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INTELLDS PRESENTATION The UK’s Leading Data Provider WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY.

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Presentation on theme: "INTELLDS PRESENTATION The UK’s Leading Data Provider WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY."— Presentation transcript:

1 INTELLDS PRESENTATION The UK’s Leading Data Provider WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

2 IDS PRESENTATION AGENDA WHO ARE IDS WHO WE ARE / WHO I AM WHY IDS WHAT MAKES US NUMBER ONE! IDS DATA & QUALITY WHY OUR DATA IS BETTER REVIEW THE QUALITY OF OUR DATA EVIDENCE & CASE STUDIES INDEPENDENT RESEARCH INTO DATA & CASE STUDIES / TESTIMONIALS WHY IDS WILL DELIVER FOR YOUR BUSINESS WHY INTELLDS? TAKE AWAY IMPORTANT POINTS WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

3 IDS SUMMARY WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY LET US INTRODUCE INTELLIGENT DATA SERVICES

4 IDS SUMMARY WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY …AND YOUR ACCOUNT MANAGER

5 IDS PRESENTATION YOUR ACCOUNT MANAGER WHO I AM WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY ABOUT YOU ACCOUNT MANAGER

6 IDS PRESENTATION WHO ARE IDS  The UK’s leading data specialist  Privately owned company  Established 2005  Data is wholly owned and managed by IDS  Originally built as an online directory to rival the likes of Yell.com  Data owner of a comprehensive UK B2B Database  Compete directly against established / traditional data owners  No third party investment WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

7 INTELLDS PRESENTATION WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

8 IDS PRESENTATION OVERVIEW B2B POSTAL /TELEMARKETING OVERVIEW 4 million businesses pre-cleanse WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

9 IDS PRESENTATION B2B DATABASE  Wholly owned database of 850k opt-in s  Use third party call centre to collect data opted in for third party marketing  Adding over 100k records per quarter  addresses validated every 8 weeks  Follow DMA guidelines for electronic third party marketing WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

10 IDS PRESENTATION addresses validated every 8 weeks B2B Database opt-in process  addresses collected as part of research and updates  Individuals asked to confirm that they are happy for their details to used for marketing purposes by third party companies  s are then passed to Intelligent Data  Intelligent Data then send an confirming the information that is held for that individual  Individuals are asked to amend details if incorrect or to unsubscribe if they wish  Re-confirmation sent every 8 weeks WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

11 INTELLDS PRESENTATION WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

12 IDS PRESENTATION OUR DATA 170k CALLS PER MONTH WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE Our call centre make over 170k verification calls per month WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

13 IDS PRESENTATION OUR DATA WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE Data Bureau benchmark our data against all it’s managed UK lists DATA BUREAU BENCHMARK WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

14 IDS PRESENTATION OUR DATA WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY 28 DAY REGULAR UPDATES Postal/telephone file refreshed and updated every 28 days with up-to-date company/contact information

15 IDS PRESENTATION OUR DATA WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE Companies House BT Royal Mail Business Directories News & Media Dept of Trade & Industry We also use traditional external third party validation WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

16 IDS PRESENTATION OUR DATA WHY IS OUR DATA BETTER? JUST A FEW OF THE CHECKS WE COMPLETE Use third party Call Centre to collate and opt-in addresses WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY OPT-IN ADDRESSES

17 IDS PRESENTATION QUALITY MULTI CHANNEL VERIFICATION PROCESS 170k Monthly Verification Calls WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY DAILY, WEEKLY, MONTHLY CLEANING CYCLE

18 IDS PRESENTATION QUALITY CHECKS & VERIFICATIONS JUST A FEW OF THE CHECKS WE COMPLETE AS PART OF OUR MONTHLY 170K VERIFICATION CALLS WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY QUALITY DATA

19 IDS PRESENTATION STARTABOUT US WHY INTELDSYOUR BUSINESSOUR DATASURVEYCASE STUDIES NEUTRAWHO WE AREOUR TARGETSCHARTS & TRENDSTHE WORKFLOWMEDIACONCLUSIONS 97% ACCURACY WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY 97% ACCURACY GUARANTEED SO WHAT DOES THIS MEAN?

20 IDS PRESENTATION STARTABOUT US WHY INTELDSYOUR BUSINESSOUR DATASURVEYCASE STUDIES NEUTRAWHO WE AREOUR TARGETSCHARTS & TRENDSTHE WORKFLOWMEDIACONCLUSIONS 90% DELIVERABILITY WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY 90% DELIVERABILITY GUARANTEED SO WHAT DOES THIS MEAN?

21 IDS PRESENTATION 90% Deliverability WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY PERFORMANCE THE STATS SPEAK FOR THEMSELVES

22 INTELLDS PRESENTATION WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

23 IDS PRESENTATION ABOUT US WHY ARE WE DIFFERENT? Directory / Advertising Data  Priority is to sell advertising  Bias towards Business to Consumer related industries  Verification timescale 18 to 24 months  Multi-classification replaces primary WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY IDS DATA IS CORE

24 INTELDS PRESENTATION 03 ABOUT US OUR CORE BUSINESS IS DATA THAT’S WHAT WE THINK! STARTABOUT US WHY INTELDSYOUR BUSINESSOUR DATASURVEYCASE STUDIES NEUTRAWHO WE ARE OUR TARGETS CHARTS & TRENDS THE WORKFLOWMEDIACONCLUSIONS Consumer / Credit Checking  High dependency on Companies House Info  Major gaps within SOHO and Non Limited companies (est. 1.5 million)  Relay on third party data providers for top-ups  Inclusion of registered addresses/NON TRADING BUSINESSES

25 INTELDS PRESENTATION 03 ABOUT US OUR CORE BUSINESS IS DATA THAT’S WHAT WE THINK! STARTABOUT US WHY INTELDSYOUR BUSINESSOUR DATASURVEYCASE STUDIES NEUTRAWHO WE ARE OUR TARGETS CHARTS & TRENDS THE WORKFLOWMEDIACONCLUSIONS Reseller / Broker  Relay on third party data providers  No control over the accuracy/quality  Restriction of use/license terms  Not direct from source

26 IDS PRESENTATION ABOUT US OUR CORE BUSINESS IS DATA THAT’S WHAT WE THINK! IDS NUMBER ONE Data wholly owned – IDS have complete control Every prospect within database has been telephone verified within past 12 months 100% focus on providing most accurate data set for DM purposes Comprehensive coverage of all business sizes and industries WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

27 INTELLDS PRESENTATION WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

28 IDS PRESENTATION TELEPHONE RESEARCH SURVEY An independent test now shows that Intelligent Data Services is the UK’s leading data supplier. IDS have undertaken an independent audit of 5 leading data suppliers in the UK. Data was randomly provided by list owners or through independent data bureau. WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

29 IDS PRESENTATION TELEPHONE RESEARCH SURVEY Impartiality  Independent call centre employed to verify the data, telephone numbers, company, address line 1 & contact names  File sources masked to ensure no influence over results. WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

30 IDS PRESENTATION SUMMARY RESULTS WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

31 IDS PRESENTATION SUMMARY RESULTS  We surpassed our competitors on telephone connectivity; 2% higher than our competitors average  We were 4% higher for numbers connecting to the correct company than our average competitor and 14% higher than our worst performing competitor.  We topped the board on address accuracy with our data performance with our addresses being 7% more accurate that our average competitor.  Our contact names were 89% accurate compared to just 83% of our average competitor, ensuring that when the number connects you are speaking to the right person. WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

32 IDS PRESENTATION Find out why Intelligent data are really the best! RESEARCH SURVEY An independent test has shown that Intelligent Data Services is the UK’s leading supplier. IDS have undertaken an independent audit of 5 leading data suppliers in the UK. Data was provided at random by list owners or through independent data bureau. WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

33 IDS PRESENTATION Find out why Intelligent data are really the best! RESEARCH SURVEY Impartiality  Same Creative  Same Subject Line  Independent Third Party Broadcaster  File sources masked to ensure no influence over results WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

34 IDS PRESENTATION SUMMARY RESULTS IDS RIVAL  Our open rates far surpassed our competitors; 4 times higher open rates than our leading competitors  Our level of bounces were 5% lower than our competitors  Our average hard bounce rate was 2%, 1% lower than our average competitor  Our average soft bounce rate was half the rate of our average competitor WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

35 INTELLDS PRESENTATION WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

36 IDS PRESENTATION IDS QUALITY Highest quality data available within market Highest quality of Account Management within market Highest ROI results 74% RETENTION 2011 MARKET INDUSTRY AVERAGE 42.1% (source: Database Marketing Magazine) WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

37 IDS PRESENTATION ACCOUNT MANAGERS  DEDICATED ACCOUNT MANAGERS  DEDICATED FULFILMENT MANAGER  WEALTH OF EXPERIENCE IN DM MARKET  MONTHLY CUSTOMER SURVEY CONDUCTED AND PUBLISHED IDS BECOME AN INTEGRAL PART OF YOUR DM ACTIVITY WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

38 IDS PRESENTATION YOUR BUSINESS HOW DO WE ACHIEVE THIS FOR YOU? UNDERSTAND YOUR BUSINESS OBJECTIVES ENSURE YOU RECEIVE YOUR ROI WORK WITH YOU TO FORMULATE STRATEGIES CUSTOMISE YOUR MARKETING STRATEGIES WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

39 IDS PRESENTATION WHY US ROI INVESTMENT PARTNER WITH IDS THE INDUSTRY LEADER GET AHEAD OF YOUR COMPETITION BY PARTNERING WITH THE BEST IN THE MARKET RETURN OF INVESTMENT SECURE THE HIGHEST ROI POSSIBLE WHY PARTNER WITH IDS WHAT WE DO. QUALITY DATA WITH HIGHEST QUALITY GUARANTEES WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

40 IDS PRESENTATION YOUR BUSINESS OUR COMMITMENT TO YOU WE CAN MAKE YOU MARKET LEADER Intelligent Data are now listed as one of the TOP 90 companies in Scotland as quoted by the Scottish Business Awards. AND GET YOU AHEAD OF YOUR COMPETITORS WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

41 IDS PRESENTATION YOUR BUSINESS OUR COMMITMENT TO YOU WE WILL GENERATE YOU NEW CUSTOMERS AND INCREASE YOUR PROFITS WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY WE WILL GENERATE NEW CUSTOMERS

42 IDS PRESENTATION OUR CLIENTS WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

43 IDS PRESENTATION OUR CLIENTS WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

44 IDS PRESENTATION TESTIMONIALS WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY QUOTES WHAT THEY SAY ABOUT US. Adam Brown General Manager of Certified Quality Systems Ltd. Substantial amount of Business to Business data in order to meet our direct marketing targets. The performance of our previous supplier (Experian) was in question and we set about sourcing a new supplier that could meet our requirements in terms of numbers and quality. After our extensive supplier approval process was complete it was clear that Intelligent Data Services were the best fit for our company. We, as a Quality Management System Certification Body, demand the same level of quality from our suppliers as we expect our certified clients. Intelligent Data Services have more than met our expectations by supplying data on time and within the 97% accuracy percentage promised during our initial discussions a vast improvement on our previous data supply. With this in mind we have no hesitation in recommending Intelligent Data Services to supply all your data requirements. Yours Faithfully Josh Hull Data Manager, British Red Cross As a provider of quality data within the business sector, when we require data I know exactly where to go - Intelligent Data Services gives us the data that we require for our marketing campaigns, no matter how specific our requirements are. Competitive prices along with excellent customer service means that I look forward to working with IDS throughout Yours Faithfully

45 IDS PRESENTATION TAKEAWAY POINTS MAXIMISE YOUR ROI WITH IDS 74% OF OUR CUSTOMER USE US AGAIN AND AGAIN OUR INVESTMENT INTO YOUR BUSINESS IS OUR DATA AND EXPERTISE OUR DATA IS 97% ACCURATE WE OWN ALL OUR DATA! WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY

46 IDS PRESENTATION CONTACT US ACCOUNT MANAGER Intelligent Data Services Ltd 7th Floor, 144 West George Street Glasgow G2 2HG WHO ARE IDS WHY IDSIDS DATAIDS QUALITYEVIDENCECASE STUDIESTAKEAWAY


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