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 Before the 1970s: Dining out was seldom a choice of Taiwanese families  During the 1980s: Eating-out expenditure of household rose significantly 

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Presentation on theme: " Before the 1970s: Dining out was seldom a choice of Taiwanese families  During the 1980s: Eating-out expenditure of household rose significantly "— Presentation transcript:

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2  Before the 1970s: Dining out was seldom a choice of Taiwanese families  During the 1980s: Eating-out expenditure of household rose significantly  Beginning in the 1990s: RM meal market started to expand, proliferating in the past ten years

3  %  %  %  %

4 % Breakfast Lunch Dinner

5  About 30-40% Taiwanese consumers rely on food prepared outside for dinner  Popular choices: (1) cafeteria dishes and meal box (2) rice and noodle dish shops offering several side dishes

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10  Growing rapidly since the late 1990s  Seating areas: “heating” and “after- meal cleaning” are done by low-paid clerks  Cooperating with giant food producers and factories to reduce cost

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13  Meal planning is regarded as tiring labour, less enjoyable than cooking.  Emergence of “delivery dinner” -- Consumers can choose cooked dishes or ready-to-cook dishes -- Consumers can have a complete dinner at home without planning, food shopping, and cooking.

14  Dishwashers are uncommon.  Some interviewees choose to eat out to avoid any cleaning, including to deal with leftover food and trash. -- R2: The most tiring part of cooking is to clean all pots and the kitchen. -- R3: Cooking is interesting, but I do hate washing and cleaning.

15  Reluctant attitude toward microwave ovens % % %  Difficulty to clean rangehoods

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17  Survey “my cooking skill is worse than my parents” : 65.7% : 70.2%  Taiwanese parents encourage children to study language, music, painting and sport but not acquire living skills like household cleaning, fixing and gardening.

18  Long working time and distance marriage result in more: -- Individualized dining --Combination of ready-made foods and self-cooked dishes

19  Women’s labour force participation rate has grown from 38.76% in 1981 to 50.19% in  44.4% of employed female work in “clerical support” and “service and sales” sectors.

20 Legislators, Senior officials & Managers Professiona ls Technician s & Associate Professiona ls Clerical Support Workers Service & Sales Workers Skilled Agricultur al, Forestry & Fishery Workers Craft & Machine Operation Related Workers Male Female

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22  Regarding “cooking for the family” as their obligation, feeling guilty if not cook  Women over 50, young housewives, and those who live in rural areas  Good at cooking, familiar with routine practices and equipment maintaining  Buying RM only to add the variety of dishes

23  They cook at home when their spouse or children are at home, but prefer dine out or go back to parents’ home to dine  Suggesting that “dining out is cheaper than cooking at home” because it is not economical to cook for less than three diners: -- more food waste -- inefficient if counting the time and energy it takes

24  They cook less than 10 times a year.  Generally aged between , do not live with parents -- No time/willingness for routine practices -- No competences in cooking -- No access to cooking equipment

25  Individual diners  Prefer dining at home to dining out  Too busy to go out for meals  Frozen festive dishes

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27  The “royal family cooks” are mainly those who were born before 1970, regardless of employment status. Now some of them continue to cook for their married children and grandchildren.  Those were born after 1970 prefer dining out, and seldom feel guilty if they do not cook.

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29  No time for food shopping  No willingness to do routines practices like planning /cleaning  Lack of cooking skills  Low utilization of microwave and dishwasher (resulted from long working time and neglect of home economic training etc. ) --- The chain cannot work, leading to less home cooking and more needs for food prepared outside.

30  Low cost and variety in dining-out  Cafeteria and meal-box: 2-3 £  “Accounting the cost in time and energy, dining-out is cheaper than cooking at home for three or less diner.”  Food safety and healthy issues


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