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The consumer: watch & learn Alistair Vince, Chief Tinkerer, Watch Me Think.

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Presentation on theme: "The consumer: watch & learn Alistair Vince, Chief Tinkerer, Watch Me Think."— Presentation transcript:

1 The consumer: watch & learn Alistair Vince, Chief Tinkerer, Watch Me Think

2 Packaging is important View packaging montage

3 Monitor mainstream trends via regular immersion View video

4 Consider end use of product Confidential – client project

5 Target the right problem e.g. Britvic Confidential – client project

6 Knives, Scissors and Crocodile clips View video

7 Knives, Scissors and Crocodile clips View video

8 The consumer is lazy, but also has ideas View video

9 You don’t get it right all the time e.g. Heinz View video

10 You don’t get it right all the time e.g. Heinz View video

11 Conclusions Involve the consumer Use a combination of consumers (first timers/current users) Compare yourself to competition Remember the basics Watch

12 Thank you /


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