Presentation on theme: "The Wisconsin Library User (and Non-User): Outcomes of a Statewide Survey A Report Prepared for the Wisconsin Public Library Consortium www.winnefox.org/wplc."— Presentation transcript:
The Wisconsin Library User (and Non-User): Outcomes of a Statewide Survey A Report Prepared for the Wisconsin Public Library Consortium www.winnefox.org/wplc Presented By: Joshua H. Morrill (Morrill Solutions® 608-242-0924) copyright 2003 Wisconsin Public Library Consortium
WHY DO A STATE SURVEY? Old Information Currently Guides Policy Political Action! Funding Potentials Baseline For Future Surveys “Knowledge is Power– BE POWERFUL”
HOW DID WE DO A STATE SURVEY? SCLS Training Room Reference-USA sold us call lists Hired/ Trained 5 Interviewers Called Evenings and Saturdays (Jan 29 th - Feb. 15 th )
SURVEY INFO? 611 people completed the survey Completion Rate: 17.1%
SURVEY RELIABLITY? Sampling Error = +/- 4 percentage points ( OK…What does this MEAN…?) (Is this giving the WHOLE story…?)
The REAL Worry In Surveys… Non-Sampling Error! To examine the extent that this may be a problem in our study…we compared our demographic findings to US census data.
An Example Comparison (Census Region Comparison)
Keep in mind that we only sampled 14+ years old. Comparison II (Age)
Facts About Library Users-And Non-Users I (Region) There were no significant differences of regions predicting library use [t(609)= 1.52, ns].
Facts About Library Users-And Non-Users II (Political Affiliation) There were no significant association between political affiliation and library use (r=.04).
Facts About Library Users-And Non-Users III (Voting Behavior) There was a significant difference between users and non-users in voting behavior---- LIBRARY USERS VOTE!
Patron Views of Their Library What is the relationship between: -Staff HELPFULNESS -Staff FRIENDLINESS -Library HOURS -Library COLLECTION These items were highly associated and formed a reliable scale [alpha =.91]