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“Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Integrated and Personalized Digital Information Services Yaşar.

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Presentation on theme: "“Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Integrated and Personalized Digital Information Services Yaşar."— Presentation transcript:

1 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Integrated and Personalized Digital Information Services Yaşar Tonta Hacettepe University Department of Information Management Beytepe, Ankara, Turkey yunus.hacettepe.edu.tr/~tonta/tonta.html

2 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Overview  Recent developments in electronic information services  Integration of electronic information services with other information-based services  Personalization of electronic information services  Portals and enterprise webs  Conclusion

3 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Electronic Information Services F Bibliographic search (catalogs, databases, etc.) F Current awareness (web, , etc.) F Table of Contents (TOCs) F Full-text access to electronic journals F Virtual reference F Electronic reserve F Electronic document delivery

4 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Information Services and Internet F Removal of temporal and spatial barriers F Provision of information services to remote users (24X7) F “Instant gratification”

5 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Organizing Networked Information Services F Impact of IT on Information Management: Centralized  Distributed F Economic models: Centralized management  Personalization

6 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Collection Management F Increasing costs of information sources F One source – one user  One source – multiple users F “Ownership vs. access” F Ownership dictates use of centralized information management models F Budgets devoted to electronic information resources increasing (%20) F Cooperative/consortial collection management practices

7 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Increasing Costs Source: Kyrillidou and Young (2004, graph 2). Available:

8 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Collection Manager’s Responsibilities  Separate policies of licensing, processing, maintenance, storage and usage  “Interdependence” on other information centers, library consortia, information producers/providers and aggregators

9 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Disintermediation  Intermediation  requires centralization  is expensive  usually means long lines  doesn’t serve remote users  IT makes information management less centralized, more distributed  Disintermediation  Increase in interlibrary borrowing transactions  Decrease in reference and circulation transactions, and inhouse use of library materials

10 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Impact of Remote Access Source: ARL (2004, graph 1). Available: Reference transactions (-29%) Total circulation (-7%) Inhouse use (-49%)

11 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Integration of Electronic Information Services F Library automation systems F Student services F Financial services (digital pay systems) F Research data F Grants F Links with off-campus e-learning, e-government, e- commerce systems F Interoperability with other on- and off-campus information systems

12 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. With SFX, libraries can define rules that allow FX to dynamically create links that fully integrate their information resources regardless of who hosts them – the library itself or external information providers.

13 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. A&I e-print Full Text Portal Citations Web Form eTOC OPAC Web !? Source:

14 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Full-textUlrich’sPubMedCitation databasesSubject gateways “Appropriate copy” OPAC Source:

15 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Author names from Web of Science Ovid InspecHoldings info from your OPACFull-text from Wiley InterScience Source:

16 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. A&I Traditional Link Link to referenced work. Referans FTXT Source Target OpenURL Link Server Link A&I Link FTXT Link Your library Context sensitive Appropriate copy Server 5678&volume=12&issue=3&spage=1&epage=8&date=1 998&aulast= Smith&aufirst=Paul Citation (not link) SFX Link Source:

17 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. SFX: Open link for libraries A&I databases e-prints Full-text Portal Citations Web Form E-TOCs Catalog Link server Source:

18 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T.

19 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Personalization of Electronic Information Services F Personalization – “...selecting and filtering information objects or products for an individual by using information about the individual.” (Koch, Möslein, Schubert, 2002): F Customization –Changing or customizing goods and services according to customers’ needs

20 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Industrial Society FMass production and mass distribution –“Any customer can have a car painted any color that he wants, as long as it’s black” (Ford) FCompetition –In US: 260 different brands of cars, 87 colas, 3000 beers, 340 cereals, 50 bottled water, etc. F“Make, store, sell” (Mitchell M. Tsang) F“The Age of the Terrific Deal”: –“as you want them”, “from anywhere”, “at the best price and highest quality” (Robert R. Reich) F“Mechanistical organization” F“Continuous development” FTraditional education and training FRigid / hierarchical adminsitration FEconomic models based on centralization

21 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Information Society  Mass customization and personalization  “... pre-automation technology yields standardization, while advanced technology permits diversity.”  “Unstandardized” goods and services (Toffler, 1970s)  Mass customization is an indication of a rich and complex society.  Cheaper to produce personalized goods and services using advanced IT: “... as technology becomes more sophisticated, the costs of introducing variations declines” (Toffler 1970, p. 236)  “Sell, make, deliver” (Mitchell M. Tsang)  “Dynamic organization”  Customer focused education / continuous education  Loose / horizontal administration  Economic models based on customization

22 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Personalization of Information Services F Explicit / implicit personalization F Active / passive personalization F Personalization of display environment F Personalization of collections / content F Personalization of services

23 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. My Yahoo!

24 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. MyLibrary

25 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T.

26 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T.

27 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T.

28 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T.

29 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Personalized Information Services  Personal banking services  On-demand publishing, on-demand video  Automatic current awareness, ToC services  Electronic document delivery  “desktop librarian” (www.liveperson.com)  Recommender systems (e.g., amazon.com)  Information agents

30 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. My Bank

31 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Source: Clovis, slide no. 43www.isinet.com/media/presentrep/wok.presentation.ppt

32 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Amazon.com

33 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Amazon.com recommends...

34 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T.

35 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Portal definition  Intensity of sources and services available through the Internet  Information hub  Entry point to information sources and services  Personalized sources based on personal demand or specific roles  Collections organized to help different users Source: Dempsey, 2003

36 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T.  Portal is not a strategy replacing effective use and management of information sources in a networked environment, but, rather, is part of such a strategy (Dempsey, 2003)  Portal is an application that provides metasearch and support services (ARL) Portal definition (cont’d)

37 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Before Portals Source: Dempsey, 2003

38 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Library portal approach Source: Dempsey, 2003

39 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Source: Dempsey, 2003 Portal Personalized Static Mediation Presentation

40 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Portal services Source: Dempsey, 2003

41 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Source: Dempsey, 2003

42 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Issues I F Standard content is offered to all users F Recognize users when they log on and personalize the content based on their rights and privileges (smart cards, biometric features) F Providing information services using “pull” and “push” technologies F Personalized electronic books F Need to move from “resource-centric” approach to “relationship-centric” approach

43 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Issues II F Difficult to implement in a distributed environment F Network infrastructure (access to personal, local, regional and wide area networks) F Security & privacy concerns F Interoperability –with library automation systems, student information systems, financial systems, etc. –With e-banking, e-commerce, e-health, e-government, e-(l)earning systems F More sophisticated budgeting, pricing, use and training models

44 “Digitization of Cultural and Scientific Heritage” 30 August 2004, Bansko, Bulgaria Y.T. Integrated and Personalized Digital Information Services Yaşar Tonta Hacettepe University Department of Information Management Beytepe, Ankara, Turkey yunus.hacettepe.edu.tr/~tonta/tonta.html


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