Presentation on theme: "Trade Shows: How to Effectively Use the Opportunities as a Market Access Tool Greg Hanes Asst. VP, International Marketing USMEF."— Presentation transcript:
Trade Shows: How to Effectively Use the Opportunities as a Market Access Tool Greg Hanes Asst. VP, International Marketing USMEF
Reasons for Trade Shows Identify new customers Existing customer relations Position organization & industry in market Expand geographic coverage/reach Education for US producers Promote member companies Collect market & competitor intelligence Jt promotion with other cooperators
Reasons for Trade Shows Education Showcase merchandising methods Product differentiation Research Comparison tasting New cut/item and menu rollout
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