Presentation on theme: "IH DOS Conference 2012 Welcome and Update"— Presentation transcript:
1 IH DOS Conference 2012 Welcome and Update Lucy Horsefield, Chief Operating OfficerMonica Green, Executive Director
2 Overview Introductions and conference programme IH Branding Project QualityLooking ahead
3 IHWO office teamChristina Margraf – Business Dev & EventsElizabeth Arbuthnott – Recruitment, IH Journal & IH ClubSophie Montagne – Membership Services and Internal CommunicationsYvonne Hamill – Administration (TT & Quality)Monica Green – Executive Director (Part time)
4 Academic Team • Shaun Wilden – Teacher Training • Neil McMahon – DOS Support and Resources• Kylie Malinowska – Young Learner AdvisorElaine Kniveton –Language Coordinators – Spanish, German, Russian, Italian, Arabic. Vacancy for French.
5 DOS Conference Programme This afternoon Track B is in WestminsterTrack C is in NelsonTonight – Informal drinks at The Kings ArmsFridayExternal speaker dayPublishers ExhibitionQuestion Time PanelPub Quiz and meal sponsored by IH TrustTalk the IH Academic Team members
6 IH World Strategy International and Local Recognition Financial and Organisational StrengthQuality - Internal (Membership “Delight”)Quality – ExternalResources - People, Services & Products
7 International Recognition - the IH Branding Project What onion?Who is Rufus?Is there a pot of goldat the end of the IHrainbow?
8 A quick review We launched the Branding Project in 2010 To raise IH global profile and strengthen IH brandTo improve consistency of IH visual brand throughout networkTo refresh and redefine essence of IHTo help IH schools to promote themselves and communicate value of International House to internal and external customers
9 What did we achieve in 2011Reviewed existing brand and consulted with key IH stakeholdersIdentified core values (the onion!) and essence of IHAchieved consensus on new look and feel at Directors ConferencePiloted with 20 very enthusiastic schoolsOctober 2011 – launched new look and feel, new IHWO website and IH Brandbox
10 Why is consistent branding so essential for IH? Consistency = TrustReliabilityReassuranceOperational efficiencyFinancial benefitsUnity and a shared missionNot a straitjacket!
11 The IH Brand modelFlexibility – essential to allow for local and cultural relevance. IH schools have unique personalities!We don’t want to be a ‘McDonalds’ language school like some of our competitorsOur aim:70/3070% = Brand Compliance30% = Flexibility
26 What comes next? IH school adoption of new look and feel New communication strategy for IH WorldSocial media campaign that IH schools can take part in. Language is a.....Development of training packs and materials for schools to useBrand policing
28 IH Quality Management in 2012 New name – Quality InspectionsInspectors – not visitorsRevised Quality Standards – will be approved in February 2012.Greater clarity of met/not met criteriaNew report formatAcademic ManagementPremisesLegality
29 IH Quality Management in 2012 Warning System for schools not meeting quality standards:a series of warningsre-inspectionsdisaffiliationThe majority of IH schools DO meet our standards and have no cause for concern
31 Important anniversaries 2012 – 50th anniversary of first IH Teacher Training course (June 1962)Since 1962 IH schools around the world have developed teacher training courses and trained millions.2013 – 60th anniversary of International House (first IH school in Cordoba opened in 1953)
32 What will we achieve together in 2012? Now, more than ever before, we can workTOGETHER as a global network.Online platformsCollective expertiseand knowledgeSocial media150 schools in52 countries
33 2012A year for -Believing in our brand and bringing the values it represents to lifeQuality without exceptions or compromiseCollaboration, sharing and communicationA year we’ll look back on with pride in the future!