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Www.torbaydevelopmentagency.co.uk Secrets of The Brand.

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Presentation on theme: "Www.torbaydevelopmentagency.co.uk Secrets of The Brand."— Presentation transcript:

1 www.torbaydevelopmentagency.co.uk Secrets of The Brand

2 www.torbaydevelopmentagency.co.uk Secrets of The Brand

3 www.torbaydevelopmentagency.co.uk Secrets of The Brand

4 www.torbaydevelopmentagency.co.uk Secrets of The Brand

5 www.torbaydevelopmentagency.co.uk Secrets of The Brand

6 www.torbaydevelopmentagency.co.uk Secrets of The Brand

7 www.torbaydevelopmentagency.co.uk Secrets of The Brand

8 www.torbaydevelopmentagency.co.uk Secrets of The Brand The Best Marketing Letter EVER

9 www.torbaydevelopmentagency.co.uk Secrets of The Brand

10 www.torbaydevelopmentagency.co.uk Secrets of The Brand

11 www.torbaydevelopmentagency.co.uk Why? Disarming But Charming “We haven’t even printed our letterhead yet” Confidence Breeds Confidence “Will be one of the best sellers you’ve ever handled” Cloak of Credibility He makes sure the reader knows they worked previously on Esquire (one of the most prestigious magazines in America at the time). Credibility is implied as a result

12 www.torbaydevelopmentagency.co.uk Why? A Unique Advantage Hefner hits his reader with the “big news” that he has the rights to publish a full colour Marilyn Monroe nude study Clarity on the Commerce Hefner sets out the contractual arrangement and potential for profit No Pain and Lots of Gain “postage paid air mail reply card” Eye Catching The highlighted words on the page are not accidental. The phrases in italics are “in full colour” and “on a returnable basis”

13 www.torbaydevelopmentagency.co.uk Secrets of The Brand

14 www.torbaydevelopmentagency.co.uk Secrets of The Brand DO WE GET TRICKED?

15 www.torbaydevelopmentagency.co.uk Secrets of The Brand

16 www.torbaydevelopmentagency.co.uk Secrets of The Brand

17 www.torbaydevelopmentagency.co.uk Secrets of The Brand

18 www.torbaydevelopmentagency.co.uk Secrets of The Brand

19 www.torbaydevelopmentagency.co.uk Secrets of The Brand HAPPY CLOCKS

20 www.torbaydevelopmentagency.co.uk Secrets of The Brand

21 www.torbaydevelopmentagency.co.uk Secrets of The Brand

22 www.torbaydevelopmentagency.co.uk Secrets of The Brand

23 www.torbaydevelopmentagency.co.uk Secrets of The Brand

24 www.torbaydevelopmentagency.co.uk Secrets of The Brand

25 www.torbaydevelopmentagency.co.uk Secrets of The Brand

26 www.torbaydevelopmentagency.co.uk Secrets of The Brand

27 www.torbaydevelopmentagency.co.uk Secrets of The Brand

28 www.torbaydevelopmentagency.co.uk Secrets of The Brand

29 www.torbaydevelopmentagency.co.uk Secrets of The Brand

30 www.torbaydevelopmentagency.co.uk Secrets of The Brand

31 www.torbaydevelopmentagency.co.uk Secrets of The Brand

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34 www.torbaydevelopmentagency.co.uk Secrets of The Brand

35 www.torbaydevelopmentagency.co.uk Secrets of The Brand

36 www.torbaydevelopmentagency.co.uk Secrets of The Brand

37 www.torbaydevelopmentagency.co.uk Secrets of The Brand

38 www.torbaydevelopmentagency.co.uk Secrets of The Brand

39 www.torbaydevelopmentagency.co.uk Secrets of The Brand The Elevator Pitch http://www.youtube.com/watch?v=i6O98o2FRHw http://www.youtube.com/watch?v=6GLGOI8zbxA


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