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Don’t Tell, Sell: The importance of booktalking Patrick Jones Connecting Young Adults and Libraries.

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Presentation on theme: "Don’t Tell, Sell: The importance of booktalking Patrick Jones Connecting Young Adults and Libraries."— Presentation transcript:

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2 Don’t Tell, Sell: The importance of booktalking Patrick Jones Connecting Young Adults and Libraries

3 Don't Tell, Sell FAQ’S 1. What is booktalking? 2. Who is the audience? 3. What are the top ten justifications for booktalking? 4. What are the models? What are the rules?

4 Don't Tell, Sell FAQ’S 1.What is booktalking? What it is and What it is not

5 Don't Tell, Sell FAQ’S 2. Who is the audience? n Teens n Teachers n Tepid managers

6 What are the top ten justifications for booktalking? 1. Booktalking increases circulation. 2. Booktalking promotes the library as a place for recreational use to YAs. 3. Booktalking allows the LST to work with teachers 4. Booktalking is an efficient method to promote collections, 5. Booktalking provides LSTs with the opportunity to use their creative talents

7 What are the top ten justifications for booktalking? 6. Booktalking increases customer service credibility 7. Booktalking’s primary audience is the non-users. 8. Booktalking presents the library has an active force promoting reading 9. Booktalking increases the audience's awareness of the library. 10. Booktalking build relationships.

8 Booktalk writing tips 1. Keep it simple: short declarative sentences mostly. 2. Follow a narrative: go from point to point without detours. 3. Keep to a few characters: 4. Repeat things: 5. Watch words: 6. Read sparingly: 7. Watch time: 8. Watch your watch:

9 Young adults like fiction that: 1. Show YAs being independent from adults. 2. Reassure YAs they are "normal". 3. Present role models. 4. Demonstrate problem solving in action. 5. Allow to feel like winners/overcoming odds. 6. Display relationships of all sorts. 7. Capture intensity and uncertainty of their life. 8. Help develop of socially responsible behavior 9. Explore lives of other teenagers.:

10 Young adults like fiction that: 1. Show YAs being independent from adults. 2. Reassure YAs they are "normal". 3. Present role models. 4. Demonstrate problem solving in action. 5. Allow to feel like winners/overcoming odds. 6. Display relationships of all sorts. 7. Capture intensity and uncertainty of their life. 8. Help develop of socially responsible behavior 9. Explore lives of other teenagers.:

11 Don't Tell, Sell FAQ’S 4. What are the models? n BlurbsMusic n TrailersWWE n ComicsStories

12 Don't Tell, Sell FAQ’S Types n Mood n Plot n Scene Character

13 Don't Tell, Sell FAQ’S 5. What are the rules? n Do’s n Don’ts

14 Old School rules for the 21st Century DON'T: 1.Booktalk books you have not read 2.Booktalk books you did not like/would not recommend 3.Gush 4.Give away the ending/the secret/the surprise 5.Give a book review 6.Label by gender/race/other 7.Oversell 8.Read unless you hafta 9.Talk about sex/drugs/violence without clearing it with teacher 10.Booktalk books you don't have in multiple copies

15 Old School rules for the 21st Century DO: 1.Bring books with you/check them out 2.Memorize talks/have cheat sheets 3.Vary the themes/types of talks 4.Keep good records of visits 5.Be prepared to ad-lib and interact 6.Vary length of talks 7.Let the books do the work 8.Be organized, cool and confident 10.Relax and enjoy

16 Old School rules for the 21st Century 3 Golden rules n Remember the audience’s wants n Remember the audience’s needs n Be dramatic, not theatrical

17 Old School rules for the 21st Century NEVER EVER: n Say 'read this and find out"

18 Don't Tell, Sell Improving 1.Learning the hooks 2. Learning the books 3. Learning the elements of success

19 HOOKS FOR BOOKS Audience participation Bring books to show Cliffhanger Diary format Empathy

20 HOOKS FOR BOOKS First sentence / first paragraph Gross out Headlines Interactive Jump cut

21 HOOKS FOR BOOKS Know a secret Link Mystery Next line O. Henry

22 HOOKS FOR BOOKS Props Questions Repetition Sound effects Themes

23 HOOKS FOR BOOKS Unexpected Victim/draw heat What if? Xerox: You directed

24 HOOKS FOR BOOKS Zonk

25 The elements of success 1.Know the crowd, not too proud/too loud. 2.Speak to feelings, not lofty ceilings. 3.Don't just speak out; seek out. 4.If you want a reaction, create an action. 5.Use your style, not cards from a file.

26 The elements of success n Think stage, not printed page. n Be yourself, lose yourself. n No matter what you try, answer the questions "why" n Find the hook, push the book. n Don't tell, sell.

27 PREPARING PRESENTATIONS n Always prepare more than you need: n Consider a.v.: n End with a bang: n Give something away n Make a list

28 PREPARING PRESENTATIONS n Relate inside information: / relate personal experiences: n Talk with the teacher first: n Use your captive audience: n Bring your calendar:

29 Hardcover ISBN: Price: $ pages April 2004 Paperback ISBN: ISBN 13: Price: $ pages April 2006

30 nailed Hardcover ISBN: ISBN 13: Price: $ pages Size: 5-1/2 x 8-1/4 April 2006

31 Chasing Tail Lights Hardcover ISBN: ISBN 13: Price: $ pages August 2007

32 Connecting Young Adults and Libraries Patrick Jones n Consulting, training, and coaching for providing powerful youth services including library card campaigns and web projects n


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