Presentation on theme: "(true) Agency Presentation. Who are we? We are an independent full service interactive agency based in Bucharest Romania, with offices in Craiova. Our."— Presentation transcript:
Who are we? We are an independent full service interactive agency based in Bucharest Romania, with offices in Craiova. Our workforce totals 20 passionate, well trained interactive advertising and marketing specialists, ranging from online marketing consultants to passionate and talented web art directors, copywriters and programmers. This makes us one of the biggest interactive agencies in Romania. We have a strong focus on results and we always deliver efficient, creative results, in time.
What services do we provide ? We are focused on Interactive Advertising. The main services included in our offer are: Interactive production Interactive marketing Interactive consultancy
Online Marketing Simply put our online marketing workflow is structured on: Strategic planning: defining objectives and solutions, as well as the future online marketing mix. Creative brainstorm: based on previously defined objectives and possible solutions the creative team brainstorms new and efficient online interactive scenarios. Media buying: we negotiate and reserve web advertising space, depending on campaign needs. We provide some of the best deals for our future clients, due to our existing partnerships. Campaign implementation and monitoring. Results tracking and analysis.
Interactive Marketing Services Search Engine Marketing Search Engine Optimization Rich media campaigns Viral campaigns Pay-Per-Click Campaigns ROI Tracking Social media campaigns Online Media Buying Email Marketing Blog Marketing
Interactive production Be it the largest social network, an engaging flash site or a street interactive kiosk – these are just some of the interactive products we can create. We plan, create, design, implement and track results using interactive technologies. A few examples of technologies we’ve used and developed in so far: SQL databases, Server processed programming languages, Adobe Flash, Video Streaming, HTML, CSS, AJAX.
Interactive consultancy We use our interactive knowledge to provide efficient, innovative and easy to track solutions for brand communication platforms. The agency strongly believes in simple, one to one marketing and communication.
Our interactive work We provided clients like PRO TV, Interbrands, iMedia, EPG or EMAGIC with creative, carefully crafted interactive products. Here are some selections:
Euroest.ro www.euroest.ro Euroest, the largest Romanian real estate agency commissioned MB Dragan with creating a new website and advertising this website. Challenge: create a easy to update, easy to use website offering users an interactive experience and create leads/sales Outcome: we’ve created a unique experience, both easy to use and smart (we’ve built an Artificial Intelligence software to profile and recommend users the right real estate offers). We’ve innovated by building a very usable search engine, well integrated, fast and easy to use. The advertising campaign reached more than 502 000 page views in the first three months, viewed by more than 92 000 unique visitors. It was the first campaign in the Romanian internet zone using rich media (banners), contextual advertising, blogvertising, social media (social networks distributed messages) and SEO.
Derma Estetique www.dermaestetique.ro Derma Estetique is one of the best beauty saloon brands, with cliniques all over the country. Challenge: create an efficient, branding and leads oriented campaign sustaining the brand and generating leads Outcome: we’ve rebuilt the main website, added some glam to the brand and optimized the web pages for viewing and search engine indexing. After that we’ve launched a 6 months campaign reaching the desired target. The results were impressive: a 5% conversion rate and a huge ROI. That was the result of a well planed, well implemented online campaign, using rich media banners, viral campaigns (a cobranded contest with a high profile website), contextual advertising, blogvertising and many more. Needless to say the client covered the sales needs for the rest of the year.
Razboiul Sexelor www.razboiulsexelor.ro PRO TV, the most popular Romanian TV Station needed an interactive communication platform for it’s new show: “Razboiul Sexelor” Challenge: create a easy to update, easy to use website offering users an interactive experience Outcome: we’ve planned, created and implemented an interactive medium offering users video streaming from the show, latest news about their favorite actors, wallpapers and other downloadable items, photo galleries, community features and many others. Traffic per week: 10 350 unique users 82. 375 page hits
Sono.ro www.sono.ro Sono.ro, the leading retailer for online audio tools commissioned us to rebuild the website and increase sales. Challenge: Rebuild the website to better serve the online shoppers, increase usability, increase conversion rate and enhance traffic. Solution: we’ve proposed a strategy starting with improving the website, decreasing advertising costs and increasing traffic, leads and conversions. Outcome: We’ve relaunched the online store, with a better CRM, better design and enhanced layout to help sales. At the same time we’ve decreased the advertising costs by 40% while increasing the results by around 60%. Results: ~ 70 000 users / month ~ 403 000 page views / month Over 18 000 pages indexed by Google
Blogzoner.com www.blogzoner.com I’deea Productions had a vision: creating the largest bloggers social network. They commissioned MB Dragan to think and implement this interactive tool. that will be used by marketers, advertisers and bloggers worldwide. Challenge: Create a popular and useful tool for bloggers around the world. Help bloggers monetize their blogs, meet other bloggers and marketers to get in touch with the most influential bloggers as well as start blogvertising campaigns. Solution: we’ve planned and implemented a strong web application, developed on a stable framework, multiple servers ready platform. Outcome: We’ve reached the most influential Romanian bloggers and several international bloggers, all in the span of 1 month. Local Business Magazin on Blogzoner: “Everybody using Blogzoner will be able to find other bloggers in the same country, city or neighborhood to socialize or just have a peek at others’ articles” Results: 80 % of top 400 bloggers joined Blogzoner.com ~ 20000 page hits weekly, after 1 month Communication mix: Blogvertising, PR, viral advertising
Racheta Alba – viral campaign MB Dragan needed an unconventional viral campaign promoting the agency’s new website Challenge: Drive traffic, communicate the brand’s presence and agency philosophy. Strategy: Launch the videos Connect with bloggers Spread the word Centralize traffic to the campaign’s minisite: www.racheta-alba.rowww.racheta-alba.ro Gather newsletter and SMS marketing subscribers Launch www.mbdragan.com
Racheta alba –viral campaign results Results: We got 5500 videos views, 15 influential bloggers writing about the campaign and posting the video, 3000 page views on the website, over 300 subscribers and about 10 000 page views on mbdragan.com in the first week after the launch. We filmed, rolled out, spread the word, created the website, the social media profiles and the buzz in under 3 weeks. We started on the 10th of September, launched the campaign on the 15th and announced the launch on the 1st of October. The main clip was the most viewed in it's category on youtube, in it's category.
Street interactive advertising Is interactive advertising online only? Not at all. We offer street wise solutions like Bluetooth marketing, Interactive displays, Electronic coupons, Mobile Video Games We have also launched the first integrated mobile marketing service on the romanian marketed, named Mobione. You can view more about this at www.mobione.ro