Presentation on theme: "Prepared by the Oklahoma Cooperative Extension Service Photos from www.visitshawnee.com."— Presentation transcript:
Prepared by the Oklahoma Cooperative Extension Service Photos from www.visitshawnee.com
Trade Area Capture estimates the number people that shop in your town annually. TAC is estimated from your town’s estimated taxable sales figures obtained from the Oklahoma Tax Commission.
A Pull Factor is an index calculated so that trade areas can be compared across different cities and towns. A Pull Factor is the town’s Trade Area Capture Divided by the town’s Population. A PF > 1.0 implies that a town is drawing in shoppers over and above its own population. A PF < 1.0 implies that a town is not capturing the retail dollars of its own residents.
Sales gap coefficients are interpreted in exactly the same way as pull factors. The only difference is that 8 distinct retail categories are analyzed--based on SIC codes.
SIC CodeTitle 52Building Materials (Lumberyards, Nurseries, Hardware stores) 53General Merchandise Stores (Variety stores, Department stores) 54Food Stores 55Automotive Dealers and Gasoline Service Stations 56Apparel and Accessory Stores 57Furniture and Home Furnishing Stores 58Eating and Drinking Places 59Miscellaneous Retail (Drug Stores, Antiques, Jewelry, Sewing/Piece Goods, Florists, Optical Goods, Pet Supplies)