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GLOBAL NORMS WEBINAR Multi-Health Systems Inc.. PRESENTERS Facilitator: –Daniela Kwiatkowski –Training Specialist - Product Development Speaker: –Jonathan.

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Presentation on theme: "GLOBAL NORMS WEBINAR Multi-Health Systems Inc.. PRESENTERS Facilitator: –Daniela Kwiatkowski –Training Specialist - Product Development Speaker: –Jonathan."— Presentation transcript:

1 GLOBAL NORMS WEBINAR Multi-Health Systems Inc.

2 PRESENTERS Facilitator: –Daniela Kwiatkowski –Training Specialist - Product Development Speaker: –Jonathan Stermac, M.A. –Research Associate - Research and Development; Performance Assessments

3 AGENDA Overview of EQ-i 2.0 model International Interest Creation of the Global Norms EI – A Global Construct Guidelines and Examples Summary and Take Away

4 WHO IS MHS? A worldwide, trusted publisher of psychological assessments and services –Home base: Toronto, Ontario

5 THE EQ-i 2.0 MODEL Perceive and express ourselves Develop and maintain social relationships Cope with challenges Use emotional information in an effective way

6 GLOBAL INTEREST

7 CURRENTLY AVAILABLE NORMS US/Canada - Professional & General Population UK/Ireland - Professional & General Population Australia - General Population South Africa - Professional Feedback from international customers on difficulties choosing norm

8 EMOTIONAL INTELLIGENCE – GROWING GLOBAL INTEREST Google Trends, 2013

9 GLOBAL NORMS CREATION

10 A.Endogenous factors (e.g., age, gender) B.Exogenous factors (e.g., country, occupation) C.Examination factors (e.g., online) D.Temporal factors (e.g., administration dates) Norm Types: 1. The Standardization Norm 2. The User Norm THE ABCD S OF NORM CREATION Bartram, 2008

11 GLOBAL NORM CHARACTERISTICS n = 10,000 We have developed customer based professional Global Norm where we report on 4 characteristics: –Gender –Age –Country –Occupation

12 GLOBAL NORM BREAKDOWN 154 countries Equal gender –50% Male –50% Female Equal age across four intervals 5 U.N. World Regions –Africa, Americas, Asia, Europe, Oceania –2,000 respondents from each region Norm types –Overall –Age & Gender

13 23 countries with more than 100 records –Asia: 7 (Singapore, Malaysia, China, United Arab Emirates, India, Japan, Indonesia) –Africa: 3 (South Africa, Angola, Nigeria) –Europe: 7 (Ireland, UK, Germany, France, Finland, Spain, Switzerland) –Americas: 5 (United States, Brazil, Mexico, Canada, Chile) –Oceania: 1 (Australia) GLOBAL NORM BREAKDOWN

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15 EMOTIONAL INTELLIGENCE A GLOBAL CONSTRUCT

16 PREVIOUS NORM DATA Total EI increases with age No gender differences in Total EI Women score higher on Empathy –Smaller differences on Emotional Expression and Emotional Self-Awareness Men score higher on Stress Tolerance and Problem Solving     

17 GLOBAL AGE

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19 GLOBAL GENDER Women Score Higher Men Score Higher

20 GLOBAL REGIONS Asia had the lowest scores –Overall and subscales Africa had the highest scores –Overall and most subscales Europe, Americas, and Oceania were similar for the most part

21 a)Africa b)Americas c)Asia d)Europe e)Oceania WHICH REGION HAS THE SMALLEST GENDER DIFFERENCE IN EMPATHY?

22 a) Independence b) Impulse Control c) Self-Actualization d) Assertiveness WHICH SCALE HAS THE SMALLEST REGIONAL DIFFERENCES?

23 EMOTIONAL INTELLIGENCE – A GLOBAL CONSTRUCT Consistently high reliability and validity –Across world regions, gender and age Culture-free by design Some differences exist in subscales However, these differences may not be practically significant –Influence of sample size –Actual scores are not largely different from each other

24 HIGH RELIABILITY AND VALIDITY

25 EXAMPLE – NORTH AMERICA AND ASIA Individual From North America Assertiveness = 119 Individual From Asia Assertiveness = 114

26 GUIDELINES AND EXAMPLES

27 WHEN WOULD I USE A GLOBAL NORM? Consider the following criteria: –The regional location/country in which the assessment is being taken –The culture of the participant –The location and culture of the comparison group of assessments (if any) –The applicability of a globally representative norm –The applicability of the closest/most similar regional norm –The potential buy-in of the client or organization when comparing assessment scores against the chosen norm

28 EXAMPLES OF GLOBAL NORM USE Comparing leaders in an international organization –e.g., comparing Latin American leaders to European leaders Selecting individuals from one region to work in another –e.g., from Asia to work in Africa Using a common baseline for all users allows for accurate comparison and development Removes concern over applicability of norm

29 DEBRIEFING RESULTS ACROSS CULTURES As EI is a global construct: Focus on the culture of the work environment Understand how the regional culture fits within the global framework but do not focus on it Understand the client’s perception and knowledge of norms Be prepared to discuss subscale differences across regions (and age and gender)

30 SUMMARY The Global Norms allow EQ-i 2.0 results to be interpreted in a broader manner –Region: Small overall; small differences on most subscales; moderate on some –Age: Small to moderate effects –Gender: No effect for Total EI; small effects at subscale level Emotional Intelligence is a global construct

31 WHERE TO GO FROM HERE? No additional cost above generating a report –Unless changing the norm on an already generated report Can be used with: –Workplace –Leadership –Group Norm Region: Global Global Norm supplement on portal Help files updated

32 THANK YOU! Any follow up questions or comments can be directed to: References: Bartram, D. (2008). Global norms: Towards some guidelines for aggregating personality norms across countries. International Journal of Testing, 8, Google Trends. Web Search interest: Emotional intelligence - Worldwide 2004 – present. Retrieved January 16, 2014, from US&q=/m/0ns8w&content=1


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