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Health Promotion: Theory & Practice Prof. Dr. Edwin van Teijlingen.

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Presentation on theme: "Health Promotion: Theory & Practice Prof. Dr. Edwin van Teijlingen."— Presentation transcript:

1 Health Promotion: Theory & Practice Prof. Dr. Edwin van Teijlingen

2 Determinants of Health Evans & Stoddart

3 Dahlgren and Whitehead model

4 5 Health Promotion Actions Developing public policy. Developing personal skills. Strengthening community action. Creating supportive environments. Reorienting health services

5 Health promotion approaches 1.Medical or preventive 2.Behaviour change 3.Educational 4.Empowerment 5.Social change

6 Psycho-social theories of behaviour change Health Belief Model Theories of Reasoned Action/ Planned Behaviour Social Learning/Cognative Theory Transtheoretical (Stages of Change) Model

7 Health Belief Model Rosenstock an individual is likely to take action related to a given health problem based on the interaction between four different types of belief. Nutbeam 1999

8 Health Belief Model (Nutbeam 1999)

9 Attitude –Personal beliefs about value of behavior Subjective norms –Social environments value on behavior Behavioral Intention –Combination of both, predicts behavior Theory of Reasoned Action

10 Example Theory of Reasoned Action

11 Health Belief Model Rosenstock an individual is likely to take action related to a given health problem based on the interaction between four different types of belief. Nutbeam 1999

12 Health Belief Model (Nutbeam 1999)

13 Health promotion approaches 1.Medical or preventive 2.Behaviour change 3.Educational 4.Empowerment 5.Social change

14 Social Learning Theory Built on understanding of the interaction of the individual and his/her environment. Taken as a whole, it provides insight into approaches to improve individuals knowledge and skills to act to improve their health. It explicitly identifies the importance of social norms and cues, and environmental influences on health behaviour.

15 Social Learning Theory Behaviour Environment Personal Cognitive Factors


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