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©Whitehead Monckton 2012 Corporate Social Responsibility Case study Kerin Speedie, Partner Whitehead Monckton Louise Wright, chYps October 2012
©Whitehead Monckton CSR - Why? “88% of consumers said that they were more likely to buy from a company that supports and engages in activities to improve society” Better Business Journey, UK Small Business Consortium 2
©Whitehead Monckton CSR at Whitehead Monckton Our people Our community Our environment Our clients 3
©Whitehead Monckton Charity nomination Personal connection Professional connection Direct approach 4
©Whitehead Monckton 2012 Working with Corporate Clients Advantages and Impact
©Whitehead Monckton chYps children’s hospice Provides all encompassing care to terminally ill and life limited children in the comfort and security of the child’s own home Working with local PCT’s in areas of Kent Our service has just hit its 18 th Birthday! 6
8 Benjamin Button Affect Reached our ‘coming of age’ but nobody knew Well loved and respected by those that did know of us Knowledge and age were important 8
©Whitehead Monckton 2012 Where was business booming? Gear change in charity activity Investing in that gear change Raising the profile of the charity How best to do it Analyse the business Check what the competitors & colleagues are up to What was the investment How much time to invest Tracking the results 9
©Whitehead Monckton ©Whitehead Monckton 2012 Decision Made Corporate income was where its at! Advantageous to the corporate and the chosen charity Tick box exercise Real thing FUN into ‘Fundraising’ 10
©Whitehead Monckton ©Whitehead Monckton 2012 Charity choice The “bid” Shortlist Public vote 11
©Whitehead Monckton ©Whitehead Monckton 2012 The bid What you can offer the business What they can offer you Case studies 12
©Whitehead Monckton ©Whitehead Monckton 2012 Benefits to the business Publicity Costs savings Staff feel good factor Client involvement Business Awards 13
©Whitehead Monckton ©Whitehead Monckton 2012 Benefits to the business Business development contacts Market advantage –Differentiate from competitors –Improve reputation 14
©Whitehead Monckton 2012 Who Benefits BOTH!
©Whitehead Monckton 2012 ‘Feel Good Factor’ Legacy Improving relations Standing in the business community Support Enjoyment Credibility Donations Volunteering Practical Giving Profile 16
©Whitehead Monckton ©Whitehead Monckton 2012 Advantages Income is raised Targets are met Opportunity to plan Current care plans maintained and improved Boost to everyone’s morale Profile raising 17
©Whitehead Monckton 2012 British 10K Team! 18
©Whitehead Monckton ©Whitehead Monckton 2012 Impact Confidence Learning together Continued support after your time has ended Lasting legacy Improved community relationships Time 19
©Whitehead Monckton 2012 Worth it? 20
©Whitehead Monckton ©Whitehead Monckton 2012 Where now? Will we do it again? YES! (maybe not the 10k….) 22
©Whitehead Monckton ©Whitehead Monckton 2012 New dilemma Choose new charity of the year? Develop relationship with chYps? 23
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