Presentation on theme: "« Animal Watch» Media Strategy. Challenge s Awareness Pet-Shops Shelters Education of masses."— Presentation transcript:
« Animal Watch» Media Strategy
Challenge s Awareness Pet-Shops Shelters Education of masses
« What if you were one of them ? » Idea
Insight & Strategy Social media is building its hypes on negativity. How to use this? « reverse psychology »
Create an emotional bond Boost awareness through generating conversations and engagement by using reverse psychology. Mid September-4th of October After 4th of October
Mid September-4th of October «Sokaga At» (Kick «IT» Out) Facebook app or only status updates and Tweets. «..... sokağa atıyorum çünkü....» («I kick somebody out; because.....») Unfriending Facebook friends to make them feel «worthless» Çocuğumu sokağa attım çünkü beni artık eğlendirmiyordu. Ev arkadaşımı sokağa attım çünkü yemeğini yerken sağa sola döküyordu. Annemi sokağa attım çünkü horluyordu. How will be the sentences like?
After 4th of October «What if you were one of them, would you give a 2nd chance to humanbeing?» Re-friend the poeple they unfriended. Sharing photos on social media via using «#2ndchance» and drawing attention
Letting people to feel «unworthy» in terms of the idea of « what if you were one of them» Awareness boost for the 2nd phase Conclusion Photos with «#2nd chance» on social media Directing to the shelters for adopting pets Think twice before kicking them out!