International Business is important to us all, whether we are simply ‘consumers’ of its output or workers within it The Importance of International Business
01/10/20145 Internationalisation of business The scale of manufacturing, especially technology, has grown to the point where national markets are too small to support efficient operations.
01/10/20146 Internationalisation of business Privatization leads to enormous increase of FDI Foreign Direct Investment Banking sector Manufacturing Services
01/10/20147 Internationalisation of business Free Labor market in the EU Free movement of labor Students mobility
01/10/20148 Internationalisation of business As a result, an increasing number of firms face immense pressures to compete on a global basis. This is reflected both in the increase in the importance of international operations for many large firms and in the emergence of strategic alliances among often competing firms.
01/10/201410 Internationalisation of business Internationalization of business has taken on many facets: trade investment and ownership manufacturing and (out)sourcing markets and customers finance technology and innovation
01/10/201411 Internationalisation of business Businesses could be defined either as “globetrotters" or "globewatchers." Globetrotters – actively exporting, outsourcing, investing Globewatchers – competing for/on the local market
01/10/201412 Internationalisation of business It is imperative through education: develop cosmopolitan orientations, sensitivity, and adaptability to cultures other than our own (cultural empathy) understand the driving forces of internationalization think that anyone of us may get involved in international business later
01/10/201413 Learning outcomes Discuss the major factors and issues affecting the development of international or even global business Demonstrate an appreciation of the international/global context within which businesses operate
01/10/201414 Learning outcomes Recognize the impact of social, economic, cultural and other factors on the global business environment Demonstrate an understanding of how geographical and institutional forces shape international/global trade
UNIT OBJECTIVES Discuss the reasons for organizations choosing to expand outside their borders. Examine how various aspects of the International Environment impinge upon organizational life.
Discuss the dilemmas created by international operations in the areas of Strategy, Human Resource Management, Marketing, Finance and Operations UNIT OBJECTIVES
Issues Impinging on International Business Trade & Intl. Competitiveness Cultural Change Technological Transformation Political Flux Population Dynamics Resource Demands Changing Work Roles The Role of the Nation State
01/10/201418 Areas of study International Business Environment Culture in Global Context Government, Technological, Economic and Geographic Forces of Diversity Management Decisions in International HRM, Marketing, Finance, Operations and Strategy
ESSENTIAL READING Cairns, G & Śliwa, M. ISBN: 978-1-4129-4763-3 Sage Publications
01/10/201420 Unit structure Lectures and seminars Teamwork: group presentation
01/10/201421 Assessment Strategy Group Presentation (30%): to test Learning Outcome 3. prepare and actively participate in the group presentation on a country risk analysis Examination (70%): 1.5 hour unseen end of unit individual examination to test all LO’s
01/10/201422 Student Seminar Presentations Teams: 4 people each At least one presentation each week First presentation: 44 th week (26 th and 27 th October)
01/10/201423 The Task – Role playing Presenters are asked to adopt the role of the Intl. Business Development team of an organization tasked with conducting research on the Political, Economic, Social/Cultural, Technolo- gical, Legal and Environmental factors of their allotted country, and presenting their findings to a group of business people
01/10/201424 The Task By detailing the International Business Environment and commercial characteristics of the given area it should be possible to comment on, and make recommendations as to the risks involved in entering this new market.
01/10/201425 The Task This is a country risk analysis and hence it is not necessary to focus on any specific organization or product/service. The data gathered should be relevant to any organization looking for opportunities to expand its international business activities.
01/10/201426 Seminar countries China USA Russia Japan India Brazil Malaysia Ukraine Mexico
01/10/201427 Presentation The background research, method of presentation and delivery of each seminar is the FULL responsibility of the students involved. It is a very good idea to involve the student audience, i.e. by getting its members to carry out an appropriate task or by stimulating them to engage in discussion.
01/10/201428 Presentation Up to 30 min + Q&A session of 10-15 min. Presentations of 20 minutes or less (excluding question time) will be deemed unsatisfactory, automatically FAILED and awarded a ZERO mark.
01/10/201429 Assessment criteria for student seminars Delivery Visual aids …/10 Sensitivity to audience …/10 Body language and use of voice (pronunciation, tone and volume) …/10 Pace of delivery …/10 TOTAL DELIVERY MARK: …/40
01/10/201430 Assessment criteria for student seminars Content and structure Introduction (definition of topic, attempt to generate interest, set out format) …/10 Main body (relevance to topic, understanding of material delivered, coherence, progression, amount covered) …/20 Conclusion (identification of key points, explanation of key points) …/10
01/10/201431 Assessment criteria for student seminars Originality Approach to topic content …/5 Style of delivery …/5 TOTAL ORIGINALITY MARK: …/10 Preparation Evidence of preparation and teamwork …/10
01/10/201432 Assessment Strategy Group Presentation (30%): to test Learning Outcome 3. prepare and actively participate in the group presentation on a country risk analysis Examination (70%): 1.5 hour unseen end of unit individual examination to test all LO’s
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