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Mobile TV in the Arab Region Handheld Terminals Mohamed Kouki

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Presentation on theme: "Mobile TV in the Arab Region Handheld Terminals Mohamed Kouki"— Presentation transcript:

1 Mobile TV in the Arab Region Handheld Terminals Mohamed Kouki

2 Agenda Mobile TV Terminals Services Mobile TV Overview ZTE Mobile TV Terminals Successful stories

3 秘密▲ Concept Mobile TV is such kind of service that mobile users watch TV program on mobile device by Broadcast or Multicast way.

4 秘密▲ Technical Analysis Mobile network based technique Digital broadcast network based technique Satellite based technique

5 Agenda Mobile TV Terminals Services Mobile TV Overview ZTE Mobile TV Terminals Successful stories

6 秘密▲ ZTE Handset Division One of few vendors who’s capable to design, R&D and manufacture UMTS, WiMAX, GSM, CDMA, FWT,TD-SCDMA and Wireless Data card employees R&D Staff: 4000+, 70% holding Master’s Degree or above Holds 30% patents for handset technology in China

7 秘密▲ ZTE 100 Millionth Handset Celebration Ceremony 10 years: million handsets

8 秘密▲ Integration: support of different MTV Technologies  ZTE MTV terminals support DVB-H Link budget: handheld terminals require a higher emission power than for fix TV (ground level penality + indoor and mobile penality) Power Consumption: MTV needs a high level of power consumption  Time slicing saving up to 90% of power consumption Challenges to Mobile TV terminal

9 秘密▲ Present status of ZTE Mobile TV terminal DVB-H Technology Support CBMS IPDC DVB-H (IPDC OSF profile, IPDC 18Crypt profile) In IPDC OSF Profile, support Nagra and Irdeto CAS Support OMA BCAST Applications: TIM, H3G, MTN, Mobilkom…

10 秘密▲ Mobile TV Roadmap Mobile TV F908 F912 F Q1 Q2 F900F929 F915 Q3

11 秘密▲ F900 F915 F929 F912 F908

12 Agenda Mobile TV Terminals Services Mobile TV Overview ZTE Mobile TV Terminals Successful stories

13 秘密▲ Services of Mobile TV Interactive TV, such as News, VOD, Sports, Advertisement etc. Info program demand, such as News, Education, Movie Guide Online video game Location based traffic navigation Interactive service, such as vote Video Monitor Live TV program

14 秘密▲ Interactive TV VotingInvestigationShopping/Adds Services of Mobile TV (1)

15 秘密▲ Datacasting Weather ForecastLucky StarNews Services of Mobile TV (2)

16 秘密▲ Public Services Storm and Emergency Services of Mobile TV (3)

17 秘密▲ Sports Datacasting Services of Mobile TV (4)

18 Agenda Mobile TV Terminals Services Mobile TV Overview ZTE Mobile TV Terminals Successful stories

19 秘密▲

20 TIM Italy Product: WCDMA/HSDPA Data card MF335, MF330,MF332, MF620 MF622,DVB-H Phone F908,N7010 Quick Response: Only three months from test to deliver in the first case Product Customization: Application / MMI / ID / Wireless Protocol / Function Key Customization / Packaging / TIM Network Settings / TIM Logo

21 秘密▲ H3G Italy H3G’ Challenge 3G network is very matured and many service providers are very competitive. H3G needs high price performance products to increase the market share. Italian people like fashionable and stylish products. ZTE’s solution Cooperating with Momo Desigh to customize a series of products including an rotatable mobile TV. H3G’ Benefits Differentiated devices and services attract a lot of fashion seekers subscribed H3G’s services. The customized H3G services increase ARPU for H3G

22 秘密▲ H3G Italy SW/Function Customization ID/MD Customization Rotatable Flip Mobile TV Service Momo Design

23 秘密▲ H3G Italy 3 star models cooperated with Momo design

24 秘密▲ Mobile TV: F912 USB Modem: MF628 Mobile Cam: MF58 Cooperated project:

25


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