1. Where (who) are we?Slide 1 Kubernetes Core Competencies – Strategic Assets

2. Where (who) are we?Slide 2 Kubernetes Strategy Where are we? Who are we? Where do we want to get to? Why do we want to get there? How do we get there?

3. Where (who) are we?Slide 3 Kubernetes Where (who) are we? Competencies – what you are good at Hygiene competencies – what you have to have to be in the market Core Competencies – how you differentiate and compete, strategic assets Need to understand for Contingency / succession planning Planning for growth Entering new markets Exit planning Typically embodied in a small number of people This is true for large organisations as well as small

4. Where (who) are we?Slide 4 Kubernetes How do we identify them? Ask “What is success for the organisation ?” Then ask “Why are we successful?” or “What is it that makes us successful?” and note the results. ….for each answer above ask the same questions…. ….and repeat Often will get to individuals.. “So what is it about Tom……?”

5. Where (who) are we?Slide 5 Kubernetes Example – Marine Technology Company Prove that it can be done by bringing the technology to market and making a profit Great product Better performance Easier to use Saving fuel Right price Lower maintenance Cut Manufacturing costs Simplification Automotive experience Reducing weight Tolerances Understanding of how to apply properties of new materials Software/ Electronics Control Deep understanding of cavitation Research Seeing what’s not there Persistence problem solving Doing and managing research

6. Where (who) are we?Slide 6 Kubernetes Example – Marine Technology Company Prove that it can be done by bringing the technology to market and making a profit Great product Reputation Do what we say we do High image Good at marketing Looking outwards Networking PR Innovation in marketing Trust honesty reliability Track record Drive & determination Director expertise Do whatever’s necessary Experience of re-engineering value chain Sacrifice short term for long Hard negotiator

7. Where (who) are we?Slide 7 Kubernetes What are your core competencies? ProfitSales Cost control Why?

8. Where (who) are we?Slide 8 Kubernetes Call to action Check your assumptions with key stakeholder groups Customers Staff Investors Have you found someone that is critical? Contingency or succession planning Look at processes or knowledge transfer to embed into business Have you the competencies to… ….grow to the next stage? ….enter a new market? ….achieve your targets?