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Marketing Committee Status and Plans Spring EAB 2006.

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Presentation on theme: "Marketing Committee Status and Plans Spring EAB 2006."— Presentation transcript:

1 Marketing Committee Status and Plans Spring EAB 2006

2 College of Engineering Advisory Board http://aggieboard.blogspot.com/

3 World class webpage January 2005 webpage is live April 2005 webpage is critiqued by faculty and Engineering Advisory Board Summer 2005 webpage 2 nd generation September 2005Statistics vs. comparison to Spring 2006 statistics Industrial engineering students conduct usability study Spring EAB meeting plannext steps for upcoming year Layout change Industrial Engineering Usability Study--Focus on creating more informational web design, decreasing picture image use, and also re-arranging current menu bar depth

4 Problem FoundLocationSRHeuristic Violated 1Misuse of Color – too much color, non- matching colors, blue color for non-link text, etc. On all pages4Consistency and Standards, Aesthetic and Minimalist Design 2Use of pictures –too large, irrelevant, take up ideal space on page to present content (top) On all pages4Aesthetic and Minimalist Design 3Unnecessarily using scrollbar in body of pageOn several pages4Flexibility and Efficiency of Use 4Few links of the body of pages so most pages are dead ends On all pages4Flexibility and Efficiency of Use 5Buttons used incorrectlyOn many pages3Consistency and Standards 6External Links, or links to files, not markedOn several pages3User Control and Freedom 7Site organization not clearOn all pages3Match between System & Real World 8Calendar page has no buttons, back button hard to find, functionality not clear because too much is presented using non-standard formats COE Calendar3Consistency and Standards, Match between System & Real World 9Difficult to find a professor in each department due to text formatting, font color, use of combo-box Faculty-Staff Pages on Departmental Sites 3Consistency and Standards, Match between System & Real World 10Public display of internet administrative linksOn several pages3Help users recognize, diagnose, and recover from errors

5 Webpage Update www.eng.ncat.eduwww.eng.ncat.edu Design Concept Templates Template1: Center, White and Yellow http://coeweb-jh.ncat.edu/staging/tmpl1 Template2: Center, Blue and Black http://coeweb-jh.ncat.edu/staging/tmpl2 Template3: Wide Screen of Template2 http://coeweb-jh.ncat.edu/staging/tmpl3 Template4: Wide, Blue, Tight http://coeweb-jh.ncat.edu/staging/tmpl4 Template5: Wide, Yellow, Blue, Light http://coeweb-jh.ncat.edu/staging/tmpl5 Industrial Engineering Usability Study--Focus on creating more informational web design decreasing picture image use re-arranging current menu bar depth

6 Sales Package Review of possible content from various sources and benchmarks Subgroup to brainstorm storyboard and content for constituent packages George suggested use of Xerox services for printing / reproduction of materials to support the reunion timetable. Subgroup to define schedule for completion Tiered approach for target communities Major tab for majors

7 Printing of Sales Package Production Timeline: May 2006 Editing June 2006 Final Copies Approved July 2006 Printing Budget: Sponsor: May teleconference Use Blog site for Editing

8 Sponsorship of 2006-2007

9 EAB meetings Timeline: set meeting dates for fall and spring meetings Fall 2006 proposed dates: Wednesday &Thursday, September 13 th and 14 th 1. career fairSeptember 13 th and 14 th 2. OR Later in September NOTE: Homecoming and Alumni Job Fair and Furniture Market Oct 19- 22 Spring 2007 proposed date: Monday and Tuesday, April 2 nd & 3 rd NSBE? Budget: $5,000 Fall 2006 ______________ Spring 2007 _______________

10 College of Engineering Reception at Fall Career Awareness Program

11 Printing of summer newsletter College of Engineering, healthier, wealthier, and easier Alumni Focus: Gretchen Horne Budget: Eli Lilly sponsorship Audience: Alumni 4,452 copies

12 Engineers Week 2007 Dates: February 19-24 th, 2007 donation of prizes consumer product giveaways sponsorship

13 Homecoming 2006 plans Friday afternoon fundraising event Printing of Save the Date cards Mailing of Save the Date cards Printing of Invitations Mailing of Invitations Web page registration Calendar of Events Department Open Houses College of Engineering Reunion Donation cards Tent Food Tables and Chairs Give aways

14 FE Quiz Bowl 2006-2007 Timeline: set dates for spring 2007 Budget:


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