Presentation on theme: "What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services."— Presentation transcript:
What is advertising? Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7)
What is Propaganda the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person; ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause a public action having such an effect. (Webster's Collegiate Dictionary)
Appeal to Authority This selling device depends on a spokesperson, a television star, a well- known athlete, or a public figure to endorse the item. Use of the product will make the consumer as wealthy, famous, talented, or beautiful as the spokesperson.
Bandwagon Appeal These messages tell you that "everybody is doing it" and you should join in. The technique is often used by organizations that are recruiting new members or participation in a specific activity.
Resources http://www.wsu.edu:8080/~taflinge/sex.html sex in advertising, diamond ad, Ultres ad http://www.wsu.edu:8080/~taflinge/sex.html http://www.coe.ufl.edu/courses/edtech/vault/SS/20s/ Snob.html snob appeal ad http://www.coe.ufl.edu/courses/edtech/vault/SS/20s/ Snob.html http://www.nevada.edu/~ldr/lesson7ads.html Marlboro Man ad http://www.nevada.edu/~ldr/lesson7ads.html http://www.lostbrain.com/opinion/travis/jordanbriefs.h tml Michael Jordan ad http://www.lostbrain.com/opinion/travis/jordanbriefs.h tml http://www.phringe.org/album/politics/ Clinton ad http://www.phringe.org/album/politics/ http://www.ads.com all other ads used http://www.ads.com