Presentation on theme: "Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 t."— Presentation transcript:
Is Industrial Tourism a business opportunity ? Terrassa, Josep Maria Pey t
Terrassa, Why can be a business an opportunity? Attractiveness of the resource Who might be interested? For which audiences? Suitable conjuncture?
Attractiveness of the resource Architecture and technology Urbanism and landscape History The society and ethnography Economic and productive activity of a region Curiosity (How are things made ? ) Terrassa, Labour Day
Who might be interested? The government administrations The private companies Tourist sector Terrassa,
For which audiences? Audience interested (lovers) Seniors Professionals & MICE Family tourism and in general Terrassa, Educational trips
Terrassa, Suitable conjuncture? More interest from public administrations Every time most companies opt by "industrial tourism" as a marketing strategy The product is being structured Proliferation of networks for their management and promotion It's subject of attention of the European institutions and touristic organizations It fits into the current trends of "experiential tourism” Tour operators are more interested, though reluctant to label "industrial tourism"
Network of networks
Structuring and grouping of product facilitates your commercialisation
Terrassa, Structuring and grouping of product facilitates your commercialisation
Tourservice ruhr Always Barcelona Giachino Linea Verde Manatour Terrassa, s/barcelona-turismo-guia-oficial/espana- guia-oficial-barcelona.html Structuring and grouping of product facilitates your commercialisation
Terrassa, Spanish Quality Standard UNE 302 Regulation of the sector: Quality Standards for I.T. International working group
Terrassa, European Tourism Day 2011 "Industrial heritage: differentiating the European tourism offer“ European funds for creating industrial tourism product (2012) European Industrial and Technical Heritage Year 2015
Terrassa, Yes ! Can be !!! Is Industrial Tourism a business opportunity ?