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The Mediterranean Diet Katie Caldesi. The Caldesi’s Restaurants/cookery schoolsRestaurants/cookery schools Chefs & teachersChefs & teachers Television.

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Presentation on theme: "The Mediterranean Diet Katie Caldesi. The Caldesi’s Restaurants/cookery schoolsRestaurants/cookery schools Chefs & teachersChefs & teachers Television."— Presentation transcript:

1 The Mediterranean Diet Katie Caldesi

2 The Caldesi’s Restaurants/cookery schoolsRestaurants/cookery schools Chefs & teachersChefs & teachers Television and radioTelevision and radio Live eventsLive events BooksBooks Brand ambassadorsBrand ambassadors Branded productsBranded products

3 Our Inspiration

4 La Cucina Contadina Small supportive communitiesSmall supportive communities Growing their own or buying locallyGrowing their own or buying locally Eating with the seasonsEating with the seasons Being active into old ageBeing active into old age Olive oil, tomatoes, red wine and garlicOlive oil, tomatoes, red wine and garlic Less red meatLess red meat Long fermentation breadsLong fermentation breads More fish, game, fruit, vegetables and pulsesMore fish, game, fruit, vegetables and pulses

5 Living the ContadinI Way Fresh air and exerciseFresh air and exercise Reducing stressReducing stress Training the children to eat properlyTraining the children to eat properly Growing our own & preserving our ownGrowing our own & preserving our own Getting to know local producersGetting to know local producers Foraging for foodForaging for food Eating & cooking together as a familyEating & cooking together as a family Three generational mealsThree generational meals

6 Caldesi Staff involvement & trainingStaff involvement & training Framework to our menusFramework to our menus Cucina contadina coursesCucina contadina courses Literature for customersLiterature for customers Presentations at live eventsPresentations at live events Press & PR campaignPress & PR campaign

7 Cucina Contadina

8 Contadina Dishes

9 Conclusion Healthy and ‘On Trend’Healthy and ‘On Trend’ ProfitableProfitable Beneficial to customersBeneficial to customers A ‘USP’ for our businessesA ‘USP’ for our businesses The secret of longevity?The secret of longevity?


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