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Our Approach to Social Media. Social Media Usage in New Zealand Total Active NZ Twitter Accounts: 79,193 Total NZ Registered Linkedin Accounts: 474,642.

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Presentation on theme: "Our Approach to Social Media. Social Media Usage in New Zealand Total Active NZ Twitter Accounts: 79,193 Total NZ Registered Linkedin Accounts: 474,642."— Presentation transcript:

1 Our Approach to Social Media

2 Social Media Usage in New Zealand Total Active NZ Twitter Accounts: 79,193 Total NZ Registered Linkedin Accounts: 474,642 New Zealand is the 4 th most online country in the World at 94% - Neilsen 2011 Total Engaged NZ Twitter Accounts: 23,448 Total NZ Facebook Accounts: 2,064,480

3 25 years fans/followers/subscribers And We Have Experience in Social Like No One Else

4 At the heart of what we do are five products… Simple to understand, clearly priced, integrated solutions with well defined process and measurable outcomes. So What Do We Do?

5 Our clients were asking… “How can I keep up with what people are saying about my brand in social media?” Always on online monitoring for your brand. Because a brand that listens makes better friends… Monitor

6 * All reports are bespoke and custom to the clients objectives Post Monitoring Report Post Monitoring Report Live Monitoring Report Live Monitoring Report Social Media Monitoring

7 An Appetite for The Double Down in Australia? “Please bring this burger out!” “Would I eat it? Sure Hell Yeah!” “Please KFC bring this to Australia” “Not going to lie, that burger looks awesome!”

8 Our clients were asking… “Can you help us set up and run our social pages so it’s integrated with all of our marketing activity?” Strategy and management for your brand platforms. Manage

9 We Manage 4 of the Top 15 Australian Brand Facebook pages Avg IPM 1.4 Avg IPM ,22965,914 Avg IPM ,243 Avg IPM ,733

10 Pringles Pop Krunch – Drive Engagement Exclusive content from 3 artists Live streaming of radio Live streaming of radio Party offers Free music downloads Music gossip Fanbase discussion

11 Our clients were asking… “I know there’s a bunch of bloggers that would love my product, how do we get them talking about it?” Influencer outreach and engagement for brand communications. Engage

12 Skoda – The Road to Advocacy

13 Our clients were asking… “Can you build an iPhone app, Facebook page, and YouTube competition for my campaign?” Creative ideas to make the most of your digital strategy. Activate

14 Universal - Bridesmaids Over 810,000 news feeds created!

15 Our clients were asking… “I have this amazing piece of video content. How do we give it the best shot at going viral?” Solutions to promote your branded content Seed

16 Alienware Area 52

17 So In Summary… SEM SEO Paid Content Events


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