1. Google Confidential and Proprietary 1 AOL UX Analysis November 12, 2009

2. Google Confidential and Proprietary2 Framework analysis No common framework Users have to figure out how to navigate through the site every time they go to a new section MailNavigationAdvertisingSearch

3. Google Confidential and Proprietary3 Framework No common framework Users have to figure out how to navigate through the site every time they go to a new section MailNavigationAdvertisingSearch

4. Google Confidential and Proprietary4 Navigation | Current Examples AOL.com Entertainment Video Shopping No common navigation No reinforcement of the AOL brand. When you change sections, it is difficult to navigate back to previous section.

5. Google Confidential and Proprietary5 Branding on Subpages Am I still on AOL? Pro New color schemes reinforce to the viewer that they are in a different section Con Lack of AOL branding or consistent page structure can make the viewer think they’ve left AOL Suggestion Retain specialized color schemes while implementing a consistent navigation framework to reinforce the idea of sections as separate entities within AOL

6. Google Confidential and Proprietary6 Navigation | Suggestions Implement consistent 2-tier navigation Top tier is consistent to reinforce AOL brand Second tier is customized for each section

7. Google Confidential and Proprietary Q&A Thank you. 7