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Good RESEARCH tells a STORY Kelly McGillivray Peoplecount.

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Presentation on theme: "Good RESEARCH tells a STORY Kelly McGillivray Peoplecount."— Presentation transcript:

1 Good RESEARCH tells a STORY Kelly McGillivray Peoplecount

2 Are you SELLING what Media Buyers are BUYING?

3 What are you selling? locations technology screens time exposures CPMs audience content coverage sexiness service support

4 So is EVERYBODY else

5 So, what ARE Media Buyers really BUYING?

6 You want to be SELLING what Media Buyers are BUYING! And what is that?

7 Accountability

8 RESULTS for my client? PROVE it!

9 What they are really saying… “Don’t make me REGRET this.”

10 Credibility

11 Why should I spend my client’s MONEY on you?

12 What they are really saying… “Why should I risk my REPUTATION on you?”

13 Differentiation

14 Media Planners Think “TV” 2007 Ad Spend – OAAA

15 Accountability + Credibility + Differentiation = YOUR STORY

16 Your STORY is in the NUMBERS

17 Metrics Gold Nuggets Compelling Story Research

18 Highest TRAFFIC Observed by Peoplecount (1,000s per week)

19 “Captivate reaches more managers than Forbes, Fortune, Business Week and The Wall Street Journal combined.” A Good TRAFFIC Story

20 Typical DWELL TIMES Observed by Peoplecount (minutes)

21 “In traffic, it takes up to 14 minutes to pass this sign.” A Good DWELL TIME Story (Outdoor Video Screen)

22 NOTICE Rates Observed by Peoplecount (Aided + Unaided)

23 We learned… Short loop Eye level Simple content Pilot studies are GOOD

24 Imagine telling your STORY

25 STORY = SOLUTION (Specific Measurable Results)

26 It’s easier to sell STEAK than SIZZLE

27 “Thank you.” Kelly McGillivray President & Chief Methodologist


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