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Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Future Voice Services.

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Presentation on theme: "Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Future Voice Services."— Presentation transcript:

1 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Future Voice Services Workshop 16 th January 2008 Jo Upward Director 21CN Customer Experience

2 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Agenda: 14:30Welcome & Introductions 14:35Engagement Approach & Timeline 14:50Approach & Key Principles 15.10Open discussion – Capturing the opportunities of future voice 17.15Summary & Next Steps Close

3 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Our commitments Collaborating with you to develop future voice services Understanding and balancing the needs of the broad range of CPs  LLU & Infrastructure players, SPs, Mobile & Cable TV providers as well as BTr  For products and services and geographic rollout Fulfilling both our regulatory obligations and our commitments under TSR

4 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Deployment Strategy & Future Voice Services: Timeline & process for engagement Principles of BT’s Deployment Strategy 2008/09 communicated Engagement with CPs to gain their views on:  Future voice services  Voluntary migration Nov / Dec 2007 Jan 2008 Multi-laterally & bi-laterally Feb/Mar 2008 BT confirms the principles it intends to adopt Feb/Mar 2008 Detailed consultation continues Multi-laterally & bi-laterally TBC 2008 Release of detailed roll-out strategy for voice

5 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Engagement during January 16th JanuaryVoice Services Workshop for Consult21 Steering Board and significant voice product users (this workshop – invite only) 17th January (am)Managing IMWG 22nd January (am)Voice Services Network Structure Working Group 22nd January (pm)Voice Services discussion for Line Access Working Group January (and beyond) Bi-laterals with voice players CP input used to shape BT’s thinking on: Future Voice Services BTs wider Deployment Strategy

6 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Workshop Ethos & Approach CPs are being consulted ahead of any formal decision by BT to help shape BT plans Strawman approach to aid discussion on pro’s and con’s on options available Recognise and acknowledge different CP needs Guided by the key principles that BT outlined the last Steering Board

7 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Deployment Strategy: Approach and Key Principles & responses to feedback Ian Stirrat Director, 21CN Planning & Performance BT Design

8 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Overall 21CN Approach and Key Principles Overall objective unchanged:  The delivery of a service independent core infrastructure that will enable services to be differentiated through the flexibility, control and intelligence that software can provide We will: look to deliver new services first, in advance of replicating existing services protect and enhance customer experience provide extended periods for voluntary customer upgrades to these new services, before moving to a technology migration of remaining customers build an open global and real-time platform on which new software services can be co-created with BT, or developed directly by our customers and third parties

9 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Immediate Activity Areas Deliver new Data and Broadband products over a rapidly accelerating 21CN infrastructure Restart Pathfinder  Continue to learn Review and progress best approach for Voice  Progress our consultation with CPs

10 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Infrastructure – Build out continues WBC footprint to 50% addressable market April 09 Complete Core & Metro Build Q2 08 Complete Transmission Infrastructure Q3 08 Complete remaining UK footprint Introduction of Small site & Modular build capability Q3 08 Site build schedule driven by demand Footprint for WBC 5% addressable market April 08

11 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Pathfinder Bedlinog experience has been valuable  Various service issues identified and resolved Restart when Customer Experience optimised:  Software upgrades loaded before more DLEs loaded Gain further Customer Experience feedback:  Validate Upgrade processes as new voice and other services are launched  21CN Performance with larger volumes  Complete migration of both an AXE10 and System X  Migration process and procedures  Learning from full network configurations & Operational support learning Review scale and scope of Pathfinder subject to Voice approach

12 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Voice Portfolio: Strategic Options Ian Hannah Director, Commercial Projects, BT Design Wolfgang Spinnler General Manager, 21CN Product Management, BT Design Dave Elmendorf Director, Service Execution Platform, BT Design

13 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Creating a new voice services framework: the balancing act Consistency & ubiquity of end user services Enable Innovation & Differentiation to end users High degree of control over the end user service Optimising & integrating system & process devt roadmaps Access all or key segments of end users Exploit existing/NGN networks

14 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Our Collective Opportunity To collaboratively develop a new framework for the NGN world that:  Balances the needs of all CPs  Enables BT to fulfil its obligations  Create business opportunities  Drives innovation to meet the evolving needs of consumer and business end users  Builds confidence ahead of any network migrations We aim to conclude the analysis and share our proposed approach by March 2008 Today is a great opportunity for us all to fine tune our shared insights and understandings

15 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change The journey to create the new framework & your input 1.What are the key attributes of the technical architecture necessary to support future voice services and the differing needs of UK CPs? What are CPs future voice capability needs that need to be satisfied by BT’s wholesale capabilities? 2.What are the key features/services/attributes of future voice services for both business and consumer end users? 3.What are the enablers which would make it attractive for you and your end user base to voluntarily migrate to those future voice services? 4.What are you looking for in BT’s Deployment Strategy Plan to give you confidence in the achievability of its proposed future voice approach? Early migration What will enable you to migrate 80% of your end users to the new network (core voice?) National Migration What will enable you to migrate the remaining 20% of your end users to the new network (“core plus” voice?)

16 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Moving forward today: We would like to explore 3 broad themes How quickly do we want to embrace the opportunities and challenges of this brave new world ? How do we create and sustain differentiation? How do we plan and manage the transition?

17 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change © British Telecommunications plc How quickly do we want to embrace.. Broad Range of Potential Services for CPs 17 Low-Level Dialed- Digit Primitives Complete Call Server (and Innovative Applications) Network-based CP SP

18 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change © British Telecommunications plc Range of Potential Options for CPs 18 (Network Signaling: SIP-I, C7, but this signaling is not visible to CPs) MSAN “Derived Voice” Broadband “Baseband Voice” BB Baseband Line Card Baseband Line Card IP/VPN Connectivity Communications Provider (CP) Communications Provider (CP) CRM, Billing Communications Provider (CP) Communications Provider (CP) CRM, Billing P1P1 P2P2 P3P3 P4P4 CP with Call Server SP “Applications CP” SIP, RTP (and L2C, T2R APIs) L2C, T2R APIs L2C, T2R & App. APIs Baseband/Analog Voice with the Option for Broadband (IP) and Derived Voice (SIP, RTP, and Device- dependent CODECs) Communications Provider (CP) Communications Provider (CP) CRM, Billing Call Server Communications Provider (CP) Communications Provider (CP) CRM, Billing Apps Standard Platform for Innovation Applications Voice Access (“Light”) Voice Features w/Optional Triggers Call Server - with Triggers Core & Core Plus Voice Voice Features (“Heavy”) P1 P2 P3 P4 CP has their own Call Server. They look to BT for virtual analogue lines Access to these lines (on BT’s MSAN’s) could be either at the SIP Proxy level or at a lower level “Virtual Line Control” level (e.g. access to switch hook, digit-at-a-time) CP is a “SP” with account control for customer, and looks to BT for all network infrastructure including Call Server functions CP is a “SP” with account control for customer, and looks to BT for all network infrastructure including Call Server functions. In addition, looks to BT to also provide advanced functionality (e.g. ‘Virtual Receptionist’ service) CP is a “SP” with account control for customer, and looks to BT for all network infrastructure including Call Server functions. In addition, looks to BT to also provide advanced functionality (e.g. ‘Virtual Receptionist’ service) Also, the CP may implement their own applications to extend BT’s applications into a particular market segment/solution. (This is a new category of CP, an “Applications CP”) Innovation Platform

19 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change © British Telecommunications plc Range of Potential Options for CP 19 (Network Signaling: SIP-I, C7, but this signaling is not visible to CPs) MSAN “Derived Voice” Broadband “Baseband Voice” BB Baseband Line Card Baseband Line Card IP/VPN Connectivity Communications Provider (CP) Communications Provider (CP) CRM, Billing Communications Provider (CP) Communications Provider (CP) CRM, Billing P1P1 P2P2 P3P3 P4P4 CP with Call Server SP “Applications CP” SIP, RTP (and L2C, T2R APIs) L2C, T2R APIs L2C, T2R & App. APIs Baseband/Analog Voice with the Option for Broadband (IP) and Derived Voice (SIP, RTP, and Device- dependent CODECs) Communications Provider (CP) Communications Provider (CP) CRM, Billing Call Server Communications Provider (CP) Communications Provider (CP) CRM, Billing Apps Standard Platform for Innovation Applications Voice Access (“Light”) Voice Features w/Optional Triggers Call Server - with Triggers Core & Core Plus Voice Voice Features (“Heavy”) Several Options within Voice Access Innovation Platform Innovation Platform © British Telecommunications plc

20 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change © British Telecommunications plc Range of Potential Options for CP 20 P1 CP with Call Server SIP, RTP (and L2C, T2R APIs) MSAN IP/VPN Connectivity Voice Access (“Light”) Voice Access (“Light”) “Derived Voice” Broadband “Baseband Voice” BB Baseband Line Card Baseband Line Card Baseband/Analog Voice with the Option for Broadband (IP) and Derived Voice (SIP, RTP, and Device- dependent CODECs) Communications Provider (CP) Communications Provider (CP) CRM, Billing Call Server P1. 1 P1. 2 P1. 3 Low level ‘dialed digit’ interface to CP Selective proxy of calls (e.g. BT handles emergency calls BT behaves as SIP proxy

21 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change End User Alternatives: Voice, Broadband, Converged 21 (Network Signaling: SIP-I, C7, but this signaling is not visible to CPs) MSAN “Derived Voice” Broadband “Baseband Voice” BB Baseband Line Card Baseband Line Card IP/VPN Connectivity Communications Provider (CP) Communications Provider (CP) CRM, Billing Communications Provider (CP) Communications Provider (CP) CRM, Billing P1P2 P3 P4 CP with Call Server SP “Applications CP” SIP, RTP (and L2C, T2R APIs) L2C, T2R APIs L2C, T2R & App. APIs Baseband/Analog Voice with the Option for Broadband (IP) and Derived Voice (SIP, RTP, and Device- dependent CODECs) Communications Provider (CP) Communications Provider (CP) CRM, Billing Call Server Communications Provider (CP) Communications Provider (CP) CRM, Billing Apps Standard Platform for Innovation Applications Voice Access (“Light”) Voice Features w/Optional Triggers Call Server - with Triggers Core & Core Plus Voice Voice Features (“Heavy”) Each of these Products (P1- P4) have the option of being a converged product, and also provide Broadband connectivity to the customer. Broadband customers would have the option to receive one or more ‘derived’ voice channels. Voice, Broadband, Converged Innovation Platform Innovation Platform © British Telecommunications plc

22 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change How do we create and sustain differentiation

23 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change © British Telecommunications plc Range of Potential Options for CP 23 (Network Signaling: SIP-I, C7, but this signaling is not visible to CPs) MSAN “Derived Voice” Broadband “Baseband Voice” BB Baseband Line Card Baseband Line Card IP/VPN Connectivity Communications Provider (CP) Communications Provider (CP) CRM, Billing Communications Provider (CP) Communications Provider (CP) CRM, Billing P1P2 P3 P4 CP with Call Server SP “Applications CP” SIP, RTP (and L2C, T2R APIs) L2C, T2R APIs L2C, T2R & App. APIs Baseband/Analog Voice with the Option for Broadband (IP) and Derived Voice (SIP, RTP, and Device- dependent CODECs) Communications Provider (CP) Communications Provider (CP) CRM, Billing Call Server Communications Provider (CP) Communications Provider (CP) CRM, Billing Apps Standard Platform for Innovation Applications Voice Access (“Light”) Voice Features w/Optional Triggers Call Server - with Triggers Core & Core Plus Voice Voice Features (“Heavy”) BT’s SDKs allow Services to be Extended into specific market segments SDK provide robust toolkit, documentation, test cases, example code, so CPs can easily take advantage of BT’s APIs belonging to the Innovative Applications BT’s SDK Domain Innovation Platform Innovation Platform © British Telecommunications plc

24 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Rapid Concept to Market and Micro Segmentation © British Telecommunications plc Service Innovation Stack & SDK Technical Innovations SOABPEL Social Networks Web/SIP Convergence Derived VoIP IP/Internet Connectivity Global Reach Open Call Server Call Triggers Speech Rec Always-on Connections Advanced CODECs Service Innovations High Fidelity VoIP and Multiple derived voice channels Free On-Net and Extensibility to International 3rd Party Call Control Powerful “Dashboards” via Devices Communications Integrated w/ Applications Mash-Up Platforms Media Gateways Standard Media Servers Note: Most Significant “Innovation” is the ability to continually offer and modify communication applications that are open and can be tailored to specific customer groups and market segments. MSAN BB Baseband Line Card Baseband Line Card Broadband Access 21CN Call Server 21CN Call Server 21CN Call Features 21CN Call Features 21CN Innovation Platform 21CN Call Triggers 21CN Call Triggers IP/VPN Connectivity SDKs Devices Rapid Service Delivery (BSS/OSS) SOABPEL Web Services Rules-Engine Portfolio Mgmt © British Telecommunications plc

25 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change How do we plan and manage the transition ?

26 Consult21 Steering Board The information in this presentation is for the purposes of discussion. As such they are liable to change Early migration How do we plan and manage the transition ? national migration Emulate current world Create new basic voice service “80% of all end users use 20% of features” What opportunities does this create? What drives the CP decision making process for early migration? BT needs to innovate to meet it obligations in new way? Opportunity for CPs to innovate to meet needs of specific market segments? BT emulates some current services on 21CN? Early migration


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