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Improving learning culture in Indian B- schools Presentation at national research conference Enhancing the B-school experience in India By A P Ubale Founder.

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Presentation on theme: "Improving learning culture in Indian B- schools Presentation at national research conference Enhancing the B-school experience in India By A P Ubale Founder."— Presentation transcript:

1 Improving learning culture in Indian B- schools Presentation at national research conference Enhancing the B-school experience in India By A P Ubale Founder Director TrEduCon

2 Content Introduction Research objectives Sample selection and research methodology Major findings Actionable and recommendations Summary & way forward

3 Content Introduction Research objectives Sample selection and research methodology Major findings Actionable and recommendations Summary & way forward

4 Management education today Oops, I had a terrible time in international marketing paper today What happen ed ? They had asked a strategic management question in an international marketing paper !!!!! Venue – a reputed college in Mumbai Time – Some time after the II year exam

5 B-schools today B-schools are struggling on two fronts –Attracting good input talent –Satisfying the industry demand Some facts* –Number of B-schools in India – around 1600 from 200 in 1996 –Out of MBA graduates in 2008, hardly 17% could be considered as employable –Demand for managerial talent in India per year Huge opportunity for a good B-school provided it DIFFERENTIATES itself from the rest * Business Standard, Aug-2008

6 Differentiating Factors- India v/s west I n p u t q u a l i t y * –Nearly 80% of entrée to MBA programs are fresh –MBA synonymous to merely a well paying job –Less developed reading/social skills –Lack of ability to apply the theory to practice P r a c t i c e o r i e n t a t i o n o f a c a d e m i c p r o g r a m s –Summer projects & other activities –seriousness –Balancing Grade orientation vis-à-vis Learning –Improving Attitude of graduates C h a n g i n g i n d u s t r y e x p e c t a t i o n s - N e e d f o r a c o n t i n u o u s i n d u s t r y i n t e r f a c e * NKC report 2009 and our own research

7 Content Introduction Research objectives Sample selection and research methodology Major findings Actionable and recommendations Summary & way forward

8 Research objectives Industry expectations - Local job - rea dy & yet glo ball y ori ent ed ma na ger s De sir ed skil l set s / pra ctic e ori ent ati on Ex per ien ce wit h cur ren t MB A pas s- out s B- sch ool inp uts Students perception about t h e i r M B A p r o g r a m s M B A p e d a g o g y & e x p e r i e n t i a l l e a r n i n g i n i t i a t i v e s S e l f - a s s e s s m e n t o f p r o g r a m s I m p r o v e m e n t s i n B - s c h o o l i n p u t s Simple and pragmatic changes in curriculum Impro ving experi ential learni ng experi ence Focus sing on indust ry- desire d skill- sets Overal l impro vemen t in MBA progra m and emplo yabilit y

9 Key assumptions Key drivers for success of an MBA program –Industry expectations –Students employability & acquiring right skill-sets for success in corporate life Up to 3 years industry experience – helpful in observing perceived chasm between learning at B-school and practical life Perception of knowledge / skills acquired in B-school largely helps in getting into right job by an individual

10 Content Introduction Research objectives Sample selection and research methodology Major findings Actionable and recommendations Summary & way forward

11 Research methodology Industry expectations Qualitative assessment Target group Sample selection ( n=19) Discussion guide & methodology Limitations Desired skill-sets & perceived gap in the same Output 1 Step 1 Inputs Students perception Quantitative assessment Target group Sample (67 students from 30 B-schools) Questionnaire & methodology Limitations Step 2 Perceptions on experiential learning at the B-schools Actionable and New initiatives Output 2

12 Target group Indian / multinational companies who are major recruiters at B and C category B-schools Industry professionals having experience of training MBA graduates Experience of working both in Indian and Multinational companies Companies with good turnover and serious towards management graduates

13 Stage1 – Sample selection ( n=19) Sector wise distributionYears of experience Snapshot

14 Sample selection All respondents are from multinational companies Respondents experience with management trainees – min 4 to 6 Directly responsible for choice of management trainees Experience with second rung B-schools Functional area-wise distribution

15 Limitations of sample chosen 70% of sample is from Mumbai Dominance of automotive / engineering sector Not a representative sample of MNC companies in India – but largely represent the recruiters

16 Personal interviews - discussion guide Personal / telephonic interviews – 45 min to 1 hour Discussion guide focused on understanding –The experience of the respondent –Their interactions with MBA graduates –Desired skill set based on job-profile/ responsibilities –Method of training / assessment of individuals capabilities desired for the job –Experience sharing on different management trainees / their attitude / skill sets etc.

17 Target group Students from second rung B-schools –Students in final year of MBA program –Pass outs over last 3 years Students with an experience of experiential learning programs from different B-schools across the country

18 Stage 2 - Sample B-schools ( n = 30) B-school ranks B-school rank and city

19 Stage 2 – Sample selection ( Geographical) N = 67 Number of B- schools - 30

20 Respondent profile ( n= 67) 80% respondents are from second rung B-schools Students passed out from B-school one year back and final year students dominate the sample Experience on experiential learning and expectations from industry Year of passing out

21 Respondent profile Functional experience of working population (n=34) Sector wise distribution of working population (n=34)

22 Limitation of sample Dominance of metro area students / B-schools Dominance of investments / finance professionals

23 Questionnaire and methodology Assessing preparedness P1 Self realization Important skills ( MS-Excel, Reading, Communication, relationship building) Need for industry mentorship/interaction needs Scale chosen 5 pointer Slightly agree Agree Neutral Slightly disagree Strongly disagree Effectiveness of various industry interaction programs Summer training Industry exposure week Visiting faculty/ lecture Short term projects Mentorship programs Alumni interaction Student festivals/other activities Scale chosen 5 pointer Was not followed at our B-school Not effective at all It was ok ( didnt make much difference) Effective Highly effective

24 Content Introduction Research objectives Sample selection and research methodology Major findings Actionable and recommendations Summary & way forward

25 Industry perception about B-school pass-outs Major strengths Information gathering Presentation skills Well informed about the world around them Communication skills Energy levels Attitude MBA is a passport for a great life – parents / media Focus on marketing in a country where sales has more opportunities Inability to understand – what it means for me? Book-oriented & not willing to Dirty their hands Desire spoon-feeding Where the students stand …

26 Expectations from B-schools Skill-sets Relationship building / sensitivity towards Indian & local culture Ability to understand the world & the change - analytical reading Analytical tools – MS Excel Level headed-ness / being close to ground realities Knowing your-self Entrepreneurial abilities Application orientation – balance of theory and practice What is desired….. Where B-schools can help? Functional orientation to be coupled with holistic approach towards business & management Observe, relate and learn attitude Enhance quality of current industry interactions Be a facilitator - let the students lead Enhance customization – individuals self-knowledge Eliminate spoon-feeding

27 Professionals do want to contribute to academic programs, however, they want to be facilitators and not teachers as expected by a large number of current generation students

28 Enhancing quality of industry interaction and imparting practice orientation is the desirable course of action, for second rung B-schools as per the industry respondents Based on these inputs, the students perception about their MBA program was studied

29 Students perception – Self realization Awareness about self – program inputs Awareness about jobs and opportunities P1 – Self realization MBA programs cant be called highly effective on most of these parameters Awareness about jobs / career opportunities – good Respondents dont perceive MBA programs to be effective for career counseling initiatives

30 Students perception - skills acquired in MBA Impact of MBA program on key skills desired by the industry Respondents are concerned about practical knowledge level imparted by their MBA program Respondents are happy with inputs of their MBA programs on key skills Industry perception about these key skills is different from respondents

31 Industry v/s students perception Considerable difference in both stake holder's perception about value created by MBA program on key skills Indian B-schools MBA programs success is measured on placement as the sole criterion Industry rates being job-ready to be a major criterion to determine the success of a MBA program Difficult to eliminate biases of respondents could be based on –Work experience + tendency to overrate own schools –Optimistic perception by the current batch students Yet there is a need for enhanced industry interaction …..

32 Current industry interaction measures

33 Industry interaction opportunities MBA program can do far more to impart experiential learning Dedicated industry mentors can improve the program effectiveness

34 Some inputs Clarity on career goals / path to reach the same is largely absent during 1 st and 2 nd year MBA programs –40% of respondents did not what they aspired as a job out of the MBA –40% were not clear, took the jobs as it came along way –Remaining lacked clarity on their career aspirations Formal mentorship programs are absent in nearly 80% of the b-schools surveyed Informal mentorship programs present in the form of –Alumni interaction –Visiting faculties –Other activities Industry emphasis on practice orientation is present in B- schools but seems to have limited relevance

35 Findings Summer trainings, industry interactions, conferences etc. are some of the most effective practical knowledge drivers for the respondents. Concerns emerge from both industry and respondents about successful use of these programs Some of the innovative practices followed at the B- school with respect to industry interaction –Entrepreneurship workshops –Low value businesses –Dual industry trainings –Innovative summer projects

36 Content Introduction Research objectives Sample selection and research methodology Major findings Actionable and recommendations Summary & way forward

37 Enhancing Employability Trained long term continuous intervention from experienced professionals acting as MENTOR for the students in conjunction with 2 years of academics MENTOR –Different from a teacher / professor –His hindsight becomes a foresight for the students –Understands the uniqueness of each student, her aspirations and abilities –Helps in realizing the goals using, Skills Direction Practice

38 LEAP Workshops Workshops that can be integrated with B-school curriculum –Learn –Enjoy –Achieve excellence –Practice Methodology –Designed keeping Indian students condition in mind –Practice orientation through rich on-the-field activities along with academic initiatives –Systematically impart application orientation –Live industry interaction –Mutually beneficial

39 Mentorship – a desirable input Need for mentorship program is acknowledged by the respondents. A GAP does exist in the current system. However, imparting mentorship programs around the conventional model of mentoring on various identified skill-sets may not appeal. Current system of delivery – assumed by our mentorship model needs to undergo a change. Innovative delivery of mentorship program is desirable for attracting attention.

40 LEAP workshops based on this study Know Thyself Reading financial dailies Building sustainable relationships Doing business on street MS-Excel – Basic building block Sector specific overviews Management simulation games

41 Content Introduction Research objectives Sample selection and research methodology Major findings Actionable and recommendations Summary & way forward

42 Summary and way forward Back to basics – as far as management education for masses is concerned Innovative academic delivery through practice oriented programs based on industry inputs is the need of an hour

43 Thank you


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