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Learning and Teaching Services The University of Sheffield on iTunes U – opportunities and costs Dr Graham McElearney Learning and Teaching Services.

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Presentation on theme: "Learning and Teaching Services The University of Sheffield on iTunes U – opportunities and costs Dr Graham McElearney Learning and Teaching Services."— Presentation transcript:

1 Learning and Teaching Services The University of Sheffield on iTunes U – opportunities and costs Dr Graham McElearney Learning and Teaching Services

2 The University of Sheffield on iTunes U What is iTunes U? Who is using it and what does it offer? What does UoS need to do? Conclusions/discussion

3 Learning and Teaching Services iTunes U An extension to the iTunes music store Opened in US in 2007 Aim – to make academic content freely available to the public Audio and Video content supported Free of charge to the institution

4 Learning and Teaching Services iTunes U in the UK Became available in June 2008 OU, TCD, UCL to start October – Oxford and Cambridge Warwick most recent Look at Oxford……

5 Learning and Teaching Services iTunes U – the benefits to the OU Over 4,167,869 downloads 493,000 visitors downloaded files 75,000 downloads/week 87% of visitors from outside UK 1 in 7 go to OU website 163 albums containing 1,326 tracks (491 audio, 1014 video)

6 Learning and Teaching Services iTunes U – benefits to Oxford 560,000 downloads in four months 2-3,000 per week on popular items Stiglitz credit crunch series topped download charts for five weeks

7 Learning and Teaching Services iTunes U at Sheffield…..? Branding - Yes Content – 250 items minimum – Not Yet…? Recurrent commitment to record material…. Recurrent commitment to quality control, uploading, metadata….. Highest level Institutional backing? Oxford have just advertised a post…

8 Learning and Teaching Services iTunes U at Sheffield – next steps…? What sort of content do we want? Cathederal and the Bazaar What have we got already? Content audit Filling the gap Digitise existing material Procure new content

9 Learning and Teaching Services iTunes U at Sheffield – possible content VC’s address heffield/vc_12_2008.xml Year in the Life http//podcast.ulcc.ac.uk/accounts/UniversityofS heffield/yearinlife.xml Mobile field training for archaeologists heffield/iDig.xml

10 Learning and Teaching Services iTunes U at Sheffield - conclusions We have production and delivery already Very clear statistics and success stories But a very real cost too Not the only channel… YouTube “only one click away from a dog on a skateboard”

11 Learning and Teaching Services Our Values World class institution Education transforms lives Responsibility to be inclusive iTunes U could be a real contribution?


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