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Recent Public Survey Results >80% are familiar with the names we use for the warning system (such as “outlook”, “watch”, “severe thunderstorm warning”

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Presentation on theme: "Recent Public Survey Results >80% are familiar with the names we use for the warning system (such as “outlook”, “watch”, “severe thunderstorm warning”"— Presentation transcript:

1 Recent Public Survey Results >80% are familiar with the names we use for the warning system (such as “outlook”, “watch”, “severe thunderstorm warning” etc.) Questions: Is this high enough? What can you do to make your warning system better known?

2 How do people use Severe Weather Information? Roughly equal responses (45-50%) for: Planning travel (includes commuting) Personal safety in the outdoors Planning how to dress Largest response (65%) for “personal interest”

3 Looking for further information 88% seek further information on severe weather from MetService.com Much larger than next biggest responses of TV (33%) and other weather sites (27%)

4 How do people want us to improve communication of severe weather warnings? Overwhelming response for “pictures and graphs” (77%) Next nearest responses from MetService TV, regular television and smartphone apps


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