Presentation on theme: "Accidental Insight: The missing piece in your NPD research path?"— Presentation transcript:
Accidental Insight: The missing piece in your NPD research path?
FOCUS GROUPS VS. IN-HOME TESTING Better – real, authentic, natural video made by the consumer on their smartphones in their own environment Better – using their own utensils, in their own home, with their own family, with their own sensory experience. Better – no single person dominating the focus group Quicker – 3-5 day turnaround, no travel Cheaper – better decisions made on better ‘accidental’ insight made in a natural environment
HOME VISITS VS. SELF ETHNOGRAPHY Better – no cleaning the house, no dressing up. This is real, home made video showing what really happens giving you more accurate understanding of what the consumer really thinks Better – can be shared around whole business, and everyone can benefit. 4 min video vs. 40 pages document. Quicker – 3-5 day turnaround. No waiting to book in with one family, no single person feedback. Cheaper – higher value as more people see it, more people benefit from it, more people use it… and cheaper than organising home visits.
THE VIDEOS SHOWN Tesco rice packaging splitting Difficulty in opening custard packaging An idea for lasagne An idea for sausages Adaption when feeding the dog Lots of consumers talking about new products