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Good RESEARCH tells a STORY Kelly McGillivray Peoplecount
Are you SELLING what Media Buyers are BUYING?
What are you selling? locations technology screens time exposures CPMs audience content coverage sexiness service support
So is EVERYBODY else
So, what ARE Media Buyers really BUYING?
You want to be SELLING what Media Buyers are BUYING! And what is that?
RESULTS for my client? PROVE it!
What they are really saying… “Don’t make me REGRET this.”
Why should I spend my client’s MONEY on you?
What they are really saying… “Why should I risk my REPUTATION on you?”
Media Planners Think “TV” 2007 Ad Spend – OAAA
Accountability + Credibility + Differentiation = YOUR STORY
Your STORY is in the NUMBERS
Metrics Gold Nuggets Compelling Story Research
Highest TRAFFIC Observed by Peoplecount (1,000s per week)
“Captivate reaches more managers than Forbes, Fortune, Business Week and The Wall Street Journal combined.” A Good TRAFFIC Story
Typical DWELL TIMES Observed by Peoplecount (minutes)
“In traffic, it takes up to 14 minutes to pass this sign.” A Good DWELL TIME Story (Outdoor Video Screen)
NOTICE Rates Observed by Peoplecount (Aided + Unaided)
We learned… Short loop Eye level Simple content Pilot studies are GOOD
Imagine telling your STORY
STORY = SOLUTION (Specific Measurable Results)
It’s easier to sell STEAK than SIZZLE
“Thank you.” Kelly McGillivray President & Chief Methodologist
AUDIENCE FIRST: Campaign Effectiveness Research for Digital Place-Based Media Presented at Digital Signage Expo, Las Vegas February 23, 2011 Kelly McGillivray,
Creating Value. Purpose and Mission Sales department purpose = Maximize Revenue Sales department mission = get and keep customers – Must have a meaningful.
Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications Week Three.
Creating Value. Sales departments purpose = Maximize revenue Sales departments mission = Get and keep customers – To accomplish these, an organization.
PEOPLE on the STREETS Kelly McGillivray Peoplecount.
Farming Your Database. We are in the “Marketing To Our Database” business, not the “Real Estate Business”
By the people for the people. Or: What the hell is citizen journalism, and how do I do it?
I would do school face to face because if I have any questions then I can ask the teacher. Also, because I learn more with a person I front of me.
Facebook Fundamentals Debbie Harris. Some Quick Facebook Stats Global Audience 838,198,660 U.S. Audience 156,820,080 Female Audience U.S. 55% 85,334,520.
How to Get them to Choose You tmv.com/specialtmv.com/special Choosing Credible YOU.
#MAMConf14 Integrating Marketing, Revenue Management and Customer Analytics Bryan Pierce, Director of Revenue Management, Holland Partner Group Devin Merrill,
First, Introduce Yourself. “Hi, I’m ____. Tell me a little more about your home here.” Start walking through the home with them.
Can't buy me love, love Can't buy me love I'll buy you a diamond ring my friend if it makes you feel alright.
Our Audience 52% 48% Facebook Audience 47% 53% Website Traffic 70% 26% 4% Device Source.
Marketing & Networking Strategies for Today 5/21/10.
For the Anderson Residence 34 Wilson Terrace Stamford, CT ONLINE MARKETING PLAN.
Moving from Content to Sharing to Sales ALTURASOLUTIONS COMMUNICATIONS (773)
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ONLINE MARKETING PLAN For the Anderson Residence 34 Wilson Terrace Stamford, CT.
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© Godot MediaGodot Media. CopywritingCopywriting is the art and science of writing words to promote a product, a business, a person or an idea; and carefully.
The Exclusive Network Always WINs. Lets Build a Bigger Network.
Victor Antonio BSEE, MBA Product Manager Dir. Of Int’l Sales VP of Int’l Sales President of Global Sales CEO, High Tech Mfgr.
Due in 2 weeks Groups: › 4 people › me with the names of the people in your group by the end of the day today. 7 minute presentation › Dress.
1- HOUR INFO PRODUCT Sneak Preview Class #1 Cathy Goodwin.
Facebook in the public sector Getting senior management buy-in Darren Caveney I 14 March 2012.
Patrick McHugh Grew up in Greenwich Village, NYC Ennis, Clare SVA, Parsons, FIT and DCU My clients include Fashion Designers, Fashion Retail and Wholesale.
Advertising Medias Chapter 1.6. Media TypeAdvantagesLimitations Newspapers Timeliness; good local market coverage; high believability Short life; poor.
ONLINE MARKETING PLAN. Reach the widest audience of potential buyers Produce activity to attract the best buyer willing to meet a your terms, price and.
Investing in Technology at Lottery Retail. The need to invest in Digital at Retail Latest consumer store visit data - Kantar Latest TV Ad spend data -
2-1 Federal Regulation: Agencies Nutritional Labeling & Education Act (NLEA) Broadcast media licensing Deceptive, unfair, & comparative ads FCCFTCFDA Intellectual.
Where To Begin With Social Media And Why Do It? (i.e. begin with the end in mind)
Why social media is here to stay Isle of Wight February 24, 2015 Steve Keenan, Travel Perspective.
Magazine Journalism Welcome back to JO-203. Outline Take attendance Review of last week Review Reading Generating story ideas Coming up with ideas for.
Trulia.com Online Advertising Opportunities: For more information visit WORC > Resources > Marketing > Advertising Opportunities and Resources > Trulia.
Our attitudes are important and influence our motivation. Use positive self-talk, › “ I really want to be successful in school.” › “This will help.
1 The Shopper’s Linear Journey AwarenessInterestDesireAction.
Conducting a Winning Strategy Session By Ed Downes.
I love # . Marketing in 10 minutes WHY? BUILD TARGET TRACK MEASURE.
Negotiating the Deal. New Venture Story Short narrative of factual or imagined events Emphasizes goals and merits of venture through the story Often personal.
Objective 4.07 Unique Selling Proposition. What is a USP? A unique selling proposition (USP) is a description of the qualities that are unique to a particular.
Blogging & Branding New Tools, New Audience. What We’ll Cover Today What blogging is How it can help you grow your audience How to use your blogging.
Why Television Advertising Works? September, 2011.
Muhammad Waqas Print and Out-of-Home Media Lecture 19.
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© 2008 Eyeblaster. All rights reserved Eyeblaster TV Introducing Eyeblaster TV EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40.
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