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Responsible Tourism Development: Lessons from The Gambia 5th. International Conference on Responsible Tourism in Destinations June 27-29,2011 Edmonton,

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Presentation on theme: "Responsible Tourism Development: Lessons from The Gambia 5th. International Conference on Responsible Tourism in Destinations June 27-29,2011 Edmonton,"— Presentation transcript:

1 Responsible Tourism Development: Lessons from The Gambia 5th. International Conference on Responsible Tourism in Destinations June 27-29,2011 Edmonton, Alberta, Canada Adama Bah, Gambia Travel Foundation Programme Manager

2 1994 Sir Colin Marshall, British Airways Tourism and the travel industry “is essentially the renting out for short- term lets, of other people’s environments, whether that is a coastline, a city, a mountain range or a rainforest. These ‘products’ must be kept fresh and unsullied not just for the next day, but for every tomorrow”

3 Their homes, Our holidays Taking Responsibility to Ethical Principles in Tourism Commitment to ethical principles are critical for securing long term business success; Commitment for creating consumer awareness using brochures/ guidebooks etc. Making available resources to implement RT projects; Staff training (capacity building); Investment into research and pilot initiatives Consultation /Collaboration between stakeholders; Social and environmental audits of products and services; Establish industry advisory group

4 Responsible Travel takes a variety of forms, it is characterised by travel and tourism which 1. Minimises negative environmental, social and cultural impacts; 2. generates greater economic benefits for local people and enhances the wellbeing of host communities, by improving working conditions and access to the industry; 3. involves local people in decisions that affect their lives and life chances. 4.makes positive contributions to the conservation of natural and cultural heritage and to the maintenance of the world’s diversity; 5.provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural and environmental issues; 6.provides access for physically challenged people; and 7.is culturally sensitive and engenders respect between tourists and hosts. Cape town declaration 2002

5 Creating Responsible Tourism Policy Multi-stakeholder consultation-RTP What you want to achieve…. Demonstrate stakeholder responsible behavior – by assuring compliance and sustainability. Comply with ethical business principles, national laws and international norms. Commit to human rights, employee rights, environmental protection, community involvement, stakeholder rights and monitoring. Implement Stakeholder Responsibility on 3’ple bottom lines: environmentally sound, socially just and economically viable for a better future. Market for a better unique destination not just for the numbers

6 National Sustainable/ Responsible Tourism Implementation History GTC Formed out of ‘British travel Advice’ CSD 7 attended on Sustainable Tourism GTC Workshop - SMEs and CBTEs ASSET Formed Dfid funded linking informal sector GTA attended RT conference in Cape town-SA RTP Formed RT Policy of The Gambia Now- The Travel Foundation funded projects MBOKA ’07 in Dakar 2008-MBOKA’08/WATM on promoting sustainable Tourism ICRT, ICRT-WA and University of Gambia Commonwealth scholarships CAMP AFRICA – looking at youth market for unique product

7 Lesson 1: RT POLICY  Influence from Cape Town RT Conference and declaration in 2002  RT Policy of the Gambia done and presented at the World Travel Market in 2004

8 Lesson 2: Dialogue and raising awareness on RT Issues  RTP formed in 2003 “Talking Shop” can be positive  Policy Dialogue  Tour Operator’s Key  Agree/review projects to avoid duplications

9 Lesson 3: Capacity Building ICRT Msc Students sharing with Gambian Senior Executives, Managers, ASSET members etc Students on Commonwealth Scholarships to Gambians and W/Afircan Helped to build Capacity Spread word on RT practices “Think Tank” for Gambian tourism development

10 Lesson 4 : Irresponsible Tourism: Child protection:- RTP/ASSET/GTA worked with Child Protection Alliance- CPA -to train stakeholders Code of Conduct on Child Sex Tourism signed and displayed by many hotels Issued by GTA

11 lesson 5 : Market RT MBOKA CAMP AFRICA

12 LESSONS 6. Consultation all the way: BUILD INSTITUTIONS OF TRUST- Clusters Dialogue… building trust… and fair play… Collaborate not aggressive competition The destination first

13 Lesson 7: Pilot Initiatives: The Travel Foundation and Other “Linkage” Projects Linking the Informal Sector Building of ASSET as a trade association The “GiG” project- Linking the agricultural sector The GiG farm excursion “Roots” Excursion Sandele- Community/Private sector Investment Capacity building of the informal sector ASSET- Cultural Encounters Camp Africa

14 Lesson 8. WORK WITH GOVERNMENT is key– to achieve the triple bottom lines of economic, environment and social development Leave them to take the ‘honor’ or credit… just make sure genuine CHANGE is achieved….

15 Lesson 9. MONITOR, ADVOCATE AND CHALLENGE/EXPOSE Irresponsible Tourism Stakeholders MUST not be allowed to ‘Green-wash’ !

16 Last Lesson ………and we are left with the spoils, so lets make a positive impact! Destinations are made...


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