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BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP British in Bulgaria Representation in Bulgarian Press Irina Chongarova, Milena Katsarska 28.02.2007, London.

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Presentation on theme: "BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP British in Bulgaria Representation in Bulgarian Press Irina Chongarova, Milena Katsarska 28.02.2007, London."— Presentation transcript:

1 BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP British in Bulgaria Representation in Bulgarian Press Irina Chongarova, Milena Katsarska 28.02.2007, London

2 Plan Methodology A Kapital Case From Foreigners to Neighbours

3 Methodology Aims Timeframe 2001-2006 Texts Quantitative and qualitative parameters of analysis

4 A Kapital case Kapital’s profile English vs. British Yearly/Monthly distribution of publications Thematic spread Traditional use/uses of English (England, and the Island) Attitudinal Changes The Quantitative and Qualitative Transformation

5 Kapital’s profile Active employment age88% Employed in firms with over 200 people 5.1% Monthly income over 700 BGN20% Higher managerial19.1% Qualified specialists56.5% Leadership positions47% Executive positions43.6% Higher education68% English speaking53%

6 British vs. English Yearly/Monthly distribution of publications –Patterns of accumulation and distribution –Differences Thematic spread –Parallel ‘realities’ –Different contexts, different attitudes

7 Traditional use/uses of English (England, and the Island) A historical note Stereotypes and fossils Cultural, literary & linguistic dimensions New contexts and roles

8 Attitudinal Changes neutrality →→ negativism →→ ‘neutrality’ Collages & Tropes ‘…no tiny flats for the English’ ‘…and ravines smell of bathed English’ ‘Mr& Mrs Smith arrive at Sofia Airport…’ ‘The Apolitical Romantic Englishwoman’ (Novinar)

9 The Transformation Diversification of contexts and representations Individualization & pesonalization

10 From Foreigners to Neighbors Faces, Patterns, Facets

11 Newspapers Standart (2001-2006) National Daily Circulation 70 000, readership 200 000 Borba (2005) Regional Daily (Veliko Tarnovo region), Readership 80 000 Viara (2005, 2006) Regional Daily (Southwest Bulgaria), Circulation – no data National Business Post (2002 – 2006) – Regional Weekly (Stara Zagora), Circulation 17 000 Sources: World Association of Newspapers, M3 Communications, Opus Advertising

12 Magazines Egoist (2005, 2006) - Monthly Lifestyle Magazine, Circulation 8 000 Playboy (2002 – 2006) - Monthly Adult Entertainment Magazine, Circulation 50 000 Lik (2006) - Monthly Magazine for Literature, Culture, Art, Circulation – no data Sources: Opus Advertising, Publishers

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20 Dynamic of Appearance British among the other foreigners Foreigners Seeking out Villas near Varna - Standart, 22.07.2002 Westerners Invade the Southern Coast, Standart, 11.06.2002 They Purchase Seaside Houses in Bulk Standart, 22.07.2002 Brits Buy Houses on the Black Sea Coast - Standart, 31.08.2002

21 Dynamic of Appearance British and other foreigners Brits Eager for Houses on the Coast Standart, 13.04.2003 Owning a House in Bulgaria – The Latest Hit for the Brits, Standart, 05.06.2003 The Brits are Crazy about our Villages Standart, 21.07.2003 A Scot Erects the First Hotel Standart, 01.09.2003

22 Dynamic of Appearance People & Places An Englishman Exchanges Essex with Vetren Dol, Standart, 18.04.2004 Englishmen Paying EUR 30 000 for a house in Rogachevo, Standart, 14.04.2004 The Village of Vruv Expecting Neighbours from England, Standart, 27.08.2004 The English Ambassador in Search of Property in Turnovo, Standart, 22.03.2005 A Liverpool Fan Stabbed in Varna Standart, 25.05.2005

23 PATERNS - The Invader - An English Hooligan Runs Riot on the Coast Standart, 05.09.2005 The Last Piece of Land on the Coast is Being Bought, Standart, 10.10.2005 Bankers from the British Isles Invade Pirin Standart, 03.09.2006 The English and the Irish Occupy Pamporovo Standart, 02.01.2006

24 Englishmen Seek Refuge in Our Villages - Standart, 19.10.2004 An English Businessman Buys Dilapidated Houses Standart, 21.04.2005 Englishmen became the Mascots of Kurdzhali -Standart, 03.04.2005 PATERNS - The Savior –

25 PATERNS - The Neighbor - The Village of Vruv looking Forward to Neighbours from England Standart, 27.08.2004 British Citizens living next door to Zorka Parvanova Standart, 16.01.2005 British Subjects Damage Cars in Local potholes Standart, 25.05.2005 English Drama in Our Village Vyara, 30.10.2006

26 From Tool to Empowering Mediator Englishmen Learning to read Bulgarian in Ustrem - Standart, 22.06.2004 Old Grannies Choose to Study the Language of Shakespeare - Standart, 13.11.2004 British Citizens Shopping in the Village Via Dictionary - Standart, 24.08.2005 Grannies from Buntsevo Discuss Politics in English - Standart, 04.12.2005

27 The Rates of Exchange A British Grandson Popularizes a Bulgarian from the Revival Period Standard 25.09.2006 Sonya Uvalieva - Roove: He Never Became English, Standard 14.11.2005 A Brit wed one of ours, a translator aided, Vyara, 16.02. 2006 Telephone Love Brings Together a British lad and a Bulgarian Girl, Vyara, 13.06. 2006.

28 BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP British in Bulgaria Representation in Bulgarian Press Irina Chongarova, Milena Katsarska 28.02.2007, London


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