Presentation on theme: "Agenda Workshop 13 February Presentation of Co-TOUR project and potential of Russian tourism Project Leader, Petra Pihl, Svefi. Introduction to Russian."— Presentation transcript:
Agenda Workshop 13 February Presentation of Co-TOUR project and potential of Russian tourism Project Leader, Petra Pihl, Svefi. Introduction to Russian culture and serving Russian people Lecturer/ expert Russian culture, Eeva-Kaarina Kari, ToKem. How to adapt for the Russian Tourist market DMC Fin/Swe Lapland with Russian focus, Irina Louste, Taxari Travels. 11:45 Lunch Company presentations – get to know each other and get feedback. Group task: Think “packages”, start to see opportunities. Summary and information about coming activities (Petra Pihl).
Russian tourist market One of the fastest growing, 220% (2000-08) One of the most generous spenders in the world Easy to access (environmentally friendly) Attractive nature & culture, - Northern part less explored
Improvments Work together, packed products. Selling agent, 24 hours High service (everything for sell) Information in Russian (on spot, web, printed) Detailed information: prices, standard, packages, transportation possibilities. Attractive pictures
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