Presentation on theme: "WRITING FOR NEW AUDIENCES Max Kinnings. William Burroughs “The word is now a virus.” “Modern man has lost the option of silence. Try halting sub-vocal."— Presentation transcript:
WRITING FOR NEW AUDIENCES Max Kinnings
William Burroughs “The word is now a virus.” “Modern man has lost the option of silence. Try halting sub-vocal speech. Try to achieve even ten seconds of inner silence. You will encounter a resisting organism that forces you to talk. That organism is the word.” The Ticket That Exploded (1962)
Audiences Students Collaborators Sources of funding/funding bodies Academic peer group Practical research audiences/end users Media: academic; popular press; television; radio; “new media” Others?
Audience Accessibility #1 What can we learn from advertising? The Unique Selling Proposition (USP) Branding: a dirty word? What is your personal brand? What makes you and/or your research unique? Quotes The pack shot
Audience Accessibility #2 What can we learn from screenwriting? “Show don’t tell”: visual storytelling Focus on the story: character and plot Script development: outlines and treatments Kill your babies... The log-line The pitch
Pitching Workshop 100 words maximum Story beats Priorities First or third person Audience Delivery
Video A new currency in communication A personal message The importance of tone Funding bodies The Kickstarter model A trailer: Baptism
Writing for Digital Audiences The word virus spreads... E-publishing Content on demand Digital drama Soapopolis: a valuable experiment Collective interactivity: the way forward or a curse? A Tower of Babel?