Presentation on theme: "Multi-Health Systems Inc."— Presentation transcript:
1 Multi-Health Systems Inc. GLOBAL NORMS WEBINARMulti-Health Systems Inc.
2 Presenters Facilitator: Speaker: Daniela Kwiatkowski Training Specialist - Product DevelopmentSpeaker:Jonathan Stermac, M.A.Research Associate - Research and Development; Performance Assessments
3 agenda Overview of EQ-i 2.0 model International Interest Creation of the Global NormsEI – A Global ConstructGuidelines and ExamplesSummary and Take Away
4 Who is MHS?A worldwide, trusted publisher of psychological assessments and servicesHome base: Toronto, OntarioFor those of you who are not familiar with MHS, we are a worldwide trusted publisher of psychological assessments. We are located in Toronto, Ontario, Canada and publish assessments in the Clinical, Education, Public Safety markets as well as the corporate market where our premiere assessment assesses an individual’s level of Emotional Intelligence. The reason we highlight all of the markets we work in is that we use the same scientific rigour when developing our corporate assessments as we do when developing an assessment for example that tests for autism. We have to be 100% accurate when developing those tests and we used the same process when developing our EI assessment as well.We’d like to get a sense of who is in the audience today, so we have a question for you about emotional intelligence assessments.
5 THE EQ-i 2.0 MODEL Cope with challenges Perceive and express ourselves Here is the model and definition of emotional intelligence we work with. Emotional intelligence is a set of emotional and social skills that influence the way we:Perceive and express ourselvesDevelop and maintain social relationshipsCope with challengesUse emotional information in an effective and meaningful way And now I’m going to hand it over to Jon, who will walk you through the global norms.Develop and maintain social relationshipsUse emotional information in an effective way
6 Global InterestFurthers our strategic aim of being “Globally Driven, Globally Accessible”
7 Currently Available Norms US/Canada - Professional & General PopulationUK/Ireland - Professional & General PopulationAustralia - General PopulationSouth Africa - ProfessionalFeedback from international customers on difficulties choosing norm
8 Emotional Intelligence – Growing Global Interest Regional interest in emotional intelligence in the second half of 2013 has been particularly prominent in Latin America, Africa, and Asia.Google Trends, 2013
9 GLOBAL NORMS CREATIONFurthers our strategic aim of being “Globally Driven, Globally Accessible”
10 THE ABCDS OF NORM CREATION Endogenous factors (e.g., age, gender)Exogenous factors (e.g., country, occupation)Examination factors (e.g., online)Temporal factors (e.g., administration dates)Norm Types:The Standardization NormThe User NormBartram, 2008
11 Global Norm Characteristics We have developed customer based professional Global Norm where we report on 4 characteristics:GenderAgeCountryOccupation
12 Global Norm Breakdown 154 countries Equal gender 50% Male50% FemaleEqual age across four intervals5 U.N. World RegionsAfrica, Americas, Asia, Europe, Oceania2,000 respondents from each regionNorm typesOverallAge & Gender18-29, 30-39, 40-49, 50+
13 Global Norm Breakdown 23 countries with more than 100 records Asia: 7 (Singapore, Malaysia, China, United Arab Emirates, India, Japan, Indonesia)Africa: 3 (South Africa, Angola, Nigeria)Europe: 7 (Ireland, UK, Germany, France, Finland, Spain, Switzerland)Americas: 5 (United States, Brazil, Mexico, Canada, Chile)Oceania: 1 (Australia)Of the 154 countries included in the Global Norm…
15 EMOTIONAL INTELLIGENCE A GLOBAL CONSTRUCT The next section will discuss similarities and differences between norms and regions as well as a more statistical approach to what the Global Norm says about EI
16 Previous Norm Data Total EI increases with age No gender differences in Total EIWomen score higher on EmpathySmaller differences on Emotional Expression and Emotional Self-AwarenessMen score higher on Stress Tolerance and Problem SolvingMinor differences on which scales were being pulled in
17 Global ageAge differences are consistent across World Regions (no interaction between Region and Age).Overall, Total EI scores increase as an individual ages.
18 Global age This displays the average trend for each world region. (Note: The trend slightly changes for Africa, but not so much that the difference is meaningful.)
19 Global gender Women Score Higher Men Score Higher Women Score Higher (Globally): Emotional Self-Awareness, Emotional Expression and Empathy.Men Score Higher (Globally): Self-Regard, Problem Solving and Stress Tolerance.
20 Global regions Asia had the lowest scores Overall and subscalesAfrica had the highest scoresOverall and most subscalesEurope, Americas, and Oceania were similar for the most part
21 Africa Americas Asia Europe Oceania WHICH REGION HAS THE SMALLEST GENDER DIFFERENCE IN EMPATHY?AfricaAmericasAsiaEuropeOceaniaAnswer: Asia
22 Independence Impulse Control Self-Actualization Assertiveness WHICH SCALE HAS THE SMALLEST REGIONAL DIFFERENCES?IndependenceImpulse ControlSelf-ActualizationAssertivenessImpulse Control then Empathy so [E]
23 Emotional Intelligence – A Global Construct Consistently high reliability and validityAcross world regions, gender and ageCulture-free by designSome differences exist in subscalesHowever, these differences may not be practically significantInfluence of sample sizeActual scores are not largely different from each otherConsistently high reliability and validity of EQ-i 2.0 across world regions, gender and ageEI is accepted as a valid measure worldwide (even if it’s a relatively new concept in some countries)Consistently high reliability and validity could be due to this acceptanceEQ-i 2.0 culture-free by designPart of the reason why the EQ-i 2.0 works well in a global context is because it was developed without cultural implications, and using culture-free questions and implications
24 High Reliability and Validity Exploratory Factor AnalysisConfirms that our questions are actually testing the underlying concept they were designed to testOverall, the EQ-i 2.0 tests exactly what it was meant to: EIThis finding is consistent across all world regionsAddressing Criticisms of Emotional IntelligenceAn Exploratory Factor Analysis determined that the factor structure of each composite measure were as hypothesized (with no cross-loading)Addresses one of Conte and Dean’s (2006) concerns about the factor structure of the original EQ-iThis consistently high reliability and validity addresses some criticisms about all emotional intelligence measurements and research“The first major concern raised by critics of emotional intelligence is that the definition of EI is too broad and too fuzzy to be useful, and the second is that none of the available measures provides a reliable and valid assessment of EI.” (Murphy, 2006)
25 Example – North America and Asia Individual From North AmericaAssertiveness = 119Individual From AsiaAssertiveness = 114Despite the differing scores, there is no difference in the interpretation (as the scores are not falling into different ranges).
26 Guidelines and examples The next section will discuss similarities and differences between norms and regions as well as a more statistical approach to what the Global Norm says about EI
27 When would I use a Global Norm? Consider the following criteria:The regional location/country in which the assessment is being takenThe culture of the participantThe location and culture of the comparison group of assessments (if any)The applicability of a globally representative normThe applicability of the closest/most similar regional normThe potential buy-in of the client or organization when comparing assessment scores against the chosen normThe selection of appropriate norms is vital to the validity of the conclusions drawn from the assessment.When selecting the most appropriate norm group for scoring, it is important that the following factors be considered: (listed)The Global Norm provides a common framework and baseline data when working across countries
28 Examples of Global Norm Use Comparing leaders in an international organizatione.g., comparing Latin American leaders to European leadersSelecting individuals from one region to work in anothere.g., from Asia to work in AfricaUsing a common baseline for all users allows for accurate comparison and developmentRemoves concern over applicability of norm
29 Debriefing Results Across Cultures As EI is a global construct:Focus on the culture of the work environmentUnderstand how the regional culture fits within the global framework but do not focus on itUnderstand the client’s perception and knowledge of normsBe prepared to discuss subscale differences across regions (and age and gender)Using the Global Norms will allow for you to keep the conversation focused on the debrief process and ensure that norm selection is not a barrier to having an engaging and successful debrief session.Even if you have never had to have a conversation about norm selection with a client, using the Global Norms prevents distraction and ensures a meaningful discussion.Keeping the conversation where it needs to be – on insights and development, not on the norms
30 SUMMARYThe Global Norms allow EQ-i 2.0 results to be interpreted in a broader mannerRegion: Small overall; small differences on most subscales; moderate on someAge: Small to moderate effectsGender: No effect for Total EI; small effects at subscale levelEmotional Intelligence is a global constructCulture Free meansCultural, political, personal and gender differences are accounted for within the Global NormsFactor structure is consistent across countriesEI are a standardized, global constructUnlike personality and IQ assessments, which need to be revised according to context
31 Where to go from here? Can be used with: No additional cost above generating a reportUnless changing the norm on an already generated reportCan be used with:WorkplaceLeadershipGroupNorm Region: GlobalGlobal Norm supplement on portalHelp files updatedJust scratched the surface of all the research on this great toolHelp files and supplement are there to ensure you have all the knowledge and support you need to start using the Global Norms today!
32 Any follow up questions or comments can be directed to: Thank you!Any follow up questions or comments can be directed to:References:Bartram, D. (2008). Global norms: Towards some guidelines for aggregating personality norms across countries. International Journal of Testing, 8,Google Trends. Web Search interest: Emotional intelligence - Worldwide 2004 – present. Retrieved January 16, 2014, from
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