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Carey B (2007) This Is Your Life (and How You Tell It) New York Times, 22 May 2007 Green, M (2012) Narratives and Persuasion:

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Presentation on theme: "Carey B (2007) This Is Your Life (and How You Tell It) New York Times, 22 May 2007 Green, M (2012) Narratives and Persuasion:"— Presentation transcript:

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16 Carey B (2007) This Is Your Life (and How You Tell It) New York Times, 22 May 2007 Green, M (2012) Narratives and Persuasion: Changing Beliefs through Stories The brain has a natural affinity for narrative construction. People tend to remember facts more accurately if they encounter them in a story rather than a list. They rate legal arguments as more convincing when built into stories than on legal precedent

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18 Fact Provide a challenge! Jones, B. F., Valdez, G., Nowakowski, J., & Rasmussen, C. (1994). Designing learning and technology for educational reform. Oak Brook, IL: North Central Regional Educational Laboratory Schlechty, P. (1997). Inventing better schools: An action plan for educational reform. San Francisco: Jossey-Bass

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21 E-learning should be designed with learning styles in mind

22 Fishy - as a fish market! Coffield, F., Moseley, D., Hall, E. & Ecclestone, K. (2004) Should We Be Using Learning Styles? What Research Has to Say to Practice. London: Learning and Skills Research Centre Pashler, H., McDaniel, M., Rohrer, D. & Bjork, R. (2008) Learning Styles: Concepts and Evidence. Psychological Science in the Public Interest 9 (3),


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