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First DaVinci Products for Digital Video Innovation Greg Mar DSP SoC Platform Manager Texas Instruments Under Embargo Until: December 5, 2005.

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Presentation on theme: "First DaVinci Products for Digital Video Innovation Greg Mar DSP SoC Platform Manager Texas Instruments Under Embargo Until: December 5, 2005."— Presentation transcript:

1 First DaVinci Products for Digital Video Innovation Greg Mar DSP SoC Platform Manager Texas Instruments Under Embargo Until: December 5, 2005

2 First Complete Offering to Enable Digital Video Innovation Processors: Digital video system-on-chips DVEVM Digital Video Evaluation Module Tools: Validated software and hardware development TMS320DM6443 – Video decode TMS320DM6446 – Video encode/decode DM6446DM6443 Platform-optimized, multimedia codecs Platform support package Linux support package Software: Open, optimized and production tested Industry-recognized APIs Multimedia frameworks

3 Enable OEM product differentiation with flexible, complete solution Product Innovation New DaVinci Products Drastically Simplify Digital Video Innovation Leverage integrated, production-tested, software and hardware components Development Efficiency Save months of development time Lower system cost and leverage IP across multiple products Performance Value Lower system cost up to 50%

4 Flexibility for Innovation DaVinci Products Combine Flexibility and Completeness Completeness for Efficiency ASIC ASSP FPGA DSP CPU

5 OEMs Innovate with DaVinci DV-EVM MontaVista Analog DM6443 JPEG decode MPEG-4 decode Frameworks APIs Linux ® User Experience GUI Media Player Playback & communicate DV-EVM MontaVista Analog 10/100 Ethernet DM6443 JPEG decode MPEG-4 decode MP3 H.263 Frameworks APIs Linux ® User Experience GUI Media Player VoIP Device Sync Instant Messaging Playback Playback, communicate, record DV-EVM MontaVista Analog 10/100 Ethernet DM6446 JPEG decode MPEG-4 decode MP3 enc/dec H.263 WMV9 enc/dec AAC+ Frameworks APIs Linux ® User Experience GUI Media Player VoIP Device Sync Instant Messaging Speech Recognition Navigation Speech to Text

6 OEMs Innovate with DaVinci DV EVM MontaVista Analog DM6443 JPEG decode MPEG-4 decode Frameworks APIs Linux ® User Experience GUI Media Player Playback & communicate DV EVM MontaVista Analog 10/100 Ethernet DM6443 JPEG decode MPEG-4 decode MP3 H.263 Frameworks APIs Linux ® User Experience GUI Media Player VoIP Device Sync Instant Messaging Playback Playback, communicate, record DV EVM MontaVista Analog 10/100 Ethernet DM6446 JPEG decode MPEG-4 decode MP3 enc/dec H.263 WMV9 enc/dec AAC+ Frameworks APIs Linux ® User Experience GUI Media Player VoIP Device Sync Instant Messaging Speech Recognition Navigation Speech to Text OEM Value Add

7 Video Processing Subsystem TMS320DM644x Processors Video-Optimized TMS320C64x+ DSP @ 600MHz H.264 MP@L3, 30fps SD Decoding VC1/WMV9 Full D1 SD Decoding MPEG-2 MP@ML SD Decoding MPEG-4 ASP Full D1 SD Decoding TMS320DM6446 $34.95 H.264 BP D1 Encoding Simultaneous H.264 BP CIF Coding 2006 10KU Price: TMS320DM6443 $29.95 Peripherals Back End ARM Subsystem DSP Subsystem Video-Imaging Coprocessor (VICP) Front End CCD Controller Video Interface Resizer Histogram/3A Preview On-Screen Display (OSD) 10b DAC EDMA ATA/ Compact Flash Async EMIF/ NAND/ SmartMedia MMC/ SD Watchdog Timer PWM General- Purpose Timer DDR2 Controller (16b/32b) USB 2.0 PHY VLYNQ EMAC With MDIO Connectivity Program/Data Storage SPIUART I2CI2C Audio Serial Port Serial Interfaces System DM6443 ARM926EJ-S 300 MHz CPU C64x+ DSP 600 MHz Core Switched Central Resource (SCR) Dedicated video processing sub-system Back end - Integrated OSD, four video DACs, 24-bit digital RGB output Video Enc (VENC) = DM6446 /6 Front end – Resizer, Image processing engine, 16-bit digital input

8 DaVinci Software Optimized for Simplified and Efficient Innovation Multimedia Codecs H.264 MPEG4 H.263 WMV9 VC1 MPEG2 JPEG AAC+ AAC WMA9 WMA8 MP3 G.711 G.728 G.723.1 G.729ab Operating Systems & Device Drivers MontaVista Linux LSP Open Source Linux Multimedia Application Programming Interfaces (APIs) Industry-recognized APIs DaVinci APIs Codec abstraction Interprocessor communication Audio/Video frameworks Middleware

9 Code Composer Studio IDE Frameworks and IPC Mgmt. Board/Platform Support Package MontaVista Linux Open Programming Environment Open Development Multimedia Codec Library Industry- Recognized Multimedia APIs Audio Video Voice Image DaVinci TM Digital Video SoCs DM6446 DM6443 DM644x

10 Development tools and support Linux development tools Reference guidelines for high-speed video board design, DDR2 layout, etc. DaVinci Development Tools Digital Video Evaluation Module (DV-EVM) Hardware Based on the DM6446 Additional including hardware components: NTSC/PAL video camera 5.6-inch LCD screen Speakers and microphone IR remote Hard disk drive (2.5-inch 40G) Software Codec evaluation and demos including: H.264, MPEG-4, MPEG-2, AAC+, G.711 Multimedia APIs & frameworks MontaVista 2.6.10 Linux support package Connectivity Connectivity capabilities: USB 2.0, 10/100 EMAC Multiple on-board memory types: CompactFlash, ATA, SD, DDR Video input via NTSC/PAL Video output via NTSC/PAL & YPbPr/RGB CD-quality audio input and output Daughter-card connections to peripheral interfaces DVEVM TMDXEVM6446 Order entry open Pricing: $1995

11 DaVinci Support TI support, collateral, documentation, and hardware schematics System integrators with DaVinci technology and video system expertise Worldwide support network for product development Simplify Digital Video Innovation

12 Efficiency: Save Months of Development Time OS & Device Drivers Frameworks & APIs Codecs HW Components HW & SW Development Tools Duration (Months) DaVinci System Development Time 0 2 4 6 8 10 12 14 16 ~ 2 ~ 4 ~ 7 < 1 0 2 4 6 8 10 12 14 16 Duration (Months) Typical Video System Development Time 4 - 16 4 - 6 6 - 10 ~ 12 ~ 6

13 Value: Reduce BOM with DaVinci On-screen display ARM DSP USB ATA Video encoder Video processing engine ~$70 $34.95

14 PLUTO 3.0 Single Channel, Micro Video Processing Platform 10/100MBit Ethernet Analog Video Out ITU656 Analog Video In RAW USB 2.0 ITU656 Video Decoder (D/A) Ethernet PHY Video Encoder (A/D) CMOS Camera I/F ATA GLUE Logic (FPGA IDE controller) GLUE Logic (CPLD for I/F) GLUE Logic (FPGA for MMC/SD Controller) USB Controller Hard Disk GLUE Logic (CPLD for GPIO addition) Peripheral Hardware Interfaces MMC/SD Socket Value: DaVinci Processors Reduced Overall BOM with System Integration TIs new TMS320DM6446 processor integrates the correct combination of video peripherals and accelerators, resulting in a BOM savings of 30%. With a reduced BOM and less time spent on system integration, YMagic anticipates hitting the market earlier and at unprecedented price points. Digital Media Processor -Menashe Haskin CEO, YMagic

15 USB Controller Video Encoder (D/A) GLUE Logic (FPGA IDE controller) GLUE Logic (CPLD for I/F) GLUE Logic (FPGA for MMC/SD Controller) GLUE Logic (CPLD for GPIO addition) 10/100MBit Ethernet Analog Video Out ITU656 Analog Video In RAW USB 2.0 ITU656 Ethernet PHY Video Encoder (A/D) CMOS Camera I/F ATA Hard Disk Peripheral Hardware Interfaces MMC/SD Socket PLUTO 3.0 New Generation Single Channel, Micro Networked Video Security Processing Platform Value: DaVinci Processors Reduced Overall BOM with System Integration TIs new TMS320DM6446 processor integrates the correct combination of video peripherals and accelerators, resulting in a BOM savings of 30%. With a reduced BOM and less time spent on system integration, YMagic anticipates hitting the market earlier and at unprecedented price points. Digital Media Processor DM6446 -Menashe Haskin CEO, YMagic

16 IP Video Phone Video Security IP Set-Top Box Automotive Infotainment High Definition Portable Media Player Digital Camera Low-Cost VC1 AAC WMA WMV MPEG2 JPEG H.263 AAC+ G.729ab G.723.1 G.728 G.711 First Complete Technology for Multiple Video Products Future Innovation

17 Get Started: Order Entry Open Processors: Digital video system-on-chips TMX320DM6443 – Video decode TMX320DM6446 – Video encode/decode DVEVM (TMDXEVM6446): Validated software and hardware development Software: Open, optimized & production tested Platform-optimized, multimedia codecs Platform support package Linux support package Industry-recognized APIs Multimedia frameworks DM6446DM6443 DVEVM Digital Video Evaluation Module www.ti.com/thedavincieffectpr

18 Enable OEM product differentiation with flexible, complete solution Lower system cost and leverage IP across multiple products Performance Value Leverage integrated, production-tested, software & hardware components Development Efficiency Product Innovation New DaVinci Products Drastically Simplify Digital Video Innovation Save months of development time Lower system cost up to 50%

19 Q & A Greg Mar DSP SoC Platform Manager Texas Instruments Under Embargo Until: December 5, 2005

20 Back-up

21 DaVinci Simplifies Digital Video Innovation Symbian Palm ® Linux ® Frameworks Operating System, Device Drivers and APIs Imaging Messaging Push to talk Games Mobile documents Video Imaging Speech recognition User Experience GUI GPS Applications OEM Value Added Product Differentiation ??? DVEVM Hardware and Software Development Tools MontaVista JPEG AAC / AAC+ G.711 H.264 H.263 MP3 MPEG4 MPEG2 WMV9/VC1 Multimedia Codecs APIs Device Drivers Analog DM6443 DM6446 Hardware Components ATA USB 2.0 MMC/SD Compact Flash 10/100 Ethernet DVEVM MontaVista Analog 10/100 Ethernet DM6446 JPEG MPEG4 Device Drivers Frameworks APIs Linux ® User Experience GUI OEM Value Add

22 Video Processing Subsystem TMS320DM644x Processors Video-Optimized TMS320C64x+ DSP @ 600MHz H.264 MP@L3, 30fps SD Decoding VC1/WMV9 Full D1 SD Decoding MPEG-2 MP@ML SD Decoding MPEG-4 ASP Full D1 SD Decoding TMS320DM6446 $34.95 H.264 BP D1 Encoding Simultaneous H.264 BP CIF Coding 2006 10KU Price: TMS320DM6443 $29.95 Peripherals Back End ARM Subsystem DSP Subsystem Video-Imaging Coprocessor (VICP) Front End CCD Controller Video Interface Resizer Histogram/3A Preview On-Screen Display (OSD) 10b DAC EDMA 3.0 ATA/ Compact Flash Async EMIF/ NAND/ SmartMedia MMC/ SD Watchdog Timer PWM General- Purpose Timer DDR2 Controller (16b/32b) USB 2.0 PHY VLYNQ EMAC With MDIO Connectivity Program/Data Storage SPIUART I2CI2C Audio Serial Port Serial Interfaces System DM6443 ARM926EJ-S 300 MHz CPU C64x+ TM DSP 600 MHz Core Switched Central Resource (SCR) Dedicated video processing sub-system Back end - Integrated OSD, four video DACs, 24-bit digital RGB output = New for DM644x Video Enc (VENC) = DM6446 additions /6 Front end – Resizer, Image processing engine, 16-bit digital input

23 SLL & HPA Companion Chips I2CI2CI2CI2C PCA9306 I 2 C Level Translator UART MAX3221 RS-232 Xceiver Image In EMIF SN74AVCA406 SMC/xD Level Translator SN74LV4320A Compact Flash Xceiver SN74AVC32T245 32-Bit Level Translator PCF8574A I2C I/O Expander SN74AVC16T245 16-Bit Level Translator TVP5146 Video Decoder 2 x SN74AVC1T45 1-Bit Level Translator Smart Media/xD Card Compact Flash Card ATA Card TMS320DM644x SLL Solution Serial Port LEDs GPIOs HPA Solution TLV320AIC33 Stereo Codec ASP PLL1705 Clock Generator PWM0 Analog Video Microphone Speakers

24 ARM926EJ-S MV Linux 2.6.10 Device Drivers C64x+ DSP DSP LINK / FC DSP BIOS Socket Nodes VideoImagingVoiceAudio ARM/DSP Communication Codec Abstraction APIs OEM Value Add and Market knowledge Applications, Framework and GUI Model 1 User Peripheral Video In Video Out Audio SP USB 2.0 ATA EMAC UART I2CI2C SPI NAND MMC EDMA Cache Timer VLYNQ INTC Standard OS Drivers TI APIs DaVinci Software Simplified Development with Integrated Software

25 Peripheral ASP Video In Video Out USB ATA EMAC UART I2CI2C SPI NAND MMC EDMA Cache Timer INTC Standard OS Drivers Interfaces DaVinci APIs TI Framework Codec V4L2 DirectFB DaVinci Software Simplified Development with Integrated Software

26 Digital Video Evaluation Module (DV-EVM)

27 DV-EVM Block Diagram

28 DV-EVM Hardware Overview 7 different Daughter Card Connectors containing the following: Async EMIF Video Input / Output General Purpose Inputs / Outputs Audio Serial Port Serial Port Interface, I 2 C Secure Digital PWMs Power


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