Presentation on theme: "Brought to you bywww.poada.biz. Social Media Marketing 2013: The Secrets to Build Genuine Fans, Generate Leads and Close More Sales to Your Social Customer."— Presentation transcript:
1.Clear objectives 2.Great design 3. Solid content strategy (what you’re going to post) 4. Promotion strategy (how you’re going to continually increase your fans/followers) 5. Engagement strategy (how you’ll respond to fans and build community) 6. Conversion strategy (how you’ll turn your fans into customers) 6 Elements of Social Media Marketing
The most frequently checked website on the Internet. 852 million daily logins 25% log in five times a day (Edison Research) 3.2 Billion Likes & Comments everyday!
Top Reasons People Like Your Page They’re already a fan in real life & want to show their affiliation Get exclusive deals & discounts Their friends like your page Your posts are engaging & highly sharable
“If I tell my Facebook friends about your brand, it’s not because I like your brand but rather because I like my friends.”
Negative Review...Positive Experience Leverage your already-existing Conflict Resolution Process
When to Respond You genuinely need to make amends They’re missing the facts When the review develops legs The person is angry with you, not just life When someone else reads it & is offended for you.
How to Respond Quick is 1 st priority Listen Remain calm Be authentic Speak like a person Promise to be better
Success: Social Media Success: Internal Process & Staff Participation
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