Presentation on theme: "Unit D MERCHANDISE INFORMATION"— Presentation transcript:
1Unit D MERCHANDISE INFORMATION 4.02 Explain the elements and principles of design.
2Elements of designLineTextureColorShape/Silhouette
3Principles of designBalanceProportionEmphasisRhythm
4The elements of design are combined in different ways to form designs. The principles of design are guidelines/rules for using the elements of design.When the elements of design are used effectively according to the principles of design, harmony results.Harmony: The pleasing visual effect of a design created by tasteful use of the elements of design following the principles of design.
5The Importance of Color Creates the greatest visual impact for the consumerCan affect illusions of the size and shapeCan reflect the personality of an individualIs associated with psychological traits and emotions
6ColorHue: (1) The technical word for color. (2) The name given to a color, such as red or yellow, that distinguishes one color from another.
7Color Value: The lightness or darkness of a color. Tint: The lighter hue created when white is added to a color.Shade: The darker hue created when black is added to a color.Intensity: The brightness or dullness of a color.Neutrals: Black, white, beige, and gray. Neutrals can be used alone or with any other colors.
8Color wheelA diagram that illustrates hues and their relationship to each other.
9Primary hues: Red, yellow, blue Primary hues: Red, yellow, blue. These colors cannot be made by using any other color. All other colors are made from a combination of these.Secondary hues: Orange, green, violet. These are created by mixing equal amounts of two primary colors.
10Intermediate hues: Blue-violet, blue-green, yellow-green, yellow-orange, red-orange, red-violet. Colors made by combining equal amounts of adjoining primary and secondary hues.
11Warm and cool colors Warm colors: Red, orange yellow. Think of the sun and its warmth.Cool colors: Green, blue, violet.Think of the calmness of the ocean or sky.
12Color schemes Plans that can be used to provide harmonious color combinations. MonochromaticAnalogousComplementarySplit-complementaryTriadAccented Neutrals
13Monochromatic colorDifferent tints, shades, and intensities of a single color.Example: light blue trousers and jacket with a navy blue vest.
14Analogous colorsTwo to five colors that are adjacent on the color wheel.Example: orange, yellow-orange and yellow worn together
15Complementary colorsTwo colors opposite each other on the color wheel.Example: Orange and blue
16Split-complementary colors One color plus the colors on each side of its complement.Example: red combines with yellow-green and blue-green.
17Triad colorsThree colors that are equidistant from each other on the color wheel.Yellow-orangeBlue-greenRed-violet
18Accented neutralWhite, gray, black, or beige with a bright color accent.Example: Businesswoman wearing a gray dress with a red scarf.
20Wednesday 11/9 Warm-up # 8 (write worksheet) Tasks Warm-up worksheet Complete the 4.02 Colors review sheet using your color wheel and notesTasksWarm-up worksheetColor Handbook
21COLOR HANDBOOKIn Microsoft Word, create a handbook with all of the following information:Color Schemes (definition and outfit example of the scheme)Monochromatic, Analogous, Complementary, Split-Complementary, Triad, and Accented NeutralPsychology of colorsBe creative with your font. May use color! We will print these in color. You will be allowed to use your color handbook on Obj. 4 test!
22Thursday 11/10 (no school tomorrow) Warm-up # 9 (turn in tray)What is the importance of color?TasksWarm-upComplete 4.02 notes.principles of design examplesFabric FinishingDyeing T-shirts!
23ShapeThe silhouette or the overall form or outline of an outfit or clothing style.Influences the illusion of sizeIndicates whether or not apparel is “in fashion” at a given time
24Most silhouettes are formed by: The width and length of the neckline, sleeves, and/or waistline.The width and length of pants and skirts.
25Basic silhouettes for women’s fashions StraightBell-shapedBack fullness (bustle)Basic silhouettes for men’s clothingAmerican or classic cutEuropean
26Silhouettes Are always changing in fashion The general direction that a silhouette takes either becoming wider, narrower, longer, or shorter shows a fashion trend.Examples: varying lengths for women’s skirts, varying widths for men’s neckties
27LineA distinct, elongated mark that can lead the path of eye movement up and down, side to side, or around objects.Give direction, or a feeling of movementProvides visual directionHelps draw attention to good points and play down the bad ones
28Basic types of linesStraight lines: Lines without curves or bends. Straight lines are severe and formal and suggest power and dignity.Curved lines: Circular or gently waved lines. Curved lines add softness and roundness to apparel.
29Directions of linesVertical lines: Lines that go up and down. Vertical lines create a taller, more slender look.Horizontal lines: Lines that go across. Horizontal lines give a shorter, wider look.Diagonal lines: Lines that slant at an angle rather than being vertical or horizontal.
30Ways to create lines in garments Structural lines: Lines formed by the seams, darts, pleats, tucks, and edges when garments are constructed.Decorative lines: Lines created by details added to the surface of clothing including fabric design and trims such as top-stitching, lace, tabs, flaps, and buttons used to decorate the garment.
31Texture: The look and feel of fabric. Can create illusions of sizeCan disguise figure irregularitiesCan add interest to a garment*Textures used in apparel should be suited to the occasions for which the garments will be worn.
32Texture can be provided in two ways… Structural texture: Texture determined by the fibers, yarns, and the method of construction used to produce a garment. Examples: velvet shirt, striped wool pantsAdded visual texture: The finishes and designs applied to the surface of the fabric. Examples: The print of the fabric can give the illusion of height or width to the wearer. Shiny textures make people look larger because they reflect light.
33Examples of texturesCorduroyVelvetDenimSatinCottonPolyester
34BalanceThe principle of design that implies equilibrium or steadiness among the parts of a design or outfit.Balance in garments is produced by structural parts and added decoration.A properly balanced garment appears equal in weight and power of attraction from all sides, from top to bottom, and from front to back.
35Formal balanceEquilibrium provided by symmetrical parts. One side resembles the other.
36Informal balanceEquilibrium provided by asymmetrical parts. One side is unequal to the other.
37ProportionThe principle of design dealing with the relative sizes of all the parts in a design to each other and to the whole.Garment details and accessories should be proportioned for the wearer.Proportion is most pleasing when garment areas are unevenly divided.
38EmphasisThe principle of design that uses a concentration of interest or area of focus in a particular part or area of design.Emphasis or a focal point can be used to draw attention or to keep the eye away.Emphasis can be provided through the use of color, texture, structural lines, decorative lines, or accessories.
39RhythmThe principle of design concerned with the pleasing arrangement of the design elements to produce a feeling of continuity or easy movement of the observer’s eye.Rhythm is what allows the viewer’s eye to move steadily and smoothly through the lines and spaces of the design.
40Four main types of rhythm RepetitionGradationRadiationAlternation
41RhythmRepetition: Rhythm created by repeated lines, shapes, colors, or textures in a garment.Gradation: Rhythm created by a gradual increase or decrease of similar design elements.
42Rhythm (cont)Radiation: Rhythm created by lines emerging from a central point like rays, resulting in the parts being an equal distance from a given point.Alternation: Rhythm created by alternating elements such as light and dark colors or stripes of two colors or sizes.
43To appear taller and thinner Black, navy blue, charcoal, and chocolate brownMonochromatic colorsStraight silhouettesVertical linesSubtle prints, plaidsSmooth, flat texturesNarrow, matching belt
44To appear shorter and thicker Sharply contrasting colorsLight, bright, warm colorsWide silhouettesHorizontal linesBold prints, plaidsBulky textureWide, contrasting beltGathers or pleats
45To attract attention White, yellow, orange, and red Bright colors Busy printsShiny or textured fabricClingy fabrics