Presentation on theme: "Town Meeting 4 th June 2013. Overview Meeting Fashion Show/ Fashion Week Update o What a success! We find out from those involved how it went! Super Sunday."— Presentation transcript:
Town Meeting 4 th June 2013
Overview Meeting Fashion Show/ Fashion Week Update o What a success! We find out from those involved how it went! Super Sunday Update o Find out How it’s going & what’s left to do May Fayre / Town Survey Update o Still need to get this filled in find out how you can help from Mark Walton Volunteers Needed Marketing & PR Update o Town Talk & Spreading the Word o High Street Forum Regeneration Update o What’s the status Bernie Pitch from WBC will give you the latest What Next o New projects and ideas discussion Next Meeting Wed 24 th July
What a Success!!! Positive feedback from retailers involved Fashion Show Atendees Customers on Discount Card Great TT & Town Exposure
Super Sundays / Market One Month pilot programme o Artisan Market 7 th July o Children’s Market 14 th July o Local Food Market 21 st July o International Food Market 28 th July Still need a few more Stalls – Do you know anyone? Volunteers Needed for.. o Overall Planning & Organisation o Co-ordinating Finances, keeping track of payments and costs o Talking to Retailers & getting the Town Open Marketing Work Required o Graphics for Banners, Posters & Adverts / Flyers o Arrange Banners to be put up o Flyers – Co-ordinate where and when to hand out o Flyers –weekly hand outs need volunteers on a rota o Social Media – Melanie? o PR – Press releases & Push to press mailing list o Photographs on the market Days o Collect Testimonials (video) and written from traders and customers o Post Event – wrap up press o Creating the Buzz and getting the posters Flyers etc. distributed CAN YOU HELP?
May Fayre Great Success!! Raised awareness Positive PR for Events Surveys Filled in Lots of Town Feedback Still need to input the Surveys – need volunteers o Takes 30 seconds on line o All you need is a PC or tablet, internet connection, 1hr and a cup of coffee o Need all inputed by the end of June o Speak to Mark to grab a stack o Not filled it in go to.. o https://www.surveymonkey.com/s/TownFeedback https://www.surveymonkey.com/s/TownFeedback
Marketing & PR Update We have a great team working on this o Need more people!! o Fantastic Joined up effort to get the Fashion Week & Fashion Show off the ground! Current PR Areas o Town Talk Facebook Now up to 1.5k likes We need more … please share the page and the updates and ask your o Town Team Website Gaining momentum a lot of content to update - Twitter Mel doing a sterling job, do with more tweeters Follow comment and retweet please o Press Releases, Media Interface & Graphics Rachel & Kirsti has done some great work on the PR’s Still so much to do Marketing Strategy Needed o Bigger Picture & Long Term Strategy o Plan to create a calendar and a joined up plan of events and campaigns to run between now and Christmas Get Business community working smarter and together to promote each other o Branding work with Regeneration Team to get this right
Marketing & PR Update Marketing Campaigns o High Street Forum –lunch time – Wed 3 rd July Specialist Forum for those with an Active interest in the High Street Key Activities o Networking o Planning Joined up Town Marketing Campaigns o Advice & Support – external presentations & training offers o Joined up Voice – make action council projects (regeneration) o Monthly High Street Campaign o Super Sundays Jan and Lynda have done some great base work Need help to put the plan in to action & create the Buzz o Town Team Promo & Volunteer Recruitment o Wokingham Town Events Support the PR of Town Council & charity run events o All Future TT Events & Projects
Volunteers Needed Marketing & Promo – (George) o Marketing / PR / Social Media skills to work across projects where needed o Run and Manage Campaigns o Footwork spreading the word and the Buzz Sunday Markets (Stan) o Co-ordinate the Project o Run the Marketing Campaign o Volunteers at the markets to help out o Footwork spreading the word and the Buzz Surveys (Mark W) o Inputting the results Back Office – (George / Juliet) o Financial Help Book Keeping / Accounts / Process o Project / Team Management o PA Skills – organise meetings & chase people o Volunteering Manage and co-ordinate volunteers Partnerships – (Mark A) o Build Networks o Liaison- Get in the know with Town & Borough Council keep TT informed Please Give your Names at the end of the Night on form and we will be in touch..
Regeneration Update Bernie Pitch Overview of Regeneration Status Update o Phase 1 – works starting date o Phase 2 & 3 - Planning Status and planned Dates
What Next?? Need a Plan for the rest of the Year! We need Ideas / Volunteers for Future Events o Do you have a burning passion? o Have an idea for something you think will be great for the Town and / or help your business? Possible Ideas o Autumn Winter Fashion Week o Food & Drink Week o Father Christmas o Late Night Opening o Christmas Markets o Free Parking after 3pm / Wednesday’s o Christmas Carnival Stall o ?????????????????? YOU DECIDE !!! o us with your thoughts and Ideas
Next Meetings Big Town Team Meeting o Wednesday 24 th July o Wednesday 25 th September Same time, same place! Marketing & PR Meeting o Friday 14 th June 10 am Cantley Lodge Arts Bar Markets & Events o Tues 11th June, Tuesday 10 th September 6.30pm, Shute End Steering Group o Behind the scenes bit for team leads, finances & Project updates o 10 th July 6pm Shute End