We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byMaegan Grissom
Modified over 2 years ago
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Mark-Taylor.com Local Search Engine.:: Advertising Overview ::. Helping more Phoenix residents find your business at the moment they’re looking for what you offer
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. The Best Advertising is Relevant Advertising Your customers are looking for you online. In fact, more people now use the Internet to locate products and services available locally than any other resource. –As a result, traditional media usage (e.g. Yellow Pages and newspapers) is on the decline. Most consumers don’t want advertising until they need advertising. They need advertising when they are close to making a buying decision. –The main problem with traditional advertising is that the mating of these types of needed ads with buy-ready consumers is typically coincidental, not targeted. –Experts estimate that $50 billion of U.S. ad spending is “wasted” every year. Today's results-oriented advertising is about connecting with the consumer at the exact moment they need your service. 92% of local searches convert (to sales) later offline. Recent studies show that local businesses can see 10 times better ROI from local search.
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Mark-Taylor’s Local Search Engine Mark-Taylor, an award-winning property management company, has developed Phoenix’s first local search engine for its residents and the residents of the greater Phoenix area. Accessible from many links within the site, the search engine is located at the popular Resident’s Corner: –Very soon, “Search Phoenix” will be accessible from every page on the site. The search results are hand-picked to provide our discerning visitors with the best local businesses. Now your business can be part of this trusted resource through our keyword search and banner advertising opportunities. Our ad programs are based on an economical monthly flat-fee pricing model. Performance is easy to track with on-request statistical reports which provide insight into exactly what your customers are searching for and how they are responding to your ads. MARK-TAYLOR QUICK FACTS: Over 15,000 apartment units in 24 award-winning communities throughout greater Phoenix Our resort-style properties cater to the professional, affluent lifestyle-oriented demographic 60,000+ Web site visitors on average "Best Corporate Web site in the Nation," April 2005, National Association of Home Builders Search engine accessible from most pages of the Mark-Taylor website Search engine optimization campaigns increase your exposure as the Mark-Taylor website improves its natural and paid rankings
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Search Advertising Options SEARCH LISTINGS Choose where you want your search result displayed: –Tier 1: results 1-3 (page 1 of results) –Tier 2: results 4-10 (page 1 of results) –Tier 3: results (page 2 of results, not shown on this slide) BANNER ADS Choose location: –“Featured” –“Sponsor” AD PACKAGES Purchase any search listing plus banner ad to receive 25% off regular rates –The combination of concurrent search + banner advertising has been proven to reduce the number of times prospects need to see your ad before they take action.
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Search Phoenix: “Entire Directory” contains 21 categories & 120 subcategories. Users click on a subcategory to get an instant set of relevant business listings Facts: More users trust vertical Web sites to provide the targeted information and products they are looking for instead of mega portals or generic search engines. More retailers are shifting advertising dollars to vertical markets, such as local search engines, citing greater efficiency in delivering qualified customers and lower acquisition costs (Forrester Research). Put your brand at the forefront of Phoenix resident’s minds as they search for the best local businesses: Sponsor the category that best describes your business. Your logo would appear next to the category name and would be on every search results page for that category. Attract new customers and build loyalty with existing ones. Other Promotional Options: Sponsorship SAMPLE LOGO
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Mini-Directories There are 12 mini-directories, accessible from taylor.com/residents.www.mark- taylor.com/residents If your business falls into one of these categories and you choose to sponsor a category, you will also receive placement on the mini- directory page. Round logo – click here Sponsorship Details Sponsored by SAMPLE LOGO Facts: 70 percent of U.S. households use the web to research information when shopping locally for products and services. The Internet now features a local reach equal to or greater than any other medium. (Kelsey Group 2005 study)
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Search Results Pages Fact: 91% of new movers use the Internet for local searches and find that it helps reduce relocation stress. The Internet is the top resource when making a decision about professional services, rising above word of mouth in influence. Increase traffic to your site. Make it easy for users to choose your business. All logos would be hyperlinked to the landing page of your choice. Sponsorship Details Sponsored by SAMPLE LOGO
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Other Promotional Options: Monthly Winners If you are interested in offering barter items such as gift certificates, your brand will receive prominent placement on the Monthly Winner's page, located at mark-taylor.com/winners.htm.http://www. mark-taylor.com/winners.htm –We can apply these giveaways items to your monthly advertising fee, and discount your monthly price by up to 50%. This high-traffic page is one of the most popular pages at Mark-Taylor.com and many give-away entries are received daily: a buzz is being created. Many of our advertisers are even getting better general search engine rankings (Google, Yahoo, MSN) because of their Monthly Winner’s placement - a service that's worth thousands of dollars a month, but it's just a side benefit for our advertisers.
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Advertiser Features & Benefits A few of the features and benefits our advertisers receive include: Top search results positioning under your appropriate Category(ies) and Sub- Category(ies), with a link to your website. –Don't have a website? We can design a "business card" web page, complete with images, maps and your choice of business information to give you online exposure. Up to 50 descriptive keywords to describe your products and services. These keywords will enable customers to find your products/services. –Keywords can include inventory, brand names, menu items and products/services offered. Your business will get guaranteed placement in the engine with these keywords, plus the flexibility to change keywords to improve relevancy. Customizable description of up to 255 characters (about 50 words) to appear under your listing. –Promote the best aspects of your business in order to capture the interest of the search engine users. You can even request that the description be changed once a month to stay current with promotions, events and news. Keyword-targeted banner option. Our banner ads match the context of user searches and give you ideal placement, just to the right-side of search listings. Besides the search engine exposure at our site, some of our advertisers are improving their general search engine rankings (Google, Yahoo, MSN) because of their advertising with us - a service that's worth thousands of dollars a month, but it's just a side benefit for our advertisers. Mark-Taylor internal and external marketing campaigns help promote the engine and thus, your business to Phoenix residents.
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Natural (Non-Paid) Search Listings: Mark-Taylor.com’s natural search rankings are rising dramatically at Google, Yahoo! and MSN due to the relevant local content supplied by the search engine. Now, the Mark-Taylor site and its search results pages can be located through the major search engines for various business-type searches. Want to be found through the major search engines as well? This is a very inexpensive way to do that. For instance, “phoenix day spas” yields highly-ranked results that lead to the search results and Monthly Winner’s page. Many of those advertisers were difficult to find in the major search engines until they began advertising with us. Paid Search Marketing: Mark-Taylor is running a campaign with Google AdWords and other search engines to promote its website. Local Search Box Giveaways: We are in the process of expanding the search engine’s reach by placing the search box on other local and charity sites. When your listing is in Mark-Taylor, you'll also be able to be found at other sites! Deployment on Mark-Taylor Realty: Our sister site is being redesigned and will also include the local search engine.Mark-Taylor Realty Resident Newsletter: Monthly placement in the resident newsletter sent to over 12,000 residents via and mail. Sales integration: All sales staff have now been trained to promote the local directory to prospective residents, existing residents (they are pointed to the engine to find information) and solicitors (encouraged to advertise in the engine). Promotional materials: Each of our 24 leasing offices now showcase displays that promote the search engine. Additionally, every resident in each of our properties received a door hanger at their apartment announcing the search engine and explaining the value, where to find it, how to use it, etc. We continue promote the search engine to residents in various ways. marketing: Mark-Taylor is currently developing an marketing campaign, scheduled to launch in Q Monthly Winner’s Give-Away: Since August 2005, we have awarded prizes to Monthly Winner’s entrants. As more residents and non-residents hear about the search engine and the “Monthly Winners,” a buzz is being created.Monthly Winner’s 1-click away from the search engine: Links to the search engine are now on all the Apartment pages and will soon be linked from on the home page. Search engine usage will see further increases when that takes place. Be there when Phoenix residents search for what you offer! Mark-Taylor is continually promoting the local directory through various methods, including company-wide efforts and online marketing campaigns to give our advertisers more value. Mark-Taylor Marketing Gives Advertisers More Exposure
© Mark-Taylor & Vortaloptics Inc. All Rights Reserved. Advertising Options Summary Search advertising with Mark-Taylor is an “always-on” advertisement located on a highly trusted and frequented resource. The Sponsorship package will give your business even more prominence and will help instill a sense of loyalty in the affluent, technology-oriented demographic that lives in Mark-Taylor properties. Sponsorship means you stand behind your products and support the community. The Monthly Winner’s program is another beneficial way to reach Mark-Taylor residents and is simply a gift-certificate program, but with lasting results. Mark-Taylor regularly features advertisers in the monthly newsletters sent to each resident in all 24 properties. To take advantage of any of these special advertising packages, please contact: Jeff Bridgman | Phone: Ext. 714 | Fax: Search Engine:
Professional Self Storage © Vortaloptics Inc. All Rights Reserved. and Working Together to Enhance Your Brand.
What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.
Stephanie Crawford, e-PRO, Realtor Internet Facts and Figures.
Pay Per Click (PPC) – Advertising Jump Start Your Internet Marketing! IMMEDIATE RESULTS WITH UNMATCHED COST – EFFICIENCY! Not only can you begin generating.
Copyright © 2002 Pearson Education, Inc. Slide 8-1.
■ Google’s Ad Distribution Network ■ Primary Benefits of AdWords ■ Online Advertising Stats and Trends ■ Appendix: Basic AdWords Features ■ Introduction.
Tempe.com And More … RanchoMirage.com OVERVIEW. The CitiesPlanet Network of 57 cities represents a total population of more than 4.2 million people across.
Introduction Presented By: Natasha Hammack. Network Overview Randall Publishing Co. has developed an online truck driver recruiting network in association.
PRIMISTA ONLINE MARKETING MADE EASY. Slide 2 Agenda Presentation Topics: 1.Introduction to Targeted Marketing 2.Ad Distribution Network 3.Primary Benefits.
Micro-Site and Business Directory Customer Sales Call Presentation Explaining and Selling PLATINUM & GOLD Micro-site Business Directory Listings to the.
TechnoloyPlus Insightful Training On Using Emerging Internet Technology & Media Effectively For Business Success & Hotel Success.
All Things Search Attracting and understanding website visitors.
THE CHAMBER of Commerce, Inc. Website Advertising.
Ciao Commerce Division E-Commerce Sales 4/30/2010
Presented By: Jeanne Foulon, President October 7, 2010 Presented By: Jeanne Foulon, President October 7, 2010 Expanding Your Website’s Reach New Jersey.
[Site Name] 2010 Media Kit Prepared by [Your Name], [Your Title] [Insert Your Logo]
Digital Marketing. Course Objectives Explain What is Digital Marketing Define Digital Marketing Explain What is Marketing Mix Describe the Various Digital.
Advertising with TripBuster.co.uk Partner Media Pack From Just 10p Per Click.
TMCOnlinePrintMobile Daily Deals Audience Targeting VideoSEO Social Media A Total Marketing Solution to Grow Your Business Cost Effectively! Faribault.com.
Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.
Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.
1 Proposal Presentation On Search Engine Optimization.
How to take advantage of search engines for your local business.. THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with…
Web Site Promotion Week 9. Objectives Online promotion techniques Online advertising Offline promotion techniques Measuring advertising effectiveness.
Why Use Marketing?. Reasons for Marketing Increases lead generation and cross selling Increases lifetime customer value Opens a two-way dialogue.
COMPANY PROFILE. ABOUT YELKOTECH We are a team of young, ambitious and deeply inspired professionals with endless creative energy and passion. Our innovative.
Proposed Web Marketing Solution Social Media Optimization.
Interactive Brand Communication Class 10 Media Planning/Buying Issues.
TalkisCheep.com 2011 Media Kit Prepared by Africa Hannibal, Founder & CEO “The First Location Based Coupon & Loyalty Reward Social Network ”
How to take advantage of search engines for your local business.. THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with… InterCircle Marketing.
E-Marketing Advantage Coldwell Banker’s. Position your property competitively Find the right buyer Close in the time frame you desire We Share the.
The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.
Internet Marketing Strategies Proposal for Lucas Color Cards.
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements.
Your name here Regional Director, realtor.com® Phone Presented to:
SEM w/ Google AdWords The Big Picture, Some Details, Dealing with the Client Jim Jansen College of Information Sciences and Technology The Pennsylvania.
For all advertising enquiries please contact Advertising with UKMusic.com.
Advertising & Sponsorship Opportunities September 2009.
Chapter 9 The Internet Summarize the Internet’s role in integrated marketing communication (IMC). 2.Describe the nature of the Internet as a medium.
33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax: Most major companies use billboards on highways.
Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.
A Product of Online E-Commerce (B2C) Store front Solutions Sell Direct to clients and maximize your Profits Copyright © ANGLER.
NOMINATION FORM FOR COMPETITIVE TRAVEL MARKETING AWARDS Name of Nominee: Minneapolis Northwest Tourism Key Contact: Grace Post Phone:
“Consistency is Key!” A Quick Guide to Online Marketing By Virtual Marketing Empire, LLC
Expand Your Reach With Scholarships.com. Why Scholarships.com? As a leading scholarship search service and financial aid information resource, Scholarships.com.
1 Hits 1000 Lets get Started 2 Who We Are? In short, Hits 1000, is the on-going AI technology allows us to offer you with unprecedented.
About me: Michael Braems Freelancer Online Marketing AdWords Specialist.
Listas Locales USA ONLINE DIRECTORIO General Presentation Hispanic Local Search LLC January 2013.
Analysis of Digital Media Channels & IMC Campaigns Communication 359 Joseph Green 10/22/2013.
Digital Marketing – Is it worth it? Oklahoma Funeral Directors Association.
© 2017 SlidePlayer.com Inc. All rights reserved.