2Business Drivers - Why Do We Care How Green Our Data Centre’s Are? Public perception and Client brand consciousnessProvide visibility to the firm’s environmental footprintLooming government regulationSeeking greenness through greater efficiency often has a byproduct of lower costs of operationCorporate public responsibilityPotential mitigation of continuously increasing energy costs and consumption demandCurrent public and media focus on all things greenTimeliness given pending strategic DC decisionsIt is just the right thing to do
3Business Drivers - Key Challenges to Green Data centre's Managing the potential trade off of between resilience with efficiency and green featuresUp front cost premiums (recoverable and unrecoverable)Difficulty in retrofitting existing plants and operationsPhysical and geographic constraints to adopting some technologiesLimited change control of non-owned facilitiesHuman factors, resistance to change, habitsImpact/benefit measurement can prove difficult
4Green DC Review Approach - Methodology PurposeTo evaluate the eco-friendliness and efficiency of the firm’s data centre’s relative to each other and the industry and identify opportunities for improvement.ApproachA matrix of about 100 green design, operation qualities and performance quantities was created. The categories were broken down into:Construction MaterialsDisposal and RecyclingDirect Operating Impact/FootprintIT Production and OperationsPower Conversion ChainHeat RemovalControls and ManagementDistributed EnergyTo capture data, facility engineers and plant operators in all three global regions were solicited for performance metrics, design qualities and operational details.Analysis was performed to establish a snap shot of the efficiency and energy footprint of the Data CentresThe focus is on facilities only.Note: IT production and operational practice varied greatly and it would not be possible to capture accurate uniform metrics on the green IT practices identified or quantify the efficiency of IT equipment in production.
5Data Centre’s – Why So Much Focus on Electricity? A Data Centre is a big box that converts electricity into business process while producing waste heatFor Data Centre operation, electricity has by far the largest direct environmental impactHeat is electricity’s main byproduct after performing useful workIt takes large amounts of energy to remove this heat from the facilityImproved Data Centre electricity and heat management are the most significant ways to have a positive impact on the environment
6Data centre's – Why So Much Focus on Electricity? Increasing electrical efficiency or reducing electricity consumption can have several positive effects:Lower per server and overall DC TCOLower mechanical and cooling overhead requirements (due to less heat)Surplus power may be repurposed for additional IT capacityIT Power Demand In 15 Years77.85 mWThis graph shows Client’s projected IT power demand growth by region over the next 15 years.Reducing consumption or getting more IT work out of each unit of electricity helps lower IT unit costsPower and space are the two most precious commodities in Data centre planning. Exhaustion of either may limit business expansion at a siteThe EPA estimates that over 1.5% of US electricity is now consumed by Data centre's. While energy cost continue to climb, that figure is expected to double by 2011IT Power Demand Today mW
7Measuring Efficiency – Efficiency Losses In optimizing Data centre efficiency, the goal is maximizing the amount of IT work produced by the least amount of resources possibleThere are currently no universally accepted metrics for measuring Data centre facility efficiency.Few effective metrics to measure the efficiency/business utility of the IT devices running in the plant (flops? MIPS? CPU utilization? Business utility delivered?)Inefficiencies and natural loss occurs when energy travels great distances or changes from one form to another. The diagram below illustrates some expected loss points between the source of power generation and the IT equipment.* PUE in this example is 2.5
8Measuring Efficiency – PUE / Power Usage Effectiveness The PUE (Power Usage Effectiveness) is a simple ratio gaining popularity for measuring facility efficiency. It compares total electrical power in to power delivered to IT equipment. The PUE reveals the overhead to get power to IT kit and cool the plantThe formula for PUE is “Total Facility Power” in to the site divided by the amount power actually used by the “IT Equipment Load” measured off the PDUs or UPSA PUE of 1 would indicate that all of the power to the site is going to power IT kit. Current industry average PUE for a well designed Data centre is estimated to be about 2* where approximately half of the power for a facility is required for non-IT facility overheadThe lowest practical PUE is about 1.5 – 1.6 for a very well designed data centre using grid electricitySome firms are beginning to use the PUE as a benchmark to quantify efficiency gains from changes in the plantThe inverse of the PUE is called DCE (Data centre Efficiency) which is “IT Equipment Load” divided by “Total Facility Load”* Source: Intel presentation on DC efficiency
9PUE - Explained Graphically *Metric Source - The Green Grid
10PUE - Some Caveats When Analyzing the PUE The PUE number can be effected by the amount of IT kit on the UPS relative the mechanical and electric plant size installed. Examples:A large site just built may only have a few servers running and consequently have a very high PUE due to the overhead of MEP systemsA site that is fully populated with IT kit to the maximum capacity of the UPS will have a relatively lower PUEIn non-dedicated Data centre facilities, it can be difficult to develop an accurate PUE number. Examples:Multi-tenant or Co-lo facilities where power and UPS infrastructure is shared or not metered separately for each tenantMulti-use facilities such as mixed office/trading/data centre facilities where segregation of data centre load relative to other uses may be inaccurate.Caution should be used when comparing facilities to ensure the PUE assumptions are as close as possibleNotwithstanding the caveats above, the PUE is one of the better metrics we have today to compare facility efficiency between sites and industry peers
11Carbon Footprint - Methodology Carbon Dioxide (CO2) emissions are widely viewed as being a significant contributor to global climate changeThe carbon footprint is a measure of how many equivalent units of CO2 the firm’s Data centre's operations indirectly expel into the atmosphere from the generation of energy consumedThe Data centre estimated carbon footprint was determined by measuring the annual quantity of electricity consumed by the Data centre sites and multiplying that by the known or estimated carbon impact per kWh for that particular grid or regionOnly gross power to the site was used in the calculations. Power that was purchased from the utility as pre-offset from “green sources” was not adjusted in the calculationsOther factors that contribute to the overall carbon footprint such as employee behavior, the consumption of materials or equipment and the movement of goods and people were not included in the analysisFor our purposes, references to “Carbon” imply Carbon Dioxide (CO2)
12Carbon Footprint - Impact Client’s estimated electricity carbon footprint for large Data centre facilities is 258 million pounds (117,093 metric tons) of CO2 annually*This current annual CO2 footprint is roughly equivalent to:The amount of carbon released by a Mini Cooper driven around circumference of the earth 21,513 times or to the moon 2408 timesThe annual carbon footprint of about 6,296 average US households or 18,883 average UK households.Just under three times the hull weight of the cruise ship Queen Mary 2*This does not include the carbon footprint from other aspects of the facility, technology or people operationsAlso excluded from review are other greenhouse gasses (Methane, Nitrous Oxide) and other harmful emissions such as Sulphur Dioxide and Mercury emitted from the production of electricityWithout making changes to the current efficiency profile of the Data centre's, these number have the potential to be 6 times larger by the end of 2015 based on projected power demandsIt is worth noting that the local source of power has a significant effect on carbon footprint. Example: Japan utilizes larger percentages of nuclear and hydro power so the carbon footprint for the power consumer is relatively low compared to other regions which may use larger amounts of dirtier power generation such as coal* Source: Cunard line Queen Mary 2 Fact Sheet
13Correlating Efficiency and Carbon Footprint - Technology Carbon Efficiency (TCE) Less GreenTechnology Carbon Efficiency (TCE)Pounds of CO2 per 1kWh Delivered to IT EquipmentThe Technology Carbon Efficiency (TCE) is a metric that measures the carbon impact of 1 mWh delivered to IT equipment. It is expressed in pounds CO2 per 1kWh. It is calculated by multiplying the PUE by the Carbon produced by the electricity source per 1 mWhThis TCE chart illustrates the expected carbon impact per 1 kWh of power delivered to IT equipment under various plant efficiency (PUE) and local grid carbon output levels (CO2 produced in generating the electricity)We can see how operating from low carbon emitting power sources and/or with a more efficient facility can have a significant impact on the carbon footprintAlternatively the carbon footprint of an inefficient plant can be somewhat offset if the source of electricity produces less carbonMore GreenNatural Gas 1.321Other Fuels 1.378* CO2 output rates from Department of Energy 2000 CO2 by Source Estimates Per kWhPetroleum 1.969Coal 2.095US Average 1.341
14Carbon Footprint - Offsets Offsetting carbon is the is the act of mitigating ("offsetting") greenhouse gas emissions. A well-known example is the planting of trees or investing in clean energy to compensate for the greenhouse gas emissions from personal air travelThe market cost to offset the 258 million pounds of Carbon produced by the global Data centre sites would be approximately $2,341,893 annually*. This assumes a good quality carbon credit from the clean development mechanism under the Kyoto Protocol at $20 US/metric tonTo equate this into trees, 258 million pounds of CO2 are accumulated annually by an old growth ( year old) forest that is 23 times the size of Manhattan (322,000 acres)**Planting trees is not an immediate solution. It takes years for trees to accumulate (store/contain) a meaningful amount of carbon from the atmosphere and the question of what vegetation was displaced to plant new trees in the first comes up.One inherent problem with the global Carbon offsets market is that as a global market, offsets can be generated and applied in different regions. This means that by the rules of the Kyoto Protocol, you could offset carbon created in New York with offsets from the other side of the globe in AustraliaOffsetting carbon in the region it is created is optimalCritics of offsetting argue that using carbon offsets actually increases demand for polluting sources of power since overall power consumption is not being reduced* Based on 8760 hours per year and $20 US Dollars/Metric Ton or ($ per pound) for a good quality carbon credit from the clean development mechanism under the Kyoto Protocol.** Based on 800 pounds/acre/year accumulated by a mature New York State Forest (Source USDA Technical Report W0-59)
15Carbon Footprint - Offset Cost Estimates With Combinations of Efficiency and Source Estimated Annual Cost to Offset - For Each 1 mW of IT LoadNote: Based on 8760 hours per year and $20 US Dollars/Metric Ton or ($ per pound) for a good quality carbon credit from the clean development mechanism under the Kyoto Protocol.
16DC Design Element Classification Data centre design elements can generally be classified as for Resiliency, Green or for Efficiency.While Most efficiency design element are also green, few features benefit all three categories simultaneously.ResiliencyFeatures that enhance the reliability of the Plant to reduce outage impact or downtime.Increasing reliance often decreases efficiency and greennessAs tier level goes up, footprint increases and efficiency decreasesGreenness and resilience rarely compliment each other directlyGreenFeatures that are designed to reduce the environmental impact of the plant.Reduced carbon and environmental footprintDecrease energy and resource input requirementsRecycled/renewable materialsCarbon footprint is only one measure of environmental impactEfficiencyDesign features that increase the operational efficiency. Amount of output from the plant for a given resource inputMost efficiency features benefit overall greennessCan be calculated several ways for different systemsOur primary energy efficiency measure will be ratio of utility power in against UPS load delivered to equipment.
17Green IT Design Operation - Best Green Practice Green efficiency is not the sole domain of the facility designers and managers. IT professionals have a responsibility to operate their equipment with efficiency as a priority. Several areas of IT efficiency consideration have been captured. While some may be in practice within the firm, none are universal policy across technology:
18Recommendations / Next Steps – What we should do short-term Conduct detailed cost/benefit analysis by site of the following efforts to improve efficiency and implement accordingly:Lighting Power Conservation:Implement policy of lights out or light limited hoursEvaluate optimized lighting such as LEDImproved Heat Removal Efficiency:Utilize air blocking plates and seal gaps – MER for North America being submitted for peer review 9/19*Adjust environmental conditions (heat set points and humidity settings) – in discussion with Intel Professional services to evaluateOptimize data centre air flow configuration – in discussion with Intel to evaluateUtilize variable speed air-handler fans and chilled water pumps – in discussion with HP to evaluateImplement policy to regularly rebalance of air handler system after significant IT reconfigurationConfigure redundancy to minimize impact on efficiencyRegularly balance systems to eliminate of redundanciesOngoing Management:Implement metrics and reporting for green/efficiency baseline (PUE/TCE/Carbon Footprint/Green Scorecard)Provide for standard reporting of power use and processor utilizationsEstimated efficiency gain for the above in NY DCs is between 3% - 10% annual electricity savings. 3% efficiency gain would result in:Annual North American electricity savings of $687K (22,900,000 kWh at $0.15 / kWh)Annual carbon footprint reduction of 7.3 million pounds CO2*$1 million initiative to optimize cooling efficiency to industry best practice in all 5 NY DCsvia use of blanking plates, cold locks, pillows and row end caps in all spaces. Work is expected to take 6 months with start date in October.
19Recommendations / Next Steps – What we should do Interim and long term Develop detailed cost/benefit analysis by site for major remediation areas not in progress globally (e.g. thermal efficiency optimization such as Commissioning, CFD modeling and variable speed fans)Set targets for efficiency objectives and TCE reduction (based on short-term metrics and reporting)Extend evaluation of variable speed fan solutions, DC power, liquid cooling to the racks, air side cooling and other emerging technologies beyond the North America RegionPromote green change within IT through evaluation and adoption of identified green ‘best practice’ considerations (e.g., optimizing software for greatest efficiency, optimizing operational elements such as utilization and power management features and hardware optimization)Challenge vendors to consider efficiency and green when developing future products and incorporate efficiency into vendor evaluation criteriaPublicly promote (through press releases and/or sponsorship) Firm green-consciousness activities as an essential component of Firm principles and industry best practiceLong Term (New DC capacity)Investigate varied tier level offerings consistent with business requirements to reduce inefficiencies associated with higher levels of resiliencyIncorporate evaluation of green/efficient power sources (including source carbon impact) into DC location/site selection and evaluate workload portability to leverage out of region, cleaner power locationsIncorporate identified green construction and efficiency features into future sites, (e.g., NA DCs, Tokyo DC HK DC B)Set PUE targets as part of design requirements for new DCsWhere co-lo facilities are a necessity, incorporate efficiency and green elements such as green construction, PUE and TCE as part of the vendor/site selection criteriaInvestigate alternate power sources, combined heat and power systems and co-generationincluding micro-turbines, solar and fuel cell technology
20ConclusionLimited opportunities for some types of change in existing sites as they were constructed primarily for resilience with limited consideration towards efficiencyGreatest efficiency gains will come from practicing green construction and incorporating efficient green considerations into future sitesMultiple tier level offering where tier meets minimum business requirements and not carry the inefficient overhead of redundant systems or operate in a more green efficient out-of region locationMake green and site selection a consideration in future design and site selectionSignificant opportunities exist for green change on the IT side by implementing green best practice considerations in the way technology is deployed and operatedIs it more economical to offset carbon or retrofit the plant for efficiency? The answer would need to take obtainable change, power costs and cost of remediation into consideration on a case by case basisThe main problem with offsetting is it does not reduce the demand for polluting sources of power since overall power consumption is not being reduced
27Appendix - Annual Power Costs per 1mW of IT Load
28Appendix - Tier Levels Explained Tier INon-redundant capacity components and single non-redundant path distribution paths serving the site’s computer equipmentTier IIRedundant capacity components and single non-redundant distribution paths serving the site’s computer equipment.Source: Uptime Institute White Paper “Tier Classifications Define Site Infrastructure Performance”
29Appendix - Tier Levels Explained Tier IIIA concurrently maintainable data centre has redundant capacity components and multiple distribution paths serving the site’s computer equipment. Generally, only one distribution path serves the computer equipment at a timeTier IVA fault tolerant data centre has redundant capacity systems and multiple distribution paths simultaneously serving the site’s computer equipment.All IT equipment is dual powered and installed properly to be compatible with the topology of the Site’s architecture.Source: Uptime Institute White Paper “Tier Classifications Define Site Infrastructure Performance”