Presentation on theme: "OTT: Competing or Collaborating OTT in Indonesia Telecommunications Business Mastel: Sari Pan Pacific Hotel Jakarta 5 th December 2013 Dr John Ure Executive."— Presentation transcript:
OTT: Competing or Collaborating OTT in Indonesia Telecommunications Business Mastel: Sari Pan Pacific Hotel Jakarta 5 th December 2013 Dr John Ure Executive Director, Asia Internet Coalition http://www.asiainternetcoalition.org/ Director, TRP, University of Hong Kong, Director, TRPC, Singapore
OTT services popular due to The popularity of smartphones and availability of free Wi-Fi hotspots which allow users to use OTT services for free Unlimited messages, unlimited VoIP calls Photo/video sharing, location sharing, contact information sharing Social networking, games Cost of phone calls, pay-per-view services, DVDs, etc.
Digital Paradigms Telecoms: from stand-alone Old = supply-driven PSTN as utility only offered by telcos Dumb pipes Few apps or content UA poorly served supply Little revenue generation TVs before phones Analogue economy To networked ICT economy New = demand-driven Broadband offered by new entrants Smart nets Apps/content everywhere UA demand 4 Internet Rural demand for content Digital dividend + OTT Digital economy
Digital Economy Transition from Analogue Basic metered service revenues down Substitution of OTT for voice, SMS, video, IPTV Dumb pipe rentals grow Drivers include Internet, IPTV, etc. ISP services leveraging telcos’ market power Transition to Digital Bundled packages of OTT as “value-added” Consumer market = WhatsApp, WeChat, Kakao Talk, Jego, GSMA’s Joyn, Fonetwish for access to FB profiles, etc. Enterprise market = unified comms platforms & managed networks; e.g. WebRTC
Competing or Collaborating Telco vs. TelcoTelco vs. OTTOTT vs. OTT Short-runBothMostly competitive for small but fast growing digital markets Non- interoperable due to IPRs, competing standards and competition for market share Long-runBothMostly many collaborations = “grow the digital pie” + convergence + business synergies Interoperability as 3rd parties innovate and “communities of interest’ demand interconnectivity
Regulating Digital Quality of Service Danger of time warp? Different approaches VoIP and numbering, but GLS is already one answer QoS is a service differentiator = leave to market OTT voice-over-BB is better QoS than PSTN! Protect or Promote? Protect operators from disruption? Protect/promote consumers’ choice? Promote digital economy?
Conclusions OTT is here to stay, it’s the most efficient use of communications resources The nature of interconnectivity is to compete and to collaborate OTT service providers can become carriers; carriers can become OTT service providers Commercial viability will always determine the outcomes – markets and technologies will always be unpredictable and therefore risky investments Promoting the digital economy rather than chilling out innovations of Internet businesses is the way for society to maximize the benefits of the digital age.
Appendices 1.Examples of OTT services offered by telcos and Internet companies 2.Traffic management and net neutrality guide
OperatorFlat rate charging or for free SingTel & Starhub WhatsApp and WeChat KT Kakao Talk Telkomsel & Indosat Facebook by Fonetwish for access to FB profiles and GSMA’s Joyn Digi Opera free download China Mobile WeChat (Tencent) + “Jego” = offshore users rent CM phone for unlimited international calls + calls from the Mainland = $4.99 per month SkypeFree WiFi (in US airports) Google“Google Free Zone” in Philippines for feature phones without data charges FacebookFacebook Zero mobile webpage no data charges
Traffic Management and Net Neutrality: A Guide for regulators? Where within the network are the network management tools applied? Typically management techniques are applied above the transport layer, if applied in transit between networks in routers below the transport layer = red flag! What type of tool is applied: typically for short-term congestion causing delays 1 minute access control; if access control used to block or degrade = red flag! Who decides which tool to apply: at request of the Internet source or unilateral decision of ISP = red flag! When and on what basis is the tool applied? To (i) an app; (ii) source/destination; (iii) service provider; and/or (iv) payments processor – if basis is (ii) or only to traffic from (iii) = red flag! Source: Scott Jordan and Arijit Gjosh (2009) http://www.ics.uci.edu/~sjordan/papers/tprc09.pdf http://www.ics.uci.edu/~sjordan/papers/tprc09.pdf
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