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Holiday Season 2012. THE HOLIDAYS: Good Time to Reach Your Clients!

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Presentation on theme: "Holiday Season 2012. THE HOLIDAYS: Good Time to Reach Your Clients!"— Presentation transcript:

1 Holiday Season 2012

2 THE HOLIDAYS: Good Time to Reach Your Clients!

3 Important TV Viewership Increase during the Holidays! Total Weekly Viewership Hours. (in Millions) Individuals % In French Quebec, there is a notable increase in weekly viewership hours during the holiday season compared to the fall. This represents a growth of 7% among individuals 2+ and of 10.5% among adults years old. Total Weekly Viewership Hours (in Millions) Adults years old +10,5% Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: from Aug. 29 to Dec ; 2011 Holidays: from Dec to Jan

4 Market Share (%) Adults years old Specialty Market Share Increases during the Holidays Among adults 25-54, the market share of specialty networks increases by 12%. On the other hand, the market share of conventional networks decrease by over 9%. -9,2% +11,9% Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: from Aug. 29 to Dec ; 2011 Holidays: from Dec to Jan , buyable French market share. 4

5 Viewers Spend More Time Watching Specialty Networks! The average weekly viewership hours on specialty networks increase by 21% among individuals 2+ during the Holidays. Each Quebecer spends an average of close to 3 extra hours a week watching specialty networks, bringing the average weekly viewing hours up to 16 hours. Adults 25 to 54 years old spend close to 2.5 extra hours a week watching specialty networks. Average weekly viewership hours (per viewer) All ,9% -7,2% +21,6% -2,9% 5 Average weekly viewership hours (per viewer) Adults years old Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: from Aug. 29 to Dec ; 2011 Holidays: from Dec to Jan

6 Market share (%) Holidays Adults years old Total Weekly Viewership Hours. (in Millions) Adults years old +16,0% * Refer to annex for the details of each specialty groups. Astral TVPlus stations attract many viewers during the holidays. Total weekly viewership hours increase by 16%. Astral TVPlus: A “MUST” for your Advertising Campaign during the Holiday Season! With a total share of 25.0% among Adults years old during the holidays, Astral TVPlus is the leader among all French commercial networks. 6 Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: from Aug. 29 to Dec ; 2011 Holidays: from Dec to Jan , buyable French market share.

7 Annex

8 Special Holiday Shows Au Pays des Têtes à claques spécial Noël Johnny Test spécial Noël Le Noël de Denis la Malice Blizzard, le renne magique du père Noël … And many other movies and special programs on TELETOON for holidays! 8 Le Grand Décompte MusiMax de l’année! Le Grand Décompte MusiMax – Revue 2012/Projections 2013 Spécial Top 10 – Édition des fêtes! Les meilleurs vendeurs de l’année Le top 10 des meilleurs clips québécois de 2012 Les évènements de l’année! Les coups de cœur de l’année! Top Musique – Édition des fêtes Décompte MusiquePlus – Ambiance des fêtes! Décompte MusiquePlus/NRJ 2012 Décompte MusiquePlus – Bienvenue en 2013! Le monde secret du Père Noël Casper spécial Noël Marathon des Fêtes … And many other shows in the special holidays programming on TÉLÉTOON Rétro! Noël chez les Airoldi

9 Meilleur avant le 31, bon pareil le 1er! New Year’s Eve on VRAK TV 9 Finally, VRAK TV fans will have their OWN humoristic end of year in review! It’s Philippe Laprise who will have the honor of saying good bye to 2012, starting at 7pm on the 31 st of December! Meilleur avant le 31, bon pareil le 1 er !, consists of an hour of sketches and surprises with stars that have marked 2012, but also with mockeries of current music, TV, movie, ad, web and video game trends. The party will also take place at What really stood out in 2012 and that we would like to keep (or not!) in 2013? Starting in the end of November, youngsters are invited to influenec the content of the show by voting. One can also prepare the evening by sending ‘ridiculous’ greeting cards to family members and even plan the most ‘happening’ new year’s eve party in town thanks to Philippe’s tips. And on the 31 st, after the show, he gets bored with us up until midnight on the web and on TV to celebrate the new year!www.vrak.tv Best before the 31st, and still good on the 1st!

10 Specialty Networks Groups Astral TVPlusQuebecorBell MediaSRCSerdy Canal D: 4.9%LCN: 3.0%RDS: 6.7%RDI: 2.5%Évasion: 0.8% Séries+: 4.7%Addik: 2.7%RDS Infos: 0.3%ARTV: 2.1%Zeste: 0.5% Canal Vie: 3.5%Casa: 1.4%RDS 2: 0.2%Explora: 0.0% Ztélé: 3.2%Prise 2: 1.3% TÉLÉTOON: 2.5%TVA Sports: 0.4% Historia: 2.1%Mlle: 0.1% VRAK TV: 1.9%Argent: 0.0% MusiquePlus: 1.0% Musimax: 0.9% TÉLÉTOON Rétro: 0.3% Market share (%) – 2011 Holidays Adults years old 10 Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, 2011 Holidays: from Dec to Jan , buyable French market share.


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