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ITU Experts Group Thierry Zylberberg, Executive Vice President Orange, General Manager of Orange Healthcare September 2012.

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Presentation on theme: "ITU Experts Group Thierry Zylberberg, Executive Vice President Orange, General Manager of Orange Healthcare September 2012."— Presentation transcript:

1 ITU Experts Group Thierry Zylberberg, Executive Vice President Orange, General Manager of Orange Healthcare September 2012

2 2 agenda part 1 frameworks for m-health part 2 concrete case part 3 challenges and opportunities

3 3 reality… Worldwide, between 2010 and 2050, people aged 60 and more : +100 % 1 People aged 80 and more : +100 % 1 Between 2000 and 2050, share of the dependent population: + 25 % in OECD countries Spending for seniors to double or more by 2050, says OECD Chronic Disease Direct costs: Asthma: b$17.7 in Europe 3 Diabetes: b$92 in USA 3 Heart Failure: b$37 in USA 4 Half of Brazil population said to have at least 1 chronic disease In India, by 2015, 59% of the total deaths would be due to NCDs Healthcare expenditure in OECD countries +5%/year France : 11% of GDP USA : 15,3% of GDP Germany : 10,7% of GDP says OCED ~30% of drugs of any given medicine can be fake in Africa 2 1 : accord the WHO, 2011 2 : according the WHO. (Source: The Times-UK, February, 2009) 3: IDATE, sur la base du WHO 2009 ; OECD 2009 ; US Census 2009 ; Eurostat 2009 4: Home Monitoring for Heart Failure Management, Anh L. Bui, MD, Gregg C. Fonarow, MD Los Angeles, California, Journal of the American College of Cardiology Vol. 59, No. 2, 2012 1- frameworks for m-health

4 4 technology… low costs phenotypes big data technologies web 2.0, Internet technologies always on technologies predictive medicine multiple factors treatment or diagnosis be with the patient everywhere, anytime patient empowerment

5 5 1- frameworks for m-health Press & Portals Web 2.0 CRM New business model Disruptive technologies …in a complex ecosystem…

6 6 …a framework health professionals patients & health professionals patients & patients BtoB BtoG BtoC business model  medical data compliance medical consumer usage Orange Healthcare© Bto B G C 2 1- frameworks for m-health

7 7 business model yet to be found health access health efficiency new busines s model stable business model Cloud-Imagery Drugs authentification Health-line Connected Hospital CDR M Cloud-EHR Health data hosting Remote consultatio n (video conf.) Diabetic Patient follow up Appointment reminder...another framework 1- frameworks for m-health Toll-free emergency Health surveys surveillance

8 8 Orange Value Chain Health Applicatio ns Healthcare ecosystem Health “Computing” (hosting) Partners Patients Medical Devices Consulting, Integration M2M, International backbones & Last mile Global Integration, Helpdesk, services to end users Specific developments (Security, portals) e-health, an ecosystem in mutation requires cooperation 1- frameworks for m-health

9 9 case 1 of partnership: Sanofi and Orange 2- concrete case

10 10 DiabeTIC Platform. Bidirectional communication between HCP & Patients Mobile Computer Patients with BGStar or iBGStar Patient with other BGMs Storage and analysis HCP PATIENT DNE Available to all patients (not only i/BGStar patients) 2- concrete case

11 11 Orange Healthcare – TWC 2011 case 2 of partnership: mPedigree and Orange 2- concrete case

12 12  SMS based solution allowing to check if taken drug is counterfeit or authentic.  Easy-to-use solution, immediate response  Implemented in Kenya counterfeit medicine solution Orange and mPedigree are fighting counterfeit medicines 2- concrete case

13 13 challenges and opportunities 3- challenges and opportunities

14 1 st challenge: business model B2G or B2B2C or B2C? How can consumers be educated about and persuaded to use such a service? How can pharmacist be incentivized to positively promote such a service? Who will fund services? Can pharmas finance services? Why? Does a government need to constrain the installation of a service ? Is the system open to abuse – such as counterfeiters providing bogus SMS checking numbers themselves? What other kinds of similar services could be developed? 3- challenges and opportunities

15 15 2 nd challenge: dilution of responsibility, value chain complexity Mobile Computer Patients with BGStar or iBGStar Patient with other BGMs Storage and analysis HCP PATIENT DNE connectivity 3- challenges and opportunities

16 16 3 rd challenge: regulation 3- challenges and opportunities

17 17 Thank you


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