We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byCale Hebden
Modified over 4 years ago
Good RESEARCH tells a STORY Kelly McGillivray Peoplecount
Are you SELLING what Media Buyers are BUYING?
What are you selling? locations technology screens time exposures CPMs audience content coverage sexiness service support
So is EVERYBODY else
So, what ARE Media Buyers really BUYING?
You want to be SELLING what Media Buyers are BUYING! And what is that?
RESULTS for my client? PROVE it!
What they are really saying… “Don’t make me REGRET this.”
Why should I spend my client’s MONEY on you?
What they are really saying… “Why should I risk my REPUTATION on you?”
Media Planners Think “TV” 2007 Ad Spend – OAAA
Accountability + Credibility + Differentiation = YOUR STORY
Your STORY is in the NUMBERS
Metrics Gold Nuggets Compelling Story Research
Highest TRAFFIC Observed by Peoplecount (1,000s per week)
“Captivate reaches more managers than Forbes, Fortune, Business Week and The Wall Street Journal combined.” A Good TRAFFIC Story
Typical DWELL TIMES Observed by Peoplecount (minutes)
“In traffic, it takes up to 14 minutes to pass this sign.” A Good DWELL TIME Story (Outdoor Video Screen)
NOTICE Rates Observed by Peoplecount (Aided + Unaided)
We learned… Short loop Eye level Simple content Pilot studies are GOOD
Imagine telling your STORY
STORY = SOLUTION (Specific Measurable Results)
It’s easier to sell STEAK than SIZZLE
“Thank you.” Kelly McGillivray President & Chief Methodologist email@example.com
PEOPLE on the STREETS Kelly McGillivray Peoplecount.
Very Fashion Clinic. Key facts Client: Very Agency: Carat Objectives: Drive brand awareness of Very.co.uk Position the brand amongst women years.
Where To Begin With Social Media And Why Do It? (i.e. begin with the end in mind)
AUDIENCE FIRST: Campaign Effectiveness Research for Digital Place-Based Media Presented at Digital Signage Expo, Las Vegas February 23, 2011 Kelly McGillivray,
Creating Value. Sales departments purpose = Maximize revenue Sales departments mission = Get and keep customers – To accomplish these, an organization.
Creating Value. Purpose and Mission Sales department purpose = Maximize Revenue Sales department mission = get and keep customers – Must have a meaningful.
Facebook in the public sector Getting senior management buy-in Darren Caveney I 14 March 2012.
I would do school face to face because if I have any questions then I can ask the teacher. Also, because I learn more with a person I front of me.
Magazine Journalism Welcome back to JO-203. Outline Take attendance Review of last week Review Reading Generating story ideas Coming up with ideas for.
Police Services - SupportLink – SANE Australia Helping emergency services connect people who need help to services that can help.
DEBTOR MANAGEMENT Click to continue. How does a debtor arise? Would you like to buy my goods? I am unable to pay now and so I will not buy.
(702) Thank you for spending your valuable time reviewing our media kit. Our content is for powerful visionary people.
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.
#MAMConf14 Integrating Marketing, Revenue Management and Customer Analytics Bryan Pierce, Director of Revenue Management, Holland Partner Group Devin Merrill,
By the people for the people. Or: What the hell is citizen journalism, and how do I do it?
Advertising Media Selection Chapter 9 with Duane Weaver.
Marketing & Networking Strategies for Today 5/21/10.
Blogging & Branding New Tools, New Audience. What We’ll Cover Today What blogging is How it can help you grow your audience How to use your blogging.
Best Marketing Practices 101: Ideas for grower trainings and farmer resources Kelly Coleman CISA.
© 2018 SlidePlayer.com Inc. All rights reserved.