Presentation on theme: "Xbox 360 and Wii. Microsoft spent a lot of money to bring this system to market They originally sold the console for ($399), less than it took to."— Presentation transcript:
Microsoft spent a lot of money to bring this system to market They originally sold the console for ($399), less than it took to make ($470). Used the profit from their Windows software to cover losses Production costs went down to $375 within a year so a small profit was made They jumped to market one year ahead of PS3 but with design problems.
Rushed to market with: Heat dissipation of the chipset Seating of the DVD discs (Laser burn – when the disc gets too close to the laser OR the disc stops spinning and the laser burns the same place for too long).
Found it’s USP in a proprietary game HALO and it’s successors (designed by Bungie Studios) Microsoft BOUGHT Bungie Studios to ensure that Halo didn’t get ported to other systems.
Couldn’t compete with Sony and Microsoft so they took a different approach: “use a basic system and make the controllers awesome”. Most advanced user interface Took apart a Game Cube, added some parts, and turned an updated Game Cube with cool controllers into the Wii. Wii (pronounced “We”) was named to describe who was playing)
Little experimental technology; low cost to build; lower cost for purchase = high profit margin ($80 - $130 per console) Proprietary feature: optical disk drive (ODD) games are delivered on optical disks instead of CD-ROM or DVD-ROM. Wii has poor processing power & graphics compared to PS3 and Xbox 360….. How do they sell so many then??? What is their USP??
Wii remote senses movement and acceleration: Movement in 3D space – up/down, left/right, forward/backward Acceleration – the accelerometer part of the controller reads how fast the remote moves from one point to another The actual speed & distance is sent from controller to system through bluetooth.
Bluetooth technology relays the info from the controller via radio frequency signal into the system. Nintendo used an “off-the-shelf technology” to save on development costs. 3ds max, Maya & AutoCAD integrated the Wii remote into their software to move 3D objects and change the view. Can use to change car radio station, answer cell phone
A niche market is a small or narrow market of potential customers similar in characteristics, needs, and wants. Wii’s niche market includes: Fitness Simulation gamers – the Wii is played in real space and displayed in virtual space; experience unique to the Wii. Drawbacks: needs lots of controllers to play different games, needs batteries.
HD TV – very sophisticated GPUs like in game consoles Cell phones, Personal Digital Assistants (PDAs), touch-screen phones, music players all benefit from game technology Flash drives – use random access memory flash once used in Nintendo 64 & Playstation 2
Education – navigate UI in games helps in computer applications, educational games Medical – surgical procedures through gameplay.(www.freeonlinegames.com)www.freeonlinegames.com Corporate – training software, Google SketchUp, learning a foreign language Military – flight simulators, 3D Graphics on weapons systems Satellite imaging
Reconnaissance aircraft Airman or Airwoman sits behind a video display watching 3D imaging from camera mounted on an actual flying plane…. “Game world meets Real world.”
Realistic rifle controllers and laser guided targeting simulators help soldiers prepare for war, stress and teamwork. Used in recruiting efforts to demonstrate the teamwork needed to be successful.