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Ghetto Goals Viral Game. Company Information With over 12 years experience in the industry, T-Enterprise is the UK's leading flash games and software.

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Presentation on theme: "Ghetto Goals Viral Game. Company Information With over 12 years experience in the industry, T-Enterprise is the UK's leading flash games and software."— Presentation transcript:

1 Ghetto Goals Viral Game

2 Company Information With over 12 years experience in the industry, T-Enterprise is the UK's leading flash games and software development company. All of our games are of the highest possible standard and designed by our own expert team. We have a proven history of success in numerous areas, including viral games. Our viral games have reached millions of people.

3 Our Ghetto Goals Viral Game This weekend will see the final to one of the most watched World Cups of all time and T-Enterprise will be releasing a game that will be very likely to cause a viral storm on the internet. The game has been created with the following key creative's in mind:  Players will be able to try and score against the goalkeeper however:  There will be 4 countries the player will be able to play in – each with its own unique “ghetto” style pitches:  UK – run down park playing against a “Chav”/”Ned”. The wind is symbolised by the direction of the “water” falling from the drunk.  USA – Downtown LA playing against “Gang” members. The wind is symbolised by the direction of the “water” shooting out from a broken fire hydrant.  China – Shaoilin Temple setting playing against a Kung-Fu monk. The wind is symbolised by the direction of the ribbon tied to a spear.  India – Village setting against a hovering cross legged yoga Guru. The wind is symbolised by the direction of the sari being pulled on a woman bystander.  The player will be able to select power and direction for the ball compensating against the wind.  There will be elements placed that will gain the player extra points if hit e.g. “No Ball Games” sign or a meditating monk.

4 In-Game Sponsorship Now for the best bit… Sponsors will be able to  Wrap their branding around the game  Add their logo (sponsored by) in various parts of the game.

5 The user will be able to progress along each stage/country symbolised on a world map.

6 By targeting each countries unique “ghetto” characteristics the game will be more likely to attract more viral activity than run of the mill penalty shootout games. Wind Direction

7 Our experience in making games go viral has proven that to get thousands of people talking and sharing a link is to include risqué/funny/tongue in cheek elements. Wind Direction

8 You will be able to wrap a complete banner around the game – using your own colors and images. T-Enterprise can provide the design for your branding free of charge.

9 Proposal T-Enterprise are offering you the chance to take full advantage of the next viral FAB game. We are looking for ONE sponsor to work with us on this project. As such, you will not be competing with any other company for association and advertising purposes. In return, we are offering a number of benefits.

10 The Benefits For You Your logo (sponsored by) will appear on the loader screen and splash screens all of which will have your link to your website. Your branding wrapped around the game Your logo (sponsored by) will appear on our mailing list

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13 Projections As you can see by the previous graphs, the projected exposure and demographic profiles of users is exciting. The figures have been taken from extensive research and have been proven correct by previous viral ventures. T-Enterprise are hoping to reach over 100,000 users over a 6 month period.

14 What Is The Goal? To generate maximum interest in the game via social networking sites To generate maximum interest in the game by encouraging friends to pass on the link. Ultimately maximise the uptake of the game and the click through rate to sponsor’s website.

15 Reaching The Public We have secured positive media interest. Our games are closely monitored by major media outlets due to our past achievements. Users will be targeted via social networking sites but also via the press. A press release will be sent out. An shot will also be sent out to our 75,000 mailing list.

16 Previous Viral Success In keeping with most other viral games out there that are released for public enjoyment or self promotion, the T-Enterprise FAB games are based on topical news events. As a result, they achieve huge numbers of hits within a very short space of time. In fact some of the figures for hits on the games defy belief. Take a look at some of the statistics below for proof of this fact: Bush Boot Camp was based on the news story about President George W. Bush being hit by an Iraqi journalist’s shoes and attracted more than 10 million hits within the first 7 days of it going live. Silvio’s Inferno, which was based on the philandering ways of the Italian Premier, attracted 750,000 hits in the first 2 days of going live. Mucka Chucka, based on Heather Mills, generated more than 7.5 million hits during the divorce alone! Polar Palin, featuring Sarah Palin, and Boyle’s Breakdown, featuring singer Susan Boyle, both generated over a million hits each.


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