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Syria OverviewGeneral Facts CrisisNAD Overview Sales Force & Marketing NAD Back OfficeWhy Us? New Allied Distributors Directly to the shelves Your Distribution.

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Presentation on theme: "Syria OverviewGeneral Facts CrisisNAD Overview Sales Force & Marketing NAD Back OfficeWhy Us? New Allied Distributors Directly to the shelves Your Distribution."— Presentation transcript:

1 Syria OverviewGeneral Facts CrisisNAD Overview Sales Force & Marketing NAD Back OfficeWhy Us? New Allied Distributors Directly to the shelves Your Distribution Experts in Syria

2 Syria Overview Key Figures Key Figures Cont Export Import External Influences

3 Syria Overview Full country name: Syrian Arab Republic (Capital: Damascus) Area: 185,180 sq km (71,498 sq miles) Area: 185,180 sq km (71,498 sq miles) People: 20 M, Arabs (90%), Kurds, Armenians, Circassians, Turks People: 20 M, Arabs (90%), Kurds, Armenians, Circassians, Turks Religion: 74% Sunni Muslim, 16% other Muslim, 10% Christian Religion: 74% Sunni Muslim, 16% other Muslim, 10% Christian Language: Arabic, Kurdish, Armenian, Turkish, English Language: Arabic, Kurdish, Armenian, Turkish, English Major Industries: Oil, gas, agriculture, textiles Major Industries: Oil, gas, agriculture, textiles GDP: USD 29.65 billion GDP: USD 29.65 billion GDP per capita: USD 1,481 GDP per capita: USD 1,481 Real GDP Growth 2007 : 4.65% Real GDP Growth 2007 : 4.65% Inflation: 8% Inflation: 8% Exchange Rate: USD 1 = SYP 47 Exchange Rate: USD 1 = SYP 47 Key Figures

4 Key Figures Cont Syria Overview Age Structure : Age Structure :  0 - 14 years : 36.5%  15 - 64 years : 60.1%  65 years and over: 3.3% Population Growth Rate : Population Growth Rate :  2.3 % (2007 est.) Birth Rate : Birth Rate :  27.2 births/ 1,000 population (2007 est.) Death Rate: Death Rate:  4.8 deaths/ 1,000 population (2007 est.) Infant Mortality Rate : Infant Mortality Rate :  Total: 27.7 deaths/ 1,000 live births Life Expectancy at Birth: Life Expectancy at Birth:  Total Population: 70.7 years male & 69 years female Total Fertility Rate : Total Fertility Rate :  3.4 children born/ woman (2007 est.) GDP - composition by sector: GDP - composition by sector:  Agriculture: 24%  Industry: 18%  Services: 58% (2005 est.) Labor Force: Labor Force:  5.505 million (2006 est.) Unemployment Rate: Unemployment Rate:  12.5% (2005 est.) Population Below Poverty Line: Population Below Poverty Line:  11.9% (2006 est.) Inflation Rate (Consumer Prices): Inflation Rate (Consumer Prices):  8% (2006 est.) Public Debt: Public Debt:  37.9% of GDP (2006 est.)

5 Export Syria Overview

6 Import Syria Overview

7 External Influences Syria Overview Syrian Pound has weakened significantly against the currencies of all the major exporting countries. Syrian Pound has weakened significantly against the currencies of all the major exporting countries. The implications for the cost of imports into Syria are clear and exacerbated further by the removal of EU subsidies. The implications for the cost of imports into Syria are clear and exacerbated further by the removal of EU subsidies. The glitch in import-export balance in addition to the negative performance of public sector are all imposing greater pressure on Syrian economy. The glitch in import-export balance in addition to the negative performance of public sector are all imposing greater pressure on Syrian economy.

8 General Facts - Crisis Key Economic Indicators as set by the most reliable economic researchers before the crisis Key Economic real facts Exchange Rate situation during the Crisis General Facts

9 General Facts - Crisis Key Economic Indicators as set by the most reliable economic researchers before the crisis 9 GDP Real Growth, 2005-2014 (%) Consumer Price Inflation, 2005-2014 (%)

10 General Facts - Crisis Key Economic real facts 1. The inflation rate between Feb12 and Mar 12 has increase 6.7%, the total inflation between mar 11 and mar 12 has increased 30.77% 2. Drop in import from Arabic countries exceed 20% in 2011, and general import value reduced by 40% in 2011 vs. 2010 3. the imbalance between export and import hits a record of -43% to the favor of import with value of SYP 243 Billion in 2011 4. 866,000 unemployed already registered at working bureau, the official declared number of unemployment read 15%, unofficially numbers talking about 35% 5. Domestic refugees is exceeding 2M persons 2010 export to Arabic countries2010 import to Arabic countries

11 General Facts - Crisis Exchange Rate situation during the Crisis

12 General Facts - Crisis General Facts 1.Locally operated multinational enterprises are all shut down 2.Banks under great pressure: no more investment, swinging between keeping, reducing, and closing given facilities. avoid dealing with hard currencies, requesting clients to close even their personal accounts reduce overdraft facility with 50%, cancelling all type of post financing 3.American companies of various sectors stop supplying

13 NAD Overview Vision Statement Mission Statement Company Hierarchy Overview

14 Vision Statement 14 NAD is continually working to be the most organized and well equipped distribution company in Syria with unequalled customer and supplier satisfaction

15 Overview  Effectively maintain a fully automated distribution network  Cover and serve all sales points depending on the channels  Select high-quality products for distribution in various sectors  Ensure that every supplier's goals are met and exceeded  Create an environment where people's contributions are viewed as engines of growth Mission Statement

16 NAD ( General Manager ) NAD Cosmetic General Sales Manager NAD Food General Sales Manager NAD Food Serves General Sales Manager Sales Admin 1 Sellout Departme nt 3 CPD Sales Manager 28 MUP Sales Manager 21 Profession al Sales Manager 5 FMCG Sales Manager 16 FS Sales Manager 3 Aleppo Branch Manager 5 Lattakia Branch Manager 20 Tartous Branch Manager 14 Swida’a Branch Manager 7 Overview Company Hierarchy 124

17 Overview Total Company Hierarchy

18 Overview Company Hierarchy sellout Supervisor 3 3 Promoters 2 2

19 Overview Company Hierarchy CPD Supervisor (Pharmacies & Beauty Shop) CPD Supervisor (Pharmacies & Beauty Shop) 1 1 Pre-Sale Wholesale 6 6 Delivery 4 4 Helper 2 2 CPD Supervisor ( Wholesale ) 1 1 Sales rep Pharmacies 2 2 Sales rep Beauty Shop 2 2 CPD Sales Manager 28 CPD Supervisor ( Retail & KA ) CPD Supervisor ( Retail & KA ) 1 1 Pre-Sale KA 1 1 Delivery 1 1 Helper & Merchandiser 2 2 Sales rep Retail 2 2 Helper 2 2

20 Overview Company Hierarchy Sales rep ( Retail ) 1 1 Sales rep ( Wholesale ) 1 1 MUP Sales Manager 21 BA’s 17 MUP Artist 1 1

21 Overview Company Hierarchy Sales rep ( Retail ) 2 2 Technical Supervisor 1 1 PPD Sales Manager 5 5 Sales rep ( Wholesale ) 1 1

22 Overview Company Hierarchy Pre-Sale KA Pre-Sale KA 1 1 FMCG Sales rep Retail 4 4 FMCG Sales rep Wholesale 1 1 FMCG Supervisor 1 1 Delivery 1 1 Helper & Merchandiser 2 2 FMCG Sales Manager 16 Helper 5 5

23 Overview Company Hierarchy Helper 1 1 FS Sales rep 2 2 Food Serves Sales Manager 3 3

24 Overview Company Hierarchy FMCG Sales rep Retail 1 1 Cosmetic Sales rep Retail 1 1 Aleppo Sales Manager 5 5 FS Sales rep 1 1 Cosmetic Sales rep Wholesale 1 1

25 Overview Company Hierarchy Supervisor ( Retail ) Supervisor ( Retail ) 1 1 Cosmetic Pre-Sale Wholesale 2 2 Delivery 1 1 Helper 1 1 Cosmetic Sales rep 2 2 FMCG Sales rep 1 1 Lattakia Sales Manager 20 FS & KA Sales rep 1 1 PPD & MUP Sales rep 1 1 Driver 1 1 BA’s 5 5 Helper 3 3

26 Overview Company Hierarchy Cosmetic Sales rep Wholesale 2 2 Helper 2 2 Cosmetic Sales rep Retail 1 1 Tartous Sales Manager 14 KA & FS Sales rep 1 1 PPD & MUP Sales rep 1 1 Diver 1 1 BA’s 3 3 FMCG Sales rep Retail 1 1 Helper 1 1

27 Overview Company Hierarchy Sales rep Wholesale 1 1 Helper 1 1 Cosmetic Sales rep Pharmacies 1 1 Tartous Sales Manager 7 7 BA’s 2 2 FMCG Sales rep Retail 1 1

28 Overview  Board of Directors comprised of experts in the distribution field in Syria, Lebanon, Jordan, and Saudi Arabia. Each member has extensive experience in foodstuff manufacturing and brand developing  Channel/Category/Business Development Module  Business designed and dedicated to the distribution of fast moving brands  Very focused company, we do not handle mass brands, rather very selective and complimentary brands

29 Distribution & Sales Sales Business Spilt by Region Our 5 Branches Business Coverage

30 Distribution & Sales Sales 30  Sales target is to cover every point of sales of all classes  Achievement of key accounts sales target is the responsibility of Trade Marketing Manager  Marketing and sales team work in full harmony: our intensive BTL activities managed by our indoor team is boosts our sales in the field  Cover specific needs of the brand itself  Take into account: Geography, demographics, and disposable income Cost efficiencies

31 Distribution & Sales Business Spilt by Region

32 Distribution & Sales Our 5 Branches Branches Sub-distributors Uncover

33 Distribution & Sales Our 5 Branches ( Damascus Branch )

34 Distribution & Sales Our 5 Branches ( Damascus Branch | Cosmetic W/S ) ( 6 ) Pre-Sale ( 6 ) Pre-Sale ( 4 ) Delivery ( 4 ) Delivery

35 Distribution & Sales Our 5 Branches ( Damascus Branch | Cosmetic Pharmacies & Beauty Shop ) ( 2 ) Pharmacies Cash Van ( 2 ) Pharmacies Cash Van ( 2 ) Beauty Shop Cash Van ( 2 ) Beauty Shop Cash Van PH BS BS PH

36 Distribution & Sales Our 5 Branches ( Damascus Branch | Cosmetic Retail & KA ) ( 1 ) KA Pre-Sales ( 1 ) KA Pre-Sales ( 1 ) KA Delivery ( 1 ) KA Delivery ( 2 ) Retail Cash Van ( 2 ) Retail Cash Van Ret KA Ret

37 Distribution & Sales Our 5 Branches ( Damascus Branch | MUP ) ( 1 ) MUP ( Retail ) ( 1 ) MUP ( Retail ) ( 1 ) MUP ( WS-PCP ) ( 1 ) MUP ( WS-PCP )

38 Distribution & Sales Our 5 Branches ( Damascus Branch | PPD ) ( 2 ) PPD Retail ( 2 ) PPD Retail ( 1 ) PPD WS PCP ( 1 ) PPD WS PCP

39 Distribution & Sales Our 5 Branches ( Damascus Branch | Food ) ( 4 ) Food ( Retail ) ( 4 ) Food ( Retail ) ( 1 ) Food ( WS-FO ) ( 1 ) Food ( WS-FO ) ( 1 ) Food ( KA ) ( 1 ) Food ( KA ) Ret Ret Ret Ret WS KA

40 Distribution & Sales Our 5 Branches ( Damascus Branch | Food Serves ) ( 2 ) Food Serves ( 2 ) Food Serves FS FS

41 Distribution & Sales Our 5 Branches ( Aleppo Branch )

42 Distribution & Sales Our 5 Branches ( Aleppo Branch ) COS COSFood FS ( 1 ) Cosmetic Retail ( 1 ) Cosmetic Retail ( 1 ) Cosmetic Wholesale ( 1 ) Cosmetic Wholesale ( 1 ) Food Retail ( 1 ) Food Retail ( 1 ) Food Serves ( 1 ) Food Serves

43 Distribution & Sales Our 5 Branches ( Lattakia Branch ) ( 2 ) Cosmetic Wholesale Pre-Sale ( 2 ) Cosmetic Wholesale Pre-Sale ( 1 ) Cosmetic Delivery ( 1 ) Cosmetic Delivery ( 2 ) Cosmetic Retail ( 2 ) Cosmetic Retail ( 1 ) Food Retail ( 1 ) Food Retail ( 1 ) KA ( 1 ) KA ( 1 ) MUP&PPD ( 1 ) MUP&PPD COSDelivery COSBS MUPPPD CosPHA FoodRet FoodKA

44 Distribution & Sales Our 5 Branches ( Tartous Branch ) ( 2 ) Cosmetic Wholesale ( 2 ) Cosmetic Wholesale ( 1 ) Cosmetic Retail ( 1 ) Cosmetic Retail ( 1 ) Food Retail ( 1 ) Food Retail ( 1 ) KA ( 1 ) KA ( 1 ) MUP&PPD ( 1 ) MUP&PPD COSWS CosWS CosRet FoodRet KA MUPPPD

45 Distribution & Sales Our 5 Branches ( Swida’a Branch ) ( 1 ) Cosmetic Wholesale ( 1 ) Cosmetic Wholesale ( 1 ) Cosmetic Retail ( 1 ) Cosmetic Retail ( 1 ) Food Retail ( 1 ) Food Retail COSRet CosWS FoodRet

46 Distribution & Sales Business Coverage

47 Distribution & Sales Business Coverage Direct coverage – Syria,Number of POS ( Retail ) OUR coverage is matching: 80% of weighted clients at all sales channel and 16% of universe B to B : Foodservice, MUP, Hairdressers, are all served by dedicated teams. Wholesales teams of the following channels: foods, personal care, medical warehouses are also dedicated Combo is only used at food channels Merchandising team is not included

48 Distribution & Sales Business Coverage Sales Forces Covered channels Specialized to cover: Retail : 1. KA: Hypermarkets 2 SSS: Supermarket (Retail A) 3 DRD (Direct Retail Distribution): Retail B & C classes 4 W/S foods: Wholesales (food) Personal Care Products + Cosmetics: 5 BS: Beauty shops: 6 PH: Pharmacies: 7. W/S PCP: Wholesales (Personal Care Products) 8. M/W: Medical warehouses 9. DS (Department Store): Perfumeries & Department Stores 10. HD: Hair Dressers: Food Service: 11 HORECA: Hotels, Restaurant, Catering: 12 CS: Coffee Shops 13 BA/PA: Bakeries/Patisserie: 14 INDSRY: industry/Factory

49 Distribution & Sales Business Coverage Wholesales & Medical warehouses channels served by dedicated team Personal Care Channels

50 Distribution & Sales Business Coverage Perfumeries & Department stores are channels served by dedicated team Hair dressers channel is also managed by dedicated team providing training, technical support, next to supplying Personal Care Channels

51 Distribution & Sales Business Coverage Foods / Retails Channels Wholesales channel served by dedicated team

52 Distribution & Sales Business Coverage Foodservice has a dedicated management & Sales team serving sales channels and providing technical support. Foodservice Division : Coverage Channels

53 Sales Force & Marketing Reporting System: Field Back Office Merchandising Team Marketing Activities Cont

54 Sales Force & Marketing Reporting System: Field Point of Sales management: Inventory, display, control, DMS (target: daily management system) Salesman daily report managed by handheld: Route Planning Timed journey plan per day Report Out Sales target (month-to-day) Credit report Report In: Retail inventory Display (including photos) Competitors’ activities In addition to the sales/collection operations

55 Sales Force & Marketing Back Office Sales Management Reports MTD target achievement by: area, POS, and SKU Penetration and display situations Market feedback Credit report  Report Out (Monthly): Sales comparison: Actual vs. Targets (YTD & MTD) Inventory Competitors and market analysis

56 Sales Force & Marketing Merchandising Team Merchandiser Tasks: Help the sales reps maximize number of calls Merchandise upon entering the store + when products are sold to outlets Record inventory upon each visit Clean, maintain display, and conduct active reporting to the Trade Marketing Manager Helps in building the electronic map project

57 Sales Force & Marketing Marketing Activities BTL Support - POSM, display, shelving In Store Promotions - boost sales while building upon the brand Sponsoring Events Massive Sampling Campaigns - key accounts, store openings, major events Trade Incentive Programs

58 Sales Force & Marketing Marketing Activities Work in collaboration with suppliers to play upon the brand’s strengths while taking advantage of arising opportunities Market Studies - consumer + trade’s perception on product Build consumption habit when necessary Actively stay ahead of the competition through constant monitoring & innovative planning Find new relevant ways to reach the consumer - (hospitals, airlines, school cafeterias, park kiosks, gyms, hair salons, etc.) ATL Support - TVC & Billboards: strongest tools

59 Sales Force & Marketing Marketing Activities ATL Advertisements

60 Sales Force & Marketing Marketing Activities Sampling Campaigns

61 Sales Force & Marketing Marketing ActivitiesExhibitions

62 Sales Force & Marketing Marketing Activities School Events

63 Sales Force & Marketing Marketing Activities Events In Syria

64 Sales Force & Marketing Marketing Activities

65 Sales Force & Marketing Marketing Activities

66 Sales Force & Marketing Marketing Activities

67 Sales Force & Marketing Marketing Activities

68 NAD Back Office Supply Chain & Warehousing Finance HR

69 NAD Back Office Supply Chain & Warehousing Business Plan TPS Plan Import to Syrian PortsDelivered & Distributed to NAD Branches Supply Chain

70 NAD Back Office Supply Chain & WarehousingWarehousing Monthly inventory at all branches Temperature controlled set up Operate under FEFO (First Expired First Out) Right structure and control systems

71 NAD Back Office Supply Chain & Warehousing Supply Chain Efficiency Scorecard Swift van loading daily (estimated time: 12.5 min) Sales orders are placed through palms in evening Warehouse staff prepare pallet next morning Sales leave to market at 10 am

72 NAD Back Office Finance ERP (Enterprise Resources Program) Managing Resources

73 Why Us? Company Brand Thank you

74 Why Us? World’s Best Brand Partner Speed to market Continues development in the operation People management system

75 Foodservice Why Us? Company BrandFoodsCosmetic

76 Thank You …….


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