Presentation on theme: "How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media."— Presentation transcript:
How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media is useful, how do we know it works? What are your marketing strategies? What do you buy online? And why? What kind of blogs do you read and why?
Which social media tools to use? When and why should we use these tools? What are the new social media tools out there and how you can profit from them? What about social media campaigns? How can YOU use these tools in your freelance work?
Gary Vaynerchuk said on TechCrunch TV that 99.5% of social media experts are clowns. Getting retweeted by a big name on Twitter is not going to help you sell more products in many cases, unless that influencers audience happens to include your desired audience
The number of Facebook fans you have is similarly irrelevant. People who try to sell you Twitter followers or Facebook fans are not filtering those people to see if they are relevant to you. ROI is not about followers, comments, retweets, or likes. Its about sales.
Carrie Wildes- Tampa Bay photographer LightenUpandShoot.com- Medellín, Colombia (photographers)-Michael Thompson Robert Neff- event tweeting
How does she use social media as a marketing tool to attract clients and market herself? - blogs about the events and people - posts "thank you" s - pays attention to keywords - Google business profile (it's free) - experiments with all social media platforms: Word Press, Twitter, Facebook, Squarespace, etc. - uses a blogsite as her website - hyperlinks and tags to rank her SEOSEO
- blogsite as her working photography archive- keywording makes even more sense now :) - photo galleries on Facebook, tags the subjects in the photo and through a link she redirects those interested to read more about the event and the subjects on her website! add-on sales of gallery-wrapped canvas. But: It takes a lot of time- she schedules blogging and Facebooking into her work. If you plan to follow her path, you should learn to manage your workflow and your time. She religiously blogs and monitors her Google ranking- you should do the same because it is fun and FREE!
advertising for photo companies- Westcott, etc. tutorials, how to-s on youtube and vimeo donate now button SM is about networking and less about selling your product Testimonials
- Increases event visibility - Generates viral buzz - gets people talking - Expands your reach - local-based & beyond - Free advertising - Lowers your marketing costs and media buy - Increases your search engine page ranking - Info can easily be retweeted - Info can easily be cross-posted among social media apps - Event can be discovered later by people who had no idea this existed- photo essays with descriptions that everyone can enjoy