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Public Relations (PR) Jamilah Mansi. If you have heard a negative media reports regarding the organization at which you work, who would you turn this.

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Presentation on theme: "Public Relations (PR) Jamilah Mansi. If you have heard a negative media reports regarding the organization at which you work, who would you turn this."— Presentation transcript:

1 Public Relations (PR) Jamilah Mansi

2 If you have heard a negative media reports regarding the organization at which you work, who would you turn this issue to?

3 Public Relations  PR in General  PR in Saudi Arabia  PR in Libraries

4 Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

5 PR & Marketing

6 Marketing The process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

7 Specific public relations disciplines: Financial public relations Consumer/lifestyle public relations Crisis communication Internal communications Government relations Food-centric relations

8 DPR, BPR or Negative PR  A process of destroying the target's reputation and/or corporate identity.

9 DPR, BPR or Negative PR  Weigh your response  Do not hide  Do not threaten or bully  Apologize  Generate positive content where possible  Ask yourself, is this an opportunity?

10 PR in Saudi Arabia  90% have Public Relation department  Salary  Women departments

11 Public Relations in Libraries:  Those who already use the Library.  School groups.  The associations.  The general public outside the Library.

12 Activity If you were in Financial Public Relations department in a bank, and you have heard a negative media reports regarding the organization at which you work, what would you suggest for this situation? You are in a Public Relations department in a library, and you have received a case from someone has suffered to altercation with a librarian, what would you do if you were in this situation?

13 Questions?

14 Resources:  "What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., Web "What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., Web  Wynne, Robert. "What Does A Public Relations Agency Do?" Forbes. Forbes Magazine, 10 Apr Web Wynne, Robert. "What Does A Public Relations Agency Do?" Forbes. Forbes Magazine, 10 Apr Web .  Pietrzak, Caroline Drahan. "What's the Difference between Marketing and Public Relations? - Koi Communications." Web log post. Koi Communications. N.p., 17 July Web Pietrzak, Caroline Drahan. "What's the Difference between Marketing and Public Relations? - Koi Communications." Web log post. Koi Communications. N.p., 17 July Web .  Crenshaw, Dorothy. "An 8-Step Guide to Managing Negative PR." Entrepreneur. Entrepreneur Media Inc., 25 Nov Web Crenshaw, Dorothy. "An 8-Step Guide to Managing Negative PR." Entrepreneur. Entrepreneur Media Inc., 25 Nov Web  "Public Relations." Wikipedia. Wikimedia Foundation, n.d. Web  "Public Relations (PR) Disciplines." IPR.org.uk. IPR.org.uk, Web  Macnamara, Jim. "School of Journalism and Mass Communication." Aspects on the Role of Public Relations in the Management of Special Libraries: A Case Study of African Institute for Capacity Development (AICAD) Library. N.p., Web


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