1. 1 The Big Five Advertisers Movies Television Satellite Cable Public Primary Markets: TV Theaters Complementary Markets: Theme Parks Toys Video-Games Merchandising Music Publishing Ancillary Markets: Home Video/DVD Syndication Foreign Markets

2. 2 Four Companies … …Dominate the international advertising market WPP Interpublic Omnicom Publicis

3. 3 Gross Revenues: $242M –$129.8M –$13M $112.2M $12.2M –$10M –$67M

4. 4 Economies of Scale Reduce Risk Two Other Business Strategies

5. 5 Reduce Risk… Efficiency Formula Branding

6. 6 Economies of Scale A “Hits” Based Business Model

7. 7 The Metro Newspaper…