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Good RESEARCH tells a STORY Kelly McGillivray Peoplecount
Are you SELLING what Media Buyers are BUYING?
What are you selling? locations technology screens time exposures CPMs audience content coverage sexiness service support
So is EVERYBODY else
So, what ARE Media Buyers really BUYING?
You want to be SELLING what Media Buyers are BUYING! And what is that?
RESULTS for my client? PROVE it!
What they are really saying… “Don’t make me REGRET this.”
Why should I spend my client’s MONEY on you?
What they are really saying… “Why should I risk my REPUTATION on you?”
Media Planners Think “TV” 2007 Ad Spend – OAAA
Accountability + Credibility + Differentiation = YOUR STORY
Your STORY is in the NUMBERS
Metrics Gold Nuggets Compelling Story Research
Highest TRAFFIC Observed by Peoplecount (1,000s per week)
“Captivate reaches more managers than Forbes, Fortune, Business Week and The Wall Street Journal combined.” A Good TRAFFIC Story
Typical DWELL TIMES Observed by Peoplecount (minutes)
“In traffic, it takes up to 14 minutes to pass this sign.” A Good DWELL TIME Story (Outdoor Video Screen)
NOTICE Rates Observed by Peoplecount (Aided + Unaided)
We learned… Short loop Eye level Simple content Pilot studies are GOOD
Imagine telling your STORY
STORY = SOLUTION (Specific Measurable Results)
It’s easier to sell STEAK than SIZZLE
“Thank you.” Kelly McGillivray President & Chief Methodologist
AUDIENCE FIRST: Campaign Effectiveness Research for Digital Place-Based Media Presented at Digital Signage Expo, Las Vegas February 23, 2011 Kelly McGillivray,
1.What features should a retailer promote in its ads for national branded products? Are these the same features that should be promoted by the retailer.
Creating Value. Purpose and Mission Sales department purpose = Maximize Revenue Sales department mission = get and keep customers – Must have a meaningful.
Creating Value. Sales departments purpose = Maximize revenue Sales departments mission = Get and keep customers – To accomplish these, an organization.
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SERVICE OVERVIEW take you where you need be. adervCar targets people where they work, play, live and shop adverCar’s are tracked are measured with GPS.
By Robert Lopshire I will go into the zoo. I want to see it. Yes, I do.
Practice My Business By: Mrs. Worthman. My Business Plan 1. Company Name: Brief description 2. What Goods/Services will you sell? 3. Location on Business.
You are going to create a power point on a career/job that you want to achieve in the future. Each slide will give information about the job/career you.
Workshop Highlights… Contact: how to get found…. Authority: how to be valued… Community: how to be a part… Sales: how to convert leads…
Facebook in the public sector Getting senior management buy-in Darren Caveney I Glasgow, 21 June 2012.
Public Relations – Your Secret Weapon to Business Success Presented by Sharon Sim-Krause, Shen Yanling 36 Monterey Blvd San Francisco, CA v
Clicks and Click-Through Rates (CTR). What is a Click? A form of interaction with an ad that causes a redirect to another web page If you click this banner.
STUDENT LED CONFERENCE SCIENCE LITERACY. How do you feel you have grown as a learner from your honey bee experience? I have learned about how to contact.
When you read a passage or an article,the first thing you should do is to feel the language … There are two tasks for you to accomplish when you experience.
McAllister and Co Social Media – Social Marketing Maureen #WaterTightBiz.
Hands-On-Line Q3 By: Alexandria Fortner
Common Op.Ed. Errors TAKE NOTE!. The Best Op-Eds Make me feel like I just read the article Include all 5 analysis elements Include thoughtful analysis:
Billions of people could benefit from better economic policies. Millions are dying because of bad ones. Sometimes the logic of economics is so compelling.
What is it? Tell Them From Me is an online student survey. It is not a test. It is a series of questions that will help your teachers and principal learn.
I would do school face to face because if I have any questions then I can ask the teacher. Also, because I learn more with a person I front of me.
Progressive Leadership Training Winning Down Ballot.
The Monetization Equation. Get rich quick? No. You've come to the wrong place if you're looking for that. So is it worth your time and investment? YES!
Magazine Journalism Welcome back to JO-203. Outline Take attendance Review of last week Review Reading Generating story ideas Coming up with ideas for.
Focus on user needs, not government needs Simpler.
Website Success It isn’t Creative, if it Doesn’t Sell.
Marketing Part IV BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership.
How to Plan and Design Effective PowerPoint Presentations Mrs. CarolAnn Barr-Gutkowski Business Teacher Fordson High School Dearborn, MI.
HR – Are we marketing the brand ? Neil Scurlock Head of Learning & Development The Chartered Institute of Marketing.
Do I Really Have to Take MAPS Again?!!!!! Why MAPS is important to you.
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